passion twist hair
Worth a lookShows a sweet-spot price point ($21.21 avg), but weak search conversion (1.3%) keeps it on the watch list.
Avg price
Great$21.21avg listing price — sweet spot $15–$100
Price range
Great$10.88–$35.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$223K$223K/yr · 840K searches
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,642.61avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, passion twist hair is a $223K/yr Amazon United States market (840K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
passion twist hair market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $265K–$318K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #515
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
39
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
34%
- Dansama22%
- Alrence14%
- Dorsanee8%
- Nice One8%
- MCNJM7%
- Ubeleco7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Top passion twist hair search terms
- passion twist hair377K/yr
- passion twist crochet hair209K/yr
- passion twist braiding hair48K/yr
- passion twist50K/yr
- ghana passion twist hair17K/yr
- crochet passion twist18K/yr
- crochet passion twist hair pre looped23K/yr
- crochet hair passion twist10K/yr
- passion twist crochet hair pre looped12K/yr
- passion twists9K/yr
Top passion twist hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dansama Passion Twist Hair Water Wave Crochet Hair for Black Women Long Bohemian Braiding Hair for Boho Locs Faux Locs Butterfly Style Crochet Braids Hair Extensions (18inch 1B Economy Pack)
Dansama$15.684.4★5,941 rev
Alrence Passion Twist Hair 24 Inch 8 Packs Water Wave Crochet Hair Curly Braiding Hair For Butterfly Locs Long Bohe Crochet Braids (24 Inch (Pack of 8) 1B#)
Alrence$23.894.4★3,290 rev
Dorsanee Passion Twist Hair 18 Inch 7 Packs Water Wave Crochet Hair Long Bohemian Curly Braiding Hair for Butterfly Locs Faux Locs Boho Style Spring Twist Crochet Braids (1B#)
Dorsanee$19.554.4★9,269 rev
Ubeleco Passion Twist Hair 6 Packs x22 strands pack=132 Strands Full Head Water Wave Crochet Hair Long Curly Braiding Hair Spring Twist Braids Hair Extensions for Black Women1B 18 Inch)
Ubeleco$15.474.4★6,219 rev
Passion Twist Hair 18 Inch 8 Packs Water Wave Crochet Hair Bohemian Braiding Hair for Boho Locs Pre Looped Crochet Braids Hair for Black Women 1B Black#
MCNJM$14.894.0★128 rev
Newest
by launch datePassion Twist Hair 18 Inch 8 Packs Water Wave Crochet Hair Bohemian Braiding Hair for Boho Locs Pre Looped Crochet Braids Hair for Black Women 1B Black#
MCNJM$14.89128 rev
Passion Twist Hair 12 Inch 8 Packs Water Wave Crochet Hair Bohemian Braiding Hair Pre Looped Crochet Braids Hair Extensions for Black Women 1B Black#
MCNJM$13.83128 rev
Alicoco Passion Twist Crochet Hair 8 Inch Passion Twist Hair Pre Looped 8 Packs Spring Twist Crochet Braids with Curly Ends Pre-Twisted Crochet Hair for Women (1B)
Alicoco$17.33289 rev
Zoewan Passion Twist Crochet Hair 10 Inch 6 Packs Pre-Twisted Pre-Looped Wavy Curly Short Bohemian Crochet Braids Hair for Black Women Kids & Girls (10 Inch 1B)
Zoewan$10.88363 rev
Boho Crochet Passion Twist Hair Pre looped 22 Inch Goddess Passion Twist Crochet Hair with Curly Ends 8 Packs Natural Black Pre-twisted Bohemian Crochet Braids (8 PCS/88 STRANDS 1B)
LOCSBYHAND$28.95155 rev
Trending
90-day click momentumBoho Crochet Passion Twist Hair Pre looped 22 Inch Goddess Passion Twist Crochet Hair with Curly Ends 8 Packs Natural Black Pre-twisted Bohemian Crochet Braids (8 PCS/88 STRANDS 1B)
LOCSBYHAND$28.954.0★
Leeven 22 Inch 8 packs Pre-twisted Passion Twist Crochet Hair 12 Roots/pack Pre-looped Crochet Braids Hair for Passion Twist Braiding Hair Natural Black Twists Hair
Leeven$26.004.4★
Passion Twist Hair 18 Inch 8 Packs Water Wave Crochet Hair Bohemian Braiding Hair for Boho Locs Pre Looped Crochet Braids Hair for Black Women 1B Black#
MCNJM$14.894.0★
Ombre Passion Twist Hair 24 Inch 8 Packs Passion Twist Crochet Hair For Women Water Wave Braiding Hair Long Spring Twist Hair Synthetic Hair Extension (24 Inch (Pack of 8) 1B/30/27)
Alrence$29.234.4★
Leeven 8 Packs 10 Inch Passion Twist Hair for Women Natural Black Bomb Pre Twisted Water Wave Crochet Braids Hair Pre Looped Curly Bohemian Synthetic Braiding Hair Extensions 12 Strands/Pack #1B
Leeven$16.094.4★
What buyers say about passion twist hair
What buyers praise and complain about, mined from review topics.What buyers love
“I received so many compliments on this hair its honestly the most liked hairstyle Ive ever did”
“It's soft and easy to handle”
“Overall decent hair”
“Easily installed”
“Love this hair”
“Worth the money”
“The braids are lightweight”
“I love the color”
“Look like the picture”
“Easy to use”
What buyers complain about
“The price is too high for the poor quality”
“Tangled hair”
“Broke Me Out”
“It was a loose fit”
“This hair is terrible”
“Theres not enough here for the price paid”
“False advertisement”
“I had an allergic reaction with this hair”
“Bad Texture”
“Also way too thin”
Top return reasons
Common questions
- Is passion twist hair profitable to sell on Amazon United States?
- The niche generates $223K/yr across 23 tracked products. 90-day search growth is +12.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the passion twist hair niche?
- 19 brands and 39 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in passion twist hair?
- Top complaints mined from reviews: Quality-Overall, Hair Related, Durability. The return rate is 2.6%.
- When does demand for passion twist hair peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the passion twist hair niche?
- Listings span $10.88–$35.16; the average listing price is $21.21 (sweet spot $15–$100). The average incumbent carries 2,643 reviews — the moat a new listing must climb.