Paulas Choice Serum

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months

59K

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

1.4%

Market size, estimated

$25Ka year

Peak month

November1.7× the quietest month

Top search term

paulas choice serum26K searches a year

Listings sell for $29.86 on average, from $5.35 to $59.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $29.86 that is $0 to $3K a year per listing.

Average price

$29.86inside the $15 to $100 sweet spot

Price range

$5.35–$59.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

0.4%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #362 within Serums. It carries 14,161 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#362in Serums

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

14,161per listing

Listings tracked

42

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

67 months