Pbr
FailBuyers convert on only 0.7% of searches, so Pbr is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $46K/yr165K searches / yr
- 90-day growth
- -26.9%search demand this quarter
- Competition
- 59%top-5 click share · 14 brands · 214 sellers
Flapen Score
Pbr against its category
The dotted line is the Beauty & Personal Care average. Past it, Pbr is stronger. Inside it, weaker.
Market
The Pbr market on Amazon at a glance
Shoppers on Amazon United States searched for Pbr 165K times last year and spent an estimated $46K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–May–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 165K
- Growth, 90 days vs prior 90
- -26.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $46Ka year
- Peak month
- January3.6× the quietest month
- Top search term
- pbr154K searches a year
02 · Price
A sale here is worth $37.82.
Listings sell for $37.82 on average, from $9.96 to $180.17. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $37.82 that is $4K to $9K a year per listing.
- Average price
- $37.82inside the $15 to $100 sweet spot
- Price range
- $9.96–$180.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41,051 within Men's. It carries 355 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 70%
- Out of stock, average day
- 0.0%
- Average rank
- #41,051in Men's
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 355per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Pbr products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
214
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
21%
- Brand 128%
- Brand 218%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Pbr search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, May, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Pbr search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pbr154K/yr
- black and blue cologne5K/yr
- pbr black and blue cologne3K/yr
- black and blue cologne for men4K/yr
Reviews and returns
What reviews say buyers love and hate about Pbr
We read the reviews and the return reasons for every product selling here.
“Kept it anyway just thought it was different then what I received”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pbr questions
Answered from the same tracked data.









