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Pat Mcgrath Lipstick Elson 4

Fail

The top 5 brands take 100% of clicks, so Pat Mcgrath Lipstick Elson 4 is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$91K/yr218K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
40%top-5 click share · 5 brands · 159 sellers

Flapen Score

Pat Mcgrath Lipstick Elson 4 against its category

The dotted line is the Beauty & Personal Care average. Past it, Pat Mcgrath Lipstick Elson 4 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pat Mcgrath Lipstick Elson 4 market on Amazon at a glance

Shoppers on Amazon United States searched for Pat Mcgrath Lipstick Elson 4 218K times last year and spent an estimated $91K. All 5 brands take every click. Demand peaks in Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
1.2%
Market size, estimated
$91Ka year
Peak month
December3.3× the quietest month
Top search term
pat mcgrath83K searches a year

02 · Price

A sale here is worth $35.34.

Listings sell for $35.34 on average, from $3.72 to $120.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $35.34 that is $0 to $4K a year per listing.

Average price
$35.34inside the $15 to $100 sweet spot
Price range
$3.72–$120.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,801 within Eyes. It carries 4,331 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
62%
Out of stock, average day
3.7%
Average rank
#1,801in Eyes
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,331per listing
Listings tracked
47

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Pat Mcgrath Lipstick Elson 4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

5 flat

Sellers

159

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

0%

  • Brand 182%
  • Brand 216%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Pat Mcgrath Lipstick Elson 4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Pat Mcgrath Lipstick Elson 4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pat mcgrath83K/yr
  • pat mcgrath labs54K/yr
  • pat mcgrath lipstick42K/yr
  • loreal infallible matte lipstick4K/yr
  • pat mcgrath elson 47K/yr
  • loreal 420 lipstick4K/yr
  • pat mcgrath labs lipstick4K/yr
  • pat mcgrath makeup3K/yr
  • loreal paris infallible matte resistance liquid lipstick2K/yr
  • loreal 4202K/yr

Reviews and returns

What reviews say buyers love and hate about Pat Mcgrath Lipstick Elson 4

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
11%of negative reviews mention “Durability”
1.4%of orders come back
“not long lasting”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pat Mcgrath Lipstick Elson 4 questions

Answered from the same tracked data.