Is paw paw profitable to sell on Amazon United States?

The niche generates $654K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the paw paw niche?

13 brands and 134 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in paw paw?

Top complaints mined from reviews: Value For Money, Absorbency, Quality-Overall. The return rate is 0.3%.

When does demand for paw paw peak?

Demand peaks in Mar–Apr–May; the busiest month runs 3.1× the quietest.

What does it cost to enter the paw paw niche?

Listings span $9.07–$686.45; the average listing price is $53.56 (sweet spot $15–$100). The average incumbent carries 1,621 reviews — the moat a new listing must climb.

paw paw

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($9.07–$686.45) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$53.56

avg listing price — sweet spot $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$654K

$654K/yr · 199K searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,621.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.1%

90-day search growth — must beat 0% to launch

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Price range

Bad$9.07–$686.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, paw paw is a $654K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

paw paw market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $536K–$670K; units × avg price
Conversion rate: 6.1%
Avg BSR: #1,916
Page quality: 0%
Prime: 86%
Sponsored: 71%
Out of stock: 7.7%
Avg brand age: 41 months
Avg seller age: 121 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

134

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

18%

AOA STUDIO23%
Arikit20%
VIOZOFA18%
Lucas Papaw8%
Generic7%
Paw Paw6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.1×

Open Trend

Top paw paw search terms

paw paw72K/yr +3.6%7.0% conv.
pawpaw57K/yr +55.7%2.5% conv.
paw paw cream41K/yr -23.1%4.8% conv.
pawpaw cream15K/yr +7.7%4.2% conv.
crema paw paw original8K/yr -37.7%3.6% conv.
crema paw paw3K/yr +49.2%2.3% conv.
paw paws2K/yr +16.8%8.9% conv.

All search terms

Top paw paw products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid Super Soft Wonder Beauty Cosmetic

AOA STUDIO$9.384.8★22,502 rev

Paw Paw Clarifying Body kit 4pcs

Arikit$25.844.5★1,202 rev

Best Pawpaw Ever Gifts - Pawpaw Baseball Caps (US Alpha Small Large Grey)

VIOZOFA$22.704.8★272 rev

Pawpaw Hat Gifts for Men Pawpaw Hat for Christmas Fathers Day Birthday Gift for Grandpa from Grandkids Trucker Gray Cap

VIOZOFA$22.064.6★23 rev

PawPaws Dog Treadmill for Large Dogs Medium Dogs. Dog Slatmill for Healthy & Fit Dog Life Dog Treadmill for Indoor & Outdoor (Medium)

PawPaw's$686.454.4★88 rev

Newest

by launch date

Paw Paw Clarifying Body Kit 4pcs

Generic$23.671 rev

2mo ago

Pawpaw Gifts from Grandchildren for Men American Flag Best Pawpaw Hat USA Patriotic Baseball Cap Unique Fathers Day Birthday for Pawpaw

Bakyiwe$20.0855 rev

3mo ago

Paw Paw Papaya Cream 300ML

Generic$12.345 rev

9mo ago

Pawpaw Hat Gifts for Men Pawpaw Hat for Christmas Fathers Day Birthday Gift for Grandpa from Grandkids Trucker Gray Cap

VIOZOFA$22.0623 rev

1y ago

PAW PAW Skin Oil with Natural Papaya Extract Nourishing & Smoothing Daily Body Moisturizer 60ml Pack of 1

Generic$11.9538 rev

1y ago

What buyers say about paw paw

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel26%

“feel smooth on the skin”

Quality-Overall22%

“Good quality and blends makeup seamlessly”

Value For Money17%

“They are affordable”

Suitability Combination Skin3%

“Works very good make my skin beautiful”

Durability3%

“Product goes on flawless when using these”

Smell2%

“Good product - keeps lips moist without feeling heavy - no apparent smell which I love - a bit pricey”

Ease Of Cleaning2%

“Can clean out with a little soap”

Advertised Vs Actual Product2%

“Exactly what I needed”

Moist/Dry2%

“hydrated my skin looks”

Ease Of Use2%

“Easy to use”

What buyers complain about

Value For Money10%

“Its just not worth the money”

Absorbency9%

“Too much absorption”

Quality-Overall8%

“Poor quality”

Allergies5%

“apparently Im allergic”

Smell4%

“has no scent or flavor whatsoever”

Ease Of Cleaning4%

“Theyre also very difficult to clean because of that”

Size-Overall4%

“The sponges are pretty big after you soak them in water”

Functionality-Overall3%

“Dias up too much product”

Color3%

“pink coloring was washing of the sponge after washing it the first time which was a little concerning”

Stain Resistance3%

“pink dye residue comes out when you wash these”

Top return reasons

Size-Overall27%

Functionality-Overall10%

Material Quality8%

Value For Money7%

Advertised Vs Actual Product6%

Quality-Overall6%

Absorbency5%

Defective Material/Parts4%

Texture/Consistency-Overall3%

Soft Feel3%

Common questions

Is paw paw profitable to sell on Amazon United States?: The niche generates $654K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the paw paw niche?: 13 brands and 134 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in paw paw?: Top complaints mined from reviews: Value For Money, Absorbency, Quality-Overall. The return rate is 0.3%.
When does demand for paw paw peak?: Demand peaks in Mar–Apr–May; the busiest month runs 3.1× the quietest.
What does it cost to enter the paw paw niche?: Listings span $9.07–$686.45; the average listing price is $53.56 (sweet spot $15–$100). The average incumbent carries 1,621 reviews — the moat a new listing must climb.