patchouli lotion
Worth a lookShows low returns (0.7%), but a small market ($46K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.23avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good$5.00–$27.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,644.14avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 71K searches
According to Flapen's Amazon United States niche tracking, patchouli lotion is a $46K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
patchouli lotion market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $53K–$66K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #1,565
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 37%
- Out of stock
- 1.1%
- Avg brand age
- 74 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
723
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
16%
- Nubian Heritage48%
- Zum9%
- SUNAROMA8%
- Patchouli Garden8%
- Dr. Bronner's6%
- Plantlife4%
- Open — no brand owns it (10 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.9×
Top patchouli lotion search terms
- patchouli lotion30K/yr
- nubian heritage20K/yr
- patchouli body lotion8K/yr
- nubian7K/yr
- patchouli lotion for women6K/yr
Top patchouli lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nubian Heritage Body Lotion with Shea Butter and Rose Hips Lotion PATCHOULI & BURITI 13 fl oz
Nubian Heritage$11.514.5★1,858 rev
SUNAROMA Lotion Patchouli 11.5 Ounce Pump (Relaxing) (340ml)
SUNAROMA$12.793.6★180 rev
Indigo Wild Zum Hand & Body Lotion - Natural Hand Lotion for Dry Hands - Body Lotion for Women & Men - Body Moisturizers Include Shea Butter Jojoba Oil & More - Patchouli Scent - 6 fl oz
Zum$14.514.4★1,227 rev
Patchouli Garden - Patchouli Lotion 8 ounces
Patchouli Garden$16.294.3★512 rev
Dr. Bronners Organic Lotion (Patchouli Lime 8 Ounce) Organic Moisturizer for Hands Face & Body Vegan Non-GMO
Dr. Bronner's$16.674.2★6,035 rev
Newest
by launch date
VILLAGE11FACTORY Will Refresh Hand and Body Lotion Eucalyptus and Patchouli Scent Premium Korean Body Care Aromatherapy (300ml / 10.14 fl.oz)
VILLAGE11FACTORY$13.7473 rev
Nubian Heritage Body Lotion with Shea Butter and Rose Hips Lotion PATCHOULI & BURITI 13 fl oz - Pack of 2
Nubian Heritage$22.101,858 rev
Indigo Wild Zum Hand & Body Lotion - Natural Hand Lotion for Dry Hands - Body Lotion for Women & Men - Body Moisturizers Include Shea Butter Jojoba Oil & More - Patchouli Scent - 6 fl oz
Zum$14.511,227 rev
Zum Indigo Wild Hand & Body Lotion - Natural Hand Lotion for Dry Hands - Body Lotion for Women & Men - Body Moisturizers Include Shea Butter Jojoba Oil & More - Patchouli Scent - 6 fl oz (2 Pack)
Zum$27.51474 rev
Jergens Sandalwood Body Butter Lotion Moisturizer Infused with Sandalwood Essential Oil For All Skin Types 7 Oz
Jergens$6.9320,837 rev
Trending
90-day click momentum
Nubian Heritage Body Wash Patchouli & Buriti Toning & Uplifting Shower Essentials Body Soap with Aloe Vera & Rosehip Seed Oil 13 Oz
Nubian Heritage$13.184.4★
Nubian Heritage Body Wash Honey and Black Seed 13 Fluid Ounce
Nubian Heritage$15.174.7★
Indigo Wild Zum Hand & Body Lotion - Natural Hand Lotion for Dry Hands - Body Lotion for Women & Men - Body Moisturizers Include Shea Butter Jojoba Oil & More - Patchouli Scent - 6 fl oz
Zum$14.514.4★
Dr. Bronners Organic Lotion (Patchouli Lime 8 Ounce) Organic Moisturizer for Hands Face & Body Vegan Non-GMO
Dr. Bronner's$16.674.2★
Zum Indigo Wild Hand & Body Lotion - Natural Hand Lotion for Dry Hands - Body Lotion for Women & Men - Body Moisturizers Include Shea Butter Jojoba Oil & More - Patchouli Scent - 6 fl oz (2 Pack)
Zum$27.514.6★
What buyers say about patchouli lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“Very Moisturizing,”
“Soft hands”
“It is a great product as far as quality of lotion”
“absorbs well”
“Excellent value”
“I love the creamy texture”
“Moisturizing, Gentle, and Great for Dry Skin”
“feels really nice on my skin”
“Clean beauty and body”
What buyers complain about
“Smells weird”
“Very thick”
“This had a bunch of chemicals in it”
“much too strong”
“Definitely not a value for the price”
“Its not natural”
“it's really watery”
“Misleading ingredient”
“I'm allergic to just about everything”
“Its SO dry”
Top return reasons
Common questions
- Is patchouli lotion profitable to sell on Amazon United States?
- The niche generates $46K/yr across 35 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the patchouli lotion niche?
- 16 brands and 723 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in patchouli lotion?
- Top complaints mined from reviews: Smell, Thickness, Ingredients-Overall. The return rate is 0.7%.
- When does demand for patchouli lotion peak?
- Demand peaks in Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the patchouli lotion niche?
- Listings span $5.00–$27.51; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 1,644 reviews — the moat a new listing must climb.