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Passion Twist Hair

Maybe

Products sell for $21.21 on average, inside the sweet spot. But buyers convert on only 1.3% of searches, so Passion Twist Hair is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$223K/yr840K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
55%top-5 click share · 19 brands · 39 sellers

Flapen Score

Passion Twist Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Passion Twist Hair is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Passion Twist Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Passion Twist Hair 840K times last year and spent an estimated $223K. The top 5 brands take 59% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 840K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.

Searches, last 12 months
840K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
1.3%
Market size, estimated
$223Ka year
Peak month
July1.8× the quietest month
Top search term
passion twist hair377K searches a year

02 · Price

A sale here is worth $21.21.

Listings sell for $21.21 on average, from $10.88 to $35.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $21.21 that is $11K to $16K a year per listing.

Average price
$21.21inside the $15 to $100 sweet spot
Price range
$10.88–$35.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$11K–$16K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #515 within Hair Extensions. It carries 2,643 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#515in Hair Extensions
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,643per listing
Listings tracked
23

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Passion Twist Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$45K$67K$89K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

39

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

34%

  • Dansama22%
  • Alrence14%
  • Dorsanee8%
  • Nice One8%
  • MCNJM7%
  • Ubeleco7%

Demand

Passion Twist Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Search terms

Top Passion Twist Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • passion twist hair377K/yr
  • passion twist crochet hair209K/yr
  • passion twist braiding hair48K/yr
  • passion twist50K/yr
  • ghana passion twist hair17K/yr
  • crochet passion twist18K/yr
  • crochet passion twist hair pre looped23K/yr
  • crochet hair passion twist10K/yr
  • passion twist crochet hair pre looped12K/yr
  • passion twists9K/yr

Reviews and returns

What reviews say buyers love and hate about Passion Twist Hair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.08

The price is too high for the poor quality

Bad quality

Cheap quality, small amount of hair

Hair Related12%−0.10

Tangled hair

This hair is terrible

Hair not what expected

Durability8%−0.03

Broke Me Out

Doesn't last

Will only last a couple of days

Size-Overall6%−0.03

It was a loose fit

It was way too short

I was worried it would be too short

Suitability Short Hair6%−0.03

This hair is terrible

I somehow got less hair this time

I cant see this hair lasting more than a weak

Love

Hair Styling19%+1.77

I received so many compliments on this hair its honestly the most liked hairstyle Ive ever did

Beautiful hair

Great hair

Soft Feel12%

It's soft and easy to handle

This hair is super soft

Very soft

Quality-Overall12%−0.08

Overall decent hair

Good Quality

I was happily surprised with the quality of the twist

Assembly/Installation8%+0.72

Easily installed

when install trust me its bombshell

Easy install

Suitability Straight Hair7%+0.35

Love this hair

Nice hair light and fluffy

Good Hair

Return

2.6% Return rate 42% Fixable by listing

Suitability Long Hair14%▄█▅▅█▇
Color13%▅▇▆▇▆█
Advertised Vs Actual Product12%██▆▅▆▂

False advertisement

Very misleading

based on the description its not what you think

Suitability Straight Hair9%█▆█▆▆▄
Suitability Short Hair6%█▅▄▇▇█

This hair is terrible

I somehow got less hair this time

I cant see this hair lasting more than a weak

FAQ

Common Passion Twist Hair questions

Answered from the same tracked data.