Skip to content

Paw Paw

Maybe

Returns run at only 0.3% of orders. But prices span $9.07–$686.45, mostly outside the sweet spot, so Paw Paw is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$654K/yr199K searches / yr
90-day growth
+10.1%search demand this quarter
Competition
67%top-5 click share · 13 brands · 134 sellers

Flapen Score

Paw Paw against its category

The dotted line is the Beauty & Personal Care average. Past it, Paw Paw is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Paw market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Paw 199K times last year and spent an estimated $654K. The top 5 brands take 76% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $654K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
6.1%
Market size, estimated
$654Ka year
Peak month
April3.1× the quietest month
Top search term
paw paw72K searches a year

02 · Price

A sale here is worth $53.56.

Listings sell for $53.56 on average, from $9.07 to $686.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $53.56 that is $40K to $54K a year per listing.

Average price
$53.56inside the $15 to $100 sweet spot
Price range
$9.07–$686.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$40K–$54K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,916 within Sets & Kits. It carries 1,621 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
7.7%
Average rank
#1,916in Sets & Kits
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,621per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Paw Paw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$65K$131K$196K$262K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

134

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

18%

  • AOA STUDIO23%
  • Arikit20%
  • VIOZOFA18%
  • Lucas Papaw8%
  • Generic7%
  • Paw Paw6%

Demand

Paw Paw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.1×

Search terms

Top Paw Paw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw paw72K/yr
  • pawpaw57K/yr
  • paw paw cream41K/yr
  • pawpaw cream15K/yr
  • crema paw paw original8K/yr
  • crema paw paw3K/yr
  • paw paws2K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Paw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money10%+0.85

Its just not worth the money

Overpriced

Price Gouging

Absorbency9%

Too much absorption

It doesnt absorb as much product as I expected

These sponges are not absorbent

Quality-Overall8%+1.14

Poor quality

These are really cheap quality

Definitely not the same quality as Beauty blender

Allergies5%−0.02

apparently Im allergic

Allergic Reaction

It also irritates my skin

Smell4%

has no scent or flavor whatsoever

Smelly

Strong smell

Love

Soft Feel26%

feel smooth on the skin

feels so soft on the skin

Incredibly soft

Quality-Overall22%+1.14

Good quality and blends makeup seamlessly

Quality Blender

Amazing quality

Value For Money17%+0.85

They are affordable

Great deal

Amazing value

Suitability Combination Skin3%+0.31

Works very good make my skin beautiful

It helps smooth everything together on your face makes your face look radiant

feel gentle on my skin

Durability3%+0.25

Product goes on flawless when using these

hold up very well

Reliable & durable

Return

0.3% Return rate 42% Fixable by listing

Size-Overall27%▇▅█▆▇▆

The sponges are pretty big after you soak them in water

They get very large

Too small

Functionality-Overall10%█▄▄▆▄▃

Dias up too much product

Don't work

Material Quality8%▅▆▅▆▄█
Value For Money7%▄▄▃▄▃█

Its just not worth the money

Overpriced

Price Gouging

Advertised Vs Actual Product6%▅█▂▅▆▃

FAQ

Common Paw Paw questions

Answered from the same tracked data.