paya
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great298.26avg incumbent reviews — the moat a new listing must climb
Avg price
Great$71.76avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$13.21–$216.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$29K$29K/yr · 18K searches
According to Flapen's Amazon United States niche tracking, paya is a $29K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
paya market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $72K–$90K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #3,906
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 53%
- Out of stock
- 6.5%
- Avg brand age
- 57 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
17
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
2%
- Paya62%
- Paya Organics20%
- PAYA5%
- CAROMAY4%
- BOPONA4%
- Topnice2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top paya search terms
- paya shampoo5K/yr
- paya7K/yr
- paya soap3K/yr
- paya shampoo and conditioner3K/yr
Top paya products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PAYA Organics Luscious Quenching Shampoo & Conditioner lot of 16 (8 of each) 1oz bottles
Paya$18.054.2★79 rev
Shampoo (4 gallons/case) L8
Paya$103.904.6★30 rev
PAYA Organics Translucent Face & Body Soap 1.5oz - Set of 6
Paya$13.214.7★116 rev
Paya Organics Toiletry Travel Set - Shampoo Hair Conditioner Shower Gel 2 Facial Soap & Tote Bag
Paya Organics$14.784.2★97 rev
PAYA Shampoo Huntington Bottle 1 oz (144 bottles/case)
Paya$91.164.4★19 rev
Newest
by launch date
Hotel Amenity 1.25 Ounce Size | Paya Face & Body Bar | Bath and Body Care | Made in the USA | Carton contains 288 bars | Excellent product for Hotels & Resorts Airbnb & Vacation Rentals Spas and other Travel related properties
Paya$130.832 rev
PAYA ORGANICS Luscious Quenching Hair Conditioner - 128 Fluid Ounces/ 1 Gallon
Paya Organics$37.0559 rev
PAYA ORGANICS Luscious Quenching Hand Soap - 128 Fluid Ounces/ 1 Gallon
Paya Organics$41.2219 rev
Paya Organics Toiletry Travel Set - Shampoo Hair Conditioner Shower Gel 2 Facial Soap & Tote Bag
Paya Organics$14.7897 rev
Paya Luscious Quenching Shampoo Bottle 1 oz (12 bottles/pack)
Paya$15.4616 rev
Trending
90-day click momentum
288 pack PAYA Organics Face and Body Bar - 1.5oz Bars
Paya Organics$216.604.9★
Ginger Lily Farms Botanicals Moisturizing Shampoo for All Hair Types Coco Mango 100% Vegan & Cruelty-Free Coconut Mango Scent 1 Gallon (128 fl oz) Refill
Ginger Lily Farms$24.494.4★
Hotel Amenity 1.25 Ounce Size | Paya Face & Body Bar | Bath and Body Care | Made in the USA | Carton contains 288 bars | Excellent product for Hotels & Resorts Airbnb & Vacation Rentals Spas and other Travel related properties
Paya$130.835.0★
PAYA Organics Translucent Face & Body Soap 1.5oz - Set of 6
Paya$13.214.7★
PAYA Face & Body Bar 1.25 oz Wrap (288/case)
Topnice$129.994.2★
What buyers say about paya
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is lovely, not overwhelming and the soap isnt irritating”
“Great quality”
“Works great along with their other products in my shower dispenser for my Airbnb”
“Super Value”
“Lathers well and smells good too”
“I love the thickness of it”
What buyers complain about
“Delete the red dye”
“I don't know why Amazon is promoting this as a natural product”
“If you have sensitive skin do not buy”
“Kinda small”
“The quality is not that great”
“It's not like water”
“Not very soapy”
“the hair was so dry even with conditioner that the cuticle was rough”
“not very strong”
“It caused major scalp irritation”
Top return reasons
Common questions
- Is paya profitable to sell on Amazon United States?
- The niche generates $29K/yr across 19 tracked products. 90-day search growth is +27.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the paya niche?
- 7 brands and 17 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in paya?
- Top complaints mined from reviews: Color, Natural Ingredients, Sensitivity-Overall. The return rate is 0.6%.
- When does demand for paya peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the paya niche?
- Listings span $13.21–$216.60; the average listing price is $71.76 (sweet spot $15–$100). The average incumbent carries 298 reviews — the moat a new listing must climb.