Is patchouli soap profitable to sell on Amazon United States?

The niche generates $120K/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Worth a look (60/100).

How competitive is the patchouli soap niche?

21 brands and 549 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in patchouli soap?

Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.6%.

When does demand for patchouli soap peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the patchouli soap niche?

Listings span $6.94–$34.45; the average listing price is $15.50 (sweet spot $15–$100). The average incumbent carries 3,104 reviews — the moat a new listing must climb.

patchouli soap

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Brand share

Great56%

top-5 brand share — no brand owns this niche

Avg price

Great$15.50

avg listing price — sweet spot $15–$100

Price range

Good$6.94–$34.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+13.9%

90-day search growth — must beat 0% to launch

Review moat

Okay3,103.85

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$120K

$120K/yr · 87K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, patchouli soap is a $120K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

patchouli soap market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $93K–$124K; units × avg price
Conversion rate: 8.9%
Avg BSR: #747
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 3.4%
Avg brand age: 70 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

549

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

47%

Top 20: 91%

Open market

38%

Indigo Wild16%
Plantlife14%
Crate 61 Organics10%
Carolina Castile Soap9%
Adams Handmade Soap7%
SUNAROMA6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top patchouli soap search terms

patchouli soap66K/yr +11.2%7.8% conv.
patchouli soap bar12K/yr +11.4%8.0% conv.
patchouli bar soap6K/yr +35.0%6.1% conv.
zum patchouli soap3K/yr +50.2%13.8% conv.

All search terms

Top patchouli soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zum Indigo Wild Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Patchouli (3 Pack)

Indigo Wild$17.274.7★11,107 rev

Crate 61 Handmade in Canada Plant Based Cold Process Natural Bar Soap For Face And Body With Premium Essential Oils For Men And Women 3 Pack (Patchouli Lime)

Crate 61 Organics$11.414.5★21,821 rev

Plantlife Patchouli Bar Soap - Moisturizing and Soothing Soap for Your Skin - Hand Crafted Using Plant-Based Ingredients - Made in California 4oz Bar

Plantlife$6.994.6★1,483 rev

Adams Handmade Soap Patchouli Pure Castile Bar Soap 4.5 oz | Vegan Cold Process Essential Oils 84% Organic Fair Trade No Additives USA Made

Adams Handmade Soap$9.944.4★64 rev

Carolina Castile Soap Patchouli Bergamot Bar Soap Triple Milled for a Smooth Silky Lather Made with Unsaponified Olive Oil & Fair-Trade Cocoa Butter for a Soft Daily Wash for Men and Women 5 oz

Carolina Castile Soap$7.944.5★1,312 rev

Newest

by launch date

Tesori dOriente Ayurveda Bar Soap 5 oz

Tesori d'Oriente$8.4375 rev

5mo ago

Carolina Castile Soap Patchouli Bergamot Bar Soap Triple Milled for a Smooth Silky Lather Made with Unsaponified Olive Oil & Fair-Trade Cocoa Butter for a Soft Daily Wash for Men and Women 5 oz

Carolina Castile Soap$7.941,312 rev

7mo ago

Carolina Castile Soap Patchouli Bergamot Scented Castile Soap - Certified Organic High Olive Oil Content Non-Drying Made with Organic Oils Concentrated Natural Soap for Men and Women

Carolina Castile Soap$24.895,348 rev

9mo ago

Adams Handmade Soap Patchouli Pure Castile Bar Soap 4.5 oz | Vegan Cold Process Essential Oils 84% Organic Fair Trade No Additives USA Made

Adams Handmade Soap$9.9464 rev

11mo ago

Simple Scents Australia Patchouli Scented Natural Soap Bars (5 Bars) 3.5oz Moisturizing French Triple Milled Soap Bars Enriched with Shea Butter - Pure Plant Oil Bath & Body

Simple Scents Australia$18.40273 rev

1y ago

What buyers say about patchouli soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell54%

“Strong fragrance”

Quality-Overall9%

“Good quality soap”

Lather7%

“It lathers well”

Soft Feel5%

“leaves skin soft”

Cleansing4%

“it rinses off well”

Suitability Dry Skin2%

“A Castile Soap That Actually Works for Dry Skin”

Moist/Dry2%

“Very moisturizing”

Durability2%

“Used it for years”

Ease Of Cleaning2%

“Clean”

Advertised Vs Actual Product2%

“which is what I wanted”

What buyers complain about

Smell54%

“No scent”

Size-Overall3%

“The bar is too big to hold”

Advertised Vs Actual Product3%

“its in the false advertising category its so lacking”

Allergies2%

“caused skin irritation”

Durability2%

“doesnt last long”

Lather2%

“does not lather well or last”

Sensitivity-Overall1%

“They burned my sensitive skin”

Ease Of Cleaning1%

“It doesnt clean well”

Side Effects1%

“Threw my ph balance way off”

Ingredients-Overall1%

“You're not going to find it in this product”

Top return reasons

Smell80%

Advertised Vs Actual Product8%

Leak-Proof5%

Defective Material/Parts1%

Moist/Dry1%

Value For Money1%

Lather1%

Durability0%

Size-Overall0%

Safety Standards0%

Common questions

Is patchouli soap profitable to sell on Amazon United States?: The niche generates $120K/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Worth a look (60/100).
How competitive is the patchouli soap niche?: 21 brands and 549 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in patchouli soap?: Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
When does demand for patchouli soap peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the patchouli soap niche?: Listings span $6.94–$34.45; the average listing price is $15.50 (sweet spot $15–$100). The average incumbent carries 3,104 reviews — the moat a new listing must climb.