Pastel Gel Nail Polish

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.

Searches, last 12 months

436K

Growth, 90 days vs prior 90

-41.5%

Conversion, latest week

4.1%

Market size, estimated

$320Ka year

Peak month

March9.5× the quietest month

Top search term

pastel gel nail polish155K searches a year

Listings sell for $17.89 on average, from $6.09 to $98.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $17.89 that is $4K to $9K a year per listing.

Average price

$17.89inside the $15 to $100 sweet spot

Price range

$6.09–$98.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

1.3%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #71 within Gel Polish. It carries 14,789 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#71in Gel Polish

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

14,789per listing

Listings tracked

38

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months