Paul Mitchell Hair Dryer

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $383K a year.

Searches, last 12 months

76K

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

3.1%

Market size, estimated

$383Ka year

Peak month

February2.1× the quietest month

Top search term

paul mitchell hair dryer25K searches a year

Listings sell for $161.48 on average, from $62.18 to $240.08. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $161.48 that is $16K to $40K a year per listing.

Average price

$161.48above the $15 to $100 sweet spot

Price range

$62.18–$240.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

100–250

Revenue per listing a year

$16K–$40K

Returns

6.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #244 within Hair Dryers & Accessories. It carries 1,398 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#244in Hair Dryers & Accessories

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,398per listing

Listings tracked

12

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

46 months