Is pbr profitable to sell on Amazon United States?

The niche generates $46K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (39/100).

How competitive is the pbr niche?

14 brands and 214 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in pbr?

Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Durability. The return rate is 1.3%.

When does demand for pbr peak?

Demand peaks in Jan–Feb–May–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the pbr niche?

Listings span $9.96–$180.17; the average listing price is $37.82 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.

pbr

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Avg price

Incredible$37.82

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great354.6

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Price range

Good$9.96–$180.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$46K

$46K/yr · 165K searches

Growth

Bad-26.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, pbr is a $46K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb–May–Dec. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

pbr market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: $47K–$57K; units × avg price
Conversion rate: 0.7%
Avg BSR: #41,051
Page quality: 0%
Prime: 70%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

214

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

21%

Tru Fragrance Beauty28%
Ripple Junction18%
Big Country Toys11%
AMERICAN NEEDLE8%
Timberland PRO7%
Bioworld7%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -26.9% search growth over the last 90 days.

Peak months: Jan, Feb, May, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top pbr search terms

pbr154K/yr -27.4%0.1% conv.
black and blue cologne5K/yr -25.0%8.5% conv.
pbr black and blue cologne3K/yr +16.1%10.6% conv.
black and blue cologne for men4K/yr -18.5%8.3% conv.

All search terms

Top pbr products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tru Western PBR Black and Blue Mens Cologne 3.4 fl oz (100 ml) - Crisp Fresh Spirited

Tru Fragrance Beauty$51.994.6★1,072 rev

Ripple Junction Pabst Blue Ribbon Mens Short Sleeve Ringer T-Shirt Original Vintage Distressed Beer Logo White XL

Ripple Junction$27.264.7★13 rev

AMERICAN NEEDLE Pabst Blue Ribbon Beer Orville Adjustable Snapback Baseball Hat Stone/Navy (23001A-PBC-STNV)

AMERICAN NEEDLE$23.294.8★59 rev

Timberland PRO Mens 6 Brown PBR Gridworks Soft Toe Waterproof Boot (9.0 M)

Timberland PRO$180.174.4★19 rev

Tru Western PBR Black and Blue Flame Mens Cologne 3.4 fl oz (100 ml) - Sporty Clean Fresh

Tru Fragrance Beauty$47.254.7★366 rev

Newest

by launch date

Crazy Socks Pabst Blue Ribbon Beer Socks Large PBR Vintage Beer Novelty Crew Socks Hipster Bar Drinking Humor Socks

Odd Sox$9.962 rev

3mo ago

Montana Silversmiths Rodeo Series Attitude Western Belt Buckle (Eight Seconds Style PBR)

Montana Silversmiths$45.45309 rev

4mo ago

Big Country Toys PBR Future World Champion Clip-On Belt Buckle Kids Dress-Up Accessory Plastic Gold Belt Buckle with Bold PBR Graphics

Big Country Toys$16.801 rev

10mo ago

Bioworld Pabst Blue Ribbon Original Mens Blue Crystal Wash Oversized Crew Neck Short Sleeve T-Shirt-XL

Bioworld$15.227 rev

1y ago

Timberland PRO Mens 6 Brown PBR Gridworks Soft Toe Waterproof Boot (9.0 M)

Timberland PRO$180.1719 rev

1y ago

What buyers say about pbr

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“Good smell”

Gifting Purpose18%

“This was the best gift received”

Quality-Overall17%

“Great Craftmanship”

Fun/Entertainment Experience10%

“Fun and cute”

Size-Overall8%

“Fit him good”

Color5%

“In blue was some great stuff”

Durability4%

“Its strong and durable and fun when you have a little who loves everything bullriding”

Material Quality3%

“nice material”

Value For Money2%

“Great price”

Weight Light2%

“It's feels lightweight not to heavy”

What buyers complain about

Advertised Vs Actual Product25%

“Kept it anyway just thought it was different then what I received”

Size-Overall25%

“Vest is smaller than I thought”

Durability13%

“Now the cowboys leg is broken”

Leak-Proof8%

“Problem is most of it has leaked out before it got to me”

Quality-Overall8%

“Bad quality control”

Top return reasons

Size-Overall35%

Length8%

Material Quality8%

Color6%

Sleeve Fit5%

Brightness/Shine/Glow5%

Feet Fit5%

Shape/Style4%

Defective Material/Parts4%

Chest Fit3%

Common questions

Is pbr profitable to sell on Amazon United States?: The niche generates $46K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (39/100).
How competitive is the pbr niche?: 14 brands and 214 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in pbr?: Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Durability. The return rate is 1.3%.
When does demand for pbr peak?: Demand peaks in Jan–Feb–May–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the pbr niche?: Listings span $9.96–$180.17; the average listing price is $37.82 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.

pbr