Is pdrn toner profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (46/100).

How competitive is the pdrn toner niche?

3 brands and 18 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pdrn toner?

Top complaints mined from reviews: Allergies, Moist/Dry, Suitability Dry Skin. The return rate is 1.3%.

When does demand for pdrn toner peak?

Demand peaks in Jan–Jun–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the pdrn toner niche?

Listings span $14.40–$29.32; the average listing price is $21.51 (sweet spot $15–$100). The average incumbent carries 2,897 reviews — the moat a new listing must climb.

pdrn toner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Great$14.40–$29.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$21.51

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.2M

$1.2M/yr · 618K searches

Review moat

Okay2,896.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pdrn toner is a $1.2M/yr Amazon United States market (618K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jun–Dec. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

pdrn toner market data

Units sold / yr: 50K–60K; avg 6,000–8,000/product
Revenue / yr: $1.1M–$1.3M; units × avg price
Conversion rate: 8.9%
Avg BSR: #100
Page quality: 0%
Prime: 83%
Sponsored: 83%
Out of stock: 11.1%
Avg brand age: 49 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

ANUA50%
ACWELL29%
I'm from21%

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — -16.5% search growth over the last 90 days.

Peak months: Jan, Jun, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top pdrn toner search terms

mugwort essence114K/yr -35.8%3.7% conv.
acwell licorice toner83K/yr -21.2%13.3% conv.
anua rice 70 glow milky toner39K/yr +56.6%12.3% conv.
anua rice toner61K/yr -17.3%8.9% conv.
anua milky toner43K/yr -6.2%9.4% conv.
im from mugwort essence53K/yr -29.7%5.3% conv.
acwell46K/yr -3.6%10.7% conv.
mugwort toner35K/yr -25.7%1.7% conv.
anua 7022K/yr +22.6%6.0% conv.
anua 70 plus15K/yr +15.0%8.3% conv.

All search terms

Top pdrn toner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anua Rice 70 Glow Milky Toner Glass & Dewy Skin Hydrating & Barrier Care Rice Water Niacinamide Ceramides All Skin Types Fragrance-Free Non Comedogenic Korean Skincare 8.45 fl.oz.

ANUA$18.974.6★6,155 rev

ACWELL Licorice pH 5.5 Balancing Cleansing Toner - Alcohol-Free Korean Face Toner and Astringent Hydrating Clarifying Formula for Dull and Combination Skin 5.07 fl oz

ACWELL$14.404.7★3,196 rev

Im From Mugwort Essence Deep Calming Essence for Sensitive Skin Hydrating & Skin Balancing Vegan Korean Skin Care 5.07fl.oz

I'm from$29.324.6★112 rev

ACWELL Licorice pH 5.5 Balancing Cleansing Toner - Alcohol-Free Korean Face Toner and Astringent Hydrating Clarifying Formula for Dull and Combination Skin 10.14 fl.oz.

ACWELL$24.804.7★3,196 rev

ANUA Rice 70 Intensive Moisturizing Milk Hydrating Face Lotion Niacinamide Ceramides All Skin Types Sensitive Skin Moisture Barrier Lightweight Nourishing Korean Skincare 5.07 fl.oz.

ANUA$17.604.6★2,573 rev

Newest

by launch date

Im From Mugwort Essence Deep Calming Essence for Sensitive Skin Hydrating & Skin Balancing Vegan Korean Skin Care 5.07fl.oz

I'm from$29.32112 rev

5mo ago

ANUA Rice 70 Intensive Moisturizing Milk Hydrating Face Lotion Niacinamide Ceramides All Skin Types Sensitive Skin Moisture Barrier Lightweight Nourishing Korean Skincare 5.07 fl.oz.

ANUA$17.602,573 rev

2y ago

Anua Rice 70 Glow Milky Toner Glass & Dewy Skin Hydrating & Barrier Care Rice Water Niacinamide Ceramides All Skin Types Fragrance-Free Non Comedogenic Korean Skincare 8.45 fl.oz.

ANUA$18.976,155 rev

2y ago

ACWELL Licorice pH 5.5 Balancing Cleansing Toner - Alcohol-Free Korean Face Toner and Astringent Hydrating Clarifying Formula for Dull and Combination Skin 10.14 fl.oz.

ACWELL$24.803,196 rev

5y ago

Im From Mugwort Essence | Vegan Extract - Soothe Sensitive and Irritated Skin Redness Relief Refreshing Korean Hydrating Toner | 5.41 Fl Oz All Skin Types PETA Approved

I'm from$23.992,149 rev

7y ago

What buyers say about pdrn toner

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry24%

“Great moisturizer”

Suitability Combination Skin13%

“Great for normal to combination skin”

Quality-Overall8%

“The product has been a great addition to my routine”

Soft Feel7%

“My skin is soft”

Suitability Dry Skin7%

“after using this Ive had ZERO issues with dry skin”

Brightness/Shine/Glow6%

“gives you nice glow”

Value For Money4%

“Great price”

Weight Light4%

“This product is an essence that feels like a lightweight serum”

Smell3%

“Smells clean”

Absorbency2%

“absorbs well”

What buyers complain about

Allergies11%

“Caused skin irritation”

Moist/Dry7%

“not moisturizing enough”

Suitability Dry Skin5%

“not for dry skin”

Smell5%

“It is not fragrance free”

Skin Health4%

“Broke me my skin out”

Value For Money4%

“the bottle is a little pricey”

Functionality-Overall4%

“didnt work for me”

Sensitivity-Overall3%

“I have very sensitive skin”

Durability2%

“break outs due to this product”

Quality-Overall2%

“Double thumbs down to both of these changes, which make the brand and the products both seem cheap, generic, and super low-effort”

Top return reasons

Moist/Dry11%

Functionality-Overall11%

Advertised Vs Actual Product9%

Value For Money7%

Suitability Combination Skin5%

Skin Health5%

Leak-Proof5%