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Patchouli Lotion

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $46K a year here, so Patchouli Lotion is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$46K/yr71K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
44%top-5 click share · 16 brands · 723 sellers

Flapen Score

Patchouli Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Patchouli Lotion is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patchouli Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Patchouli Lotion 71K times last year and spent an estimated $46K. The top 5 brands take 80% of clicks. Demand peaks in Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
4.9%
Market size, estimated
$46Ka year
Peak month
September1.9× the quietest month
Top search term
patchouli lotion30K searches a year

02 · Price

A sale here is worth $13.23.

Listings sell for $13.23 on average, from $5.00 to $27.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.23 that is $1K to $3K a year per listing.

Average price
$13.23under the $15 to $100 sweet spot
Price range
$5.00–$27.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

37% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,565 within Lotions. It carries 1,644 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
83%
Out of stock, average day
1.1%
Average rank
#1,565in Lotions
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,644per listing
Listings tracked
35

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Patchouli Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

723

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

16%

  • Brand 148%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (10 brands, 16%)

Demand

Patchouli Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Patchouli Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patchouli lotion30K/yr
  • nubian heritage20K/yr
  • patchouli body lotion8K/yr
  • nubian7K/yr
  • patchouli lotion for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Patchouli Lotion

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Smell”
46%of negative reviews mention “Smell”
0.7%of orders come back
“Smells weird”
A buyer, on “Smell”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Patchouli Lotion questions

Answered from the same tracked data.