patchouli deodorant
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.23avg listing price — sweet spot $15–$100
Price range
Great$6.84–$42.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+46.9%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,699.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 43K searches
According to Flapen's Amazon United States niche tracking, patchouli deodorant is a $53K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
patchouli deodorant market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $49K–$65K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #563
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 78%
- Out of stock
- 15.9%
- Avg brand age
- 63 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
105
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
19%
- HUMBLE SIMPLE AND TRUE.38%
- Sam's Natural15%
- Nubian Heritage12%
- Kiss My Face7%
- American Provenance5%
- Stinkbug5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.9% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 9.8×
Top patchouli deodorant search terms
- patchouli deodorant32K/yr
- patchouli deodorant for men5K/yr
- patchouli deodorant for women6K/yr
Top patchouli deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Humble Aluminum-Free Deodorant for Women & Men Patchouli & Copal - Baking Soda-Free Natural Deodorant Stick for Sensitive Skin with Essential Oils for Long-Lasting Odor Control 2.5 Oz
HUMBLE SIMPLE AND TRUE.$9.224.2★3,616 rev
Sams Natural Deodorant - Patchouli - Holiday Gifts - Stocking Stuffers - Aluminum Free DEO - No phthalates parabens sulfates or dyes - For Men Women Unisex - Vegan Cruelty Free - 3 oz
Sam's Natural$13.674.0★4,616 rev
Nubian Heritage Aluminum-Free Deodorant Patchouli & Buriti Natural Deodorant with Organic Shea Butter Rosehip Oil and Aloe Vera 2.25 Oz
Nubian Heritage$10.514.3★729 rev
Humble Aluminum-Free Deodorant for Women & Men Patchouli & Copal - Clean & Fresh Natural Deodorant Stick with Essential Oils for Long-Lasting Odor Control - 3 Pack
HUMBLE SIMPLE AND TRUE.$25.724.2★11,201 rev
Kiss My Face Liquid Rock Roll On Peaceful Patchouli 3 Fl Oz
Kiss My Face$8.334.4★1,341 rev
Newest
by launch date
AXE Fine Fragrance Collection Body Spray Purple Patchouli 72 Hour Freshness Aluminum Free 2.9 oz
AXE$6.84105 rev
ATTITUDE Aluminum-Free Deodorant for Men 95% Natural Origin Ingredients EWG Verified Plant Based Odor Control With Baking Soda Patchouli & Bourbon 2.64 Oz
ATTITUDE$14.51433 rev
The Ilex Wood Natural Deodorant - 2.4fl oz. Handmade Aluminum Salt Free Plastic Free Cruelty and Alcohol Free Vegan Eco Friendly Cardboard Tube Spiced Patchouli (Spicy and Woody)
The Ilex Wood$12.045,707 rev
Cremo Palo Santo Aluminum Free Deodorant for Men 48-hour Long Lasting Odor Protection 2.65oz
Cremo$8.961,570 rev
Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Maverick Musk + Wood Barrel Bourbon 2.65oz Stick (2-Pack)
Dr. Squatch$25.5424,377 rev
Trending
90-day click momentum
Humble Aluminum-Free Deodorant for Women & Men Earthy Scents Variety Pack - Clean & Fresh Natural Deodorant Stick with Essential Oils for Long-Lasting Odor Control - 3 Pack
HUMBLE SIMPLE AND TRUE.$25.874.2★
Schmidts Aluminum-Free Vegan Deodorant Sandalwood & Citrus for Women and Men with 24 Hour Odor Protection Natural Ingredients Cruelty-Free 2.65 oz
Schmidt's$8.464.4★
Frankie & Myrrh Hippie Combo Spray and Deodorant Pack | Freshwater Patchouli Mist 2 Fl Oz & Natural Deodorant 2.65 Oz | Packed with Fun Extras
Frankie & Myrrh$42.474.3★
Stinkbug Naturals Organic Aluminum Free Deodorant Stick with Patchouli Coconut Oil and Essential Oils Paraben Free Sensitive Skin Deodorant 2.1 Ounces Pack of 1
Stinkbug$9.794.0★
AXE Fine Fragrance Collection Body Spray Purple Patchouli 72 Hour Freshness Aluminum Free 2.9 oz
AXE$6.844.3★
What buyers say about patchouli deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Excellent product”
“worth the price”
“it holds up well throughout the day”
“Great for allergies”
“It works”
“Its a soft”
“Works like it says”
“provides good moisture control”
“Doesn't bother my skin”
What buyers complain about
“Has no smell”
“Expensive”
“Itchy”
“it does not move”
“it broke off”
“Product arrived broken”
“But I did not like how it rolled to apply it to your under arm”
“The stick did last longer than expected. 3.5 weeks or so.”
“Not solid”
“Goes on very dry”
Top return reasons
Common questions
- Is patchouli deodorant profitable to sell on Amazon United States?
- The niche generates $53K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +46.9%. Flapen's verdict: Worth a look (58/100).
- How competitive is the patchouli deodorant niche?
- 16 brands and 105 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in patchouli deodorant?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.6%.
- When does demand for patchouli deodorant peak?
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 9.8× the quietest.
- What does it cost to enter the patchouli deodorant niche?
- Listings span $6.84–$42.47; the average listing price is $16.23 (sweet spot $15–$100). The average incumbent carries 3,700 reviews — the moat a new listing must climb.