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Pbr

Fail

Buyers convert on only 0.7% of searches, so Pbr is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$46K/yr165K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
59%top-5 click share · 14 brands · 214 sellers

Flapen Score

Pbr against its category

The dotted line is the Beauty & Personal Care average. Past it, Pbr is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pbr market on Amazon at a glance

Shoppers on Amazon United States searched for Pbr 165K times last year and spent an estimated $46K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–May–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
0.7%
Market size, estimated
$46Ka year
Peak month
January3.6× the quietest month
Top search term
pbr154K searches a year

02 · Price

A sale here is worth $37.82.

Listings sell for $37.82 on average, from $9.96 to $180.17. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $37.82 that is $4K to $9K a year per listing.

Average price
$37.82inside the $15 to $100 sweet spot
Price range
$9.96–$180.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41,051 within Men's. It carries 355 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#41,051in Men's
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
355per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Pbr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

214

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

21%

  • Brand 128%
  • Brand 218%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Pbr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, May, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Pbr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pbr154K/yr
  • black and blue cologne5K/yr
  • pbr black and blue cologne3K/yr
  • black and blue cologne for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Pbr

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Smell”
25%of negative reviews mention “Advertised Vs Actual Product”
1.3%of orders come back
“Kept it anyway just thought it was different then what I received”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pbr questions

Answered from the same tracked data.