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Paw Paw Cream

Fail

The top 5 brands take 98% of clicks, so Paw Paw Cream is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$88K/yr68K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
68%top-5 click share · 6 brands · 125 sellers

Flapen Score

Paw Paw Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Paw Paw Cream is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Paw Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Paw Cream 68K times last year and spent an estimated $88K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
4.5%
Market size, estimated
$88Ka year
Peak month
March7.3× the quietest month
Top search term
paw paw cream41K searches a year

02 · Price

A sale here is worth $28.84.

Listings sell for $28.84 on average, from $9.07 to $165.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $28.84 that is $7K to $14K a year per listing.

Average price
$28.84inside the $15 to $100 sweet spot
Price range
$9.07–$165.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,955 within Face Moisturizers. It carries 266 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
63%
Out of stock, average day
11.1%
Average rank
#1,955in Face Moisturizers
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
266per listing
Listings tracked
16

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Paw Paw Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

125

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 225%
  • Brand 315%
  • Brand 414%
  • Brand 57%
  • Brand 62%

Demand

Paw Paw Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 7.3×

Search terms

Top Paw Paw Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw paw cream41K/yr
  • pawpaw cream15K/yr
  • crema paw paw original8K/yr
  • crema paw paw3K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Paw Cream

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Allergies”
0.6%of orders come back
“Allergic Reaction”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Paw Paw Cream questions

Answered from the same tracked data.