Pastel Nail Polish

Shoppers searched for this 492K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.

Searches, last 12 months

492K

Growth, 90 days vs prior 90

-35.4%

Conversion, latest week

3.8%

Market size, estimated

$279Ka year

Top search term

pastel gel nail polish155K searches a year

Listings sell for $14.94 on average, from $3.11 to $86.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $14.94 that is $4K to $7K a year per listing.

Average price

$14.94under the $15 to $100 sweet spot

Price range

$3.11–$86.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

1.3%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #93 within Gel Polish. It carries 14,145 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

98%

Out of stock, average day

2.5%

Average rank

#93in Gel Polish

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

14,145per listing

Listings tracked

43

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

46 months