Patchouli Cologne for Men

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

7.6%

Market size, estimated

$267Ka year

Peak month

September6.5× the quietest month

Top search term

goat cologne for men23K searches a year

Listings sell for $26.47 on average, from $12.79 to $66.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,000 to 2,500 of them. At $26.47 that is $53K to $66K a year per listing.

Average price

$26.47inside the $15 to $100 sweet spot

Price range

$12.79–$66.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

2,000–2,500

Revenue per listing a year

$53K–$66K

Returns

0.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Men's. It carries 7,089 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

86%

Out of stock, average day

0.0%

Average rank

#185in Men's

Average rating

4.04 starsAmazon United States average 4.42 stars

Average reviews

7,089per listing

Listings tracked

7

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

70 months