pat mcgrath lipstick elson 4
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.34avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Price range
Good$3.72–$120.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,331.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 218K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pat mcgrath lipstick elson 4 is a $91K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
pat mcgrath lipstick elson 4 market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $106K–$141K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,801
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 68%
- Out of stock
- 3.7%
- Avg brand age
- 61 months
- Avg seller age
- 135 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
5 flat
Sellers
159
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 77%
Open market
0%
- Pat McGrath Labs82%
- L'Oreal Paris16%
- TIRTIR1%
- URBAN DECAY1%
- NYX PROFESSIONAL MAKEUP1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.3×
Top pat mcgrath lipstick elson 4 search terms
- pat mcgrath83K/yr
- pat mcgrath labs54K/yr
- pat mcgrath lipstick42K/yr
- loreal infallible matte lipstick4K/yr
- pat mcgrath elson 47K/yr
- loreal 420 lipstick4K/yr
- pat mcgrath labs lipstick4K/yr
- pat mcgrath makeup3K/yr
- loreal paris infallible matte resistance liquid lipstick2K/yr
- loreal 4202K/yr
Top pat mcgrath lipstick elson 4 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Infallible Matte Resistance Liquid Lipstick up to 16 Hour Wear Le Rouge Paris 420 0.16 Fl Oz
L'Oreal Paris$11.544.5★15,681 rev
Pat McGrath Labs LiquiLUST Legendary Wear Lipstick - DIVINE NUDE 1 Count (Pack of 1)
Pat McGrath Labs$33.683.7★19 rev
Pat McGrath Labs SatinAllure Lipstick - Elson 5 - True Blue Red
Pat McGrath Labs$29.764.6★38 rev
Pat McGrath Labs Dramatique Mega Lip Pencil - Elson 1 Count (Pack of 1)
Pat McGrath Labs$25.563.9★20 rev
Pat McGrath Labs Mothership V Eyeshadow Palette - Bronze Seduction - 10 x 1.32 G
Pat McGrath Labs$120.124.3★16 rev
Newest
by launch date
Pat Mcgrath Labs SatinAllure Lipstick - 652 Petallica for Women - 0.13 oz Lipstick
Pat McGrath Labs$21.814 rev
Divine Blush Legendary Glow Colour Balm - Sunkissed Seduction by Pat Mcgrath Labs for Women - 0.24 oz Blush
Pat McGrath Labs$24.637 rev
Mothership VIII - Divine Rose II by Pat Mcgrath Labs for Women - 0.47 oz Eye Shadow
Pat McGrath Labs$91.276 rev
Dark Star Mascara - Xtreme Black by Pat Mcgrath Labs for Women - 0.16 oz Mascara
Pat McGrath Labs$13.6710 rev
Luminous Legends Eye Shadow Duo - Celestial Jade by Pat Mcgrath Labs for Women - 0.07 oz Eye Shadow
Pat McGrath Labs$21.653 rev
Trending
90-day click momentum
PAT McGRATH LABS Sublime Perfection Setting Powder Light Medium 2
Pat McGrath Labs$48.405.0★
PAT McGRATH LABS LUST: Lip Gloss Heavy Petal
Pat McGrath Labs$28.234.3★
LOreal Paris Infallible Matte Resistance Liquid Lipstick up to 16 Hour Wear Breakfast in Bed 105 0.16 Fl Oz
L'Oreal Paris$11.554.5★
Luminous Legends Eye Shadow Duo - Celestial Jade by Pat Mcgrath Labs for Women - 0.07 oz Eye Shadow
Pat McGrath Labs$21.655.0★
Pat McGrath Labs SatinAllure Lipstick - Divine Rose & Complimentary Sheet Masque
Pat McGrath Labs$48.995.0★
What buyers say about pat mcgrath lipstick elson 4
What buyers praise and complain about, mined from review topics.What buyers love
“Color is vibrant”
“Gives the best glow”
“Worth the price”
“performs so well”
“My face looks well hydrated”
“Durable”
“It feels smooth”
“As described”
“It feels lightweight on the skin”
“Its really good coverage”
What buyers complain about
“not long lasting”
“Not worth the money”
“it made my face a little dry”
“Orange tinted”
“sweat it doesn't bring aroma”
“It doesn't do the job”
“my makeup looked oily”
“Not quite as high-quality as Charlotte Tilbury”
“Creates a sticky coating on your lips that shows absolutely every line”
“does smudge a bit when mask is on”
Top return reasons
Common questions
- Is pat mcgrath lipstick elson 4 profitable to sell on Amazon United States?
- The niche generates $91K/yr across 47 tracked products. 90-day search growth is -21.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the pat mcgrath lipstick elson 4 niche?
- 5 brands and 159 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pat mcgrath lipstick elson 4?
- Top complaints mined from reviews: Durability, Value For Money, Moist/Dry. The return rate is 1.4%.
- When does demand for pat mcgrath lipstick elson 4 peak?
- Demand peaks in Sep–Oct–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the pat mcgrath lipstick elson 4 niche?
- Listings span $3.72–$120.12; the average listing price is $35.34 (sweet spot $15–$100). The average incumbent carries 4,331 reviews — the moat a new listing must climb.