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Patchouli Deodorant

Maybe

An estimated 0.6% of orders come back. But shoppers spend an estimated $53K a year here, so Patchouli Deodorant is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$53K/yr43K searches / yr
90-day growth
+46.9%search demand this quarter
Competition
58%top-5 click share · 16 brands · 105 sellers

Flapen Score

Patchouli Deodorant against its category

The dotted line is the Beauty & Personal Care average. Past it, Patchouli Deodorant is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patchouli Deodorant market on Amazon at a glance

Shoppers on Amazon United States searched for Patchouli Deodorant 43K times last year and spent an estimated $53K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+46.9%
Conversion, latest week
7.6%
Market size, estimated
$53Ka year
Peak month
June9.8× the quietest month
Top search term
patchouli deodorant32K searches a year

02 · Price

A sale here is worth $16.23.

Listings sell for $16.23 on average, from $6.84 to $42.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.23 that is $2K to $4K a year per listing.

Average price
$16.23inside the $15 to $100 sweet spot
Price range
$6.84–$42.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #563 within Deodorants & Antiperspirants. It carries 3,700 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
87%
Out of stock, average day
15.9%
Average rank
#563in Deodorants & Antiperspirants
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
3,700per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Patchouli Deodorant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

105

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

19%

  • Brand 138%
  • Brand 215%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Patchouli Deodorant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 9.8×

Search terms

Top Patchouli Deodorant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patchouli deodorant32K/yr
  • patchouli deodorant for men5K/yr
  • patchouli deodorant for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Patchouli Deodorant

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.6%of orders come back
“Has no smell”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Patchouli Deodorant questions

Answered from the same tracked data.