paris perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$80.84avg listing price — sweet spot $15–$100
Review moat
Good1,317.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$8.01–$187.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$93K$93K/yr · 67K searches
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paris perfume is a $93K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
paris perfume market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $101K–$121K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1,407
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 50%
- Out of stock
- 9.9%
- Avg brand age
- 76 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Yves Saint Laurent81%
- NovoGlow8%
- Paris Hilton6%
- URBAN COLLECTION3%
- A CENTER2%
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -4.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top paris perfume search terms
- paris perfume24K/yr
- paris perfume for women20K/yr
- perfume paris8K/yr
- ysl paris perfume for women8K/yr
- ysl paris4K/yr
- paris yves saint laurent perfume3K/yr
Top paris perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paris Eau-de-toilette Spray Women by Yves Saint Laurent 2.5 Ounce
Yves Saint Laurent$82.944.6★1,840 rev
Yves Saint Laurent Paris For Women. Eau De Toilette Spray 4.2 Oz.
Yves Saint Laurent$100.724.6★1,840 rev
NovoGlow Paris For Her Eau de Parfum Spray Perfume Fragrance for Women Daywear Casual Daily Cologne 3.4 Oz Bottle Long-Lasting Scent Ideal Beauty Gift for Birthday Anniversary
NovoGlow$21.124.1★2,134 rev
Yves Saint Laurent Mon Paris Eau de Parfum Spray 3 Fluid Ounce
Yves Saint Laurent$112.724.7★1,371 rev
Paris By Yves Saint Laurent Edt Spray/FN123751/4.2 oz/women/
Yves Saint Laurent$111.024.6★1,840 rev
Newest
by launch date
A CENTER PARIS WOMEN Eau de Parfum Spray for Women Wonderful Gift Gourmand Fragrance Daytime and Casual Use for all Skin Types a Classic Bottle 3.4 Fluid Ounce
A CENTER$12.8727 rev
Mon Amour Paris for Women Eau De Parfum - Floral & Fruity - Ylang-Ylang Damascus Rose Jasmine - Classy & Elegant fragrance for Woman - Suitable for Daily Wear & Special Occasions - 100ml Bottle
URBAN COLLECTION$19.29373 rev
NovoGlow Paris For Her Eau de Parfum Spray Perfume Fragrance for Women Daywear Casual Daily Cologne 3.4 Oz Bottle Long-Lasting Scent Ideal Beauty Gift for Birthday Anniversary
NovoGlow$21.122,134 rev
Yves Saint Laurent Mon Paris Eau de Parfum Spray 3 Fluid Ounce
Yves Saint Laurent$112.721,371 rev
Paris - Eau de Toilette 2.5 fl oz
Yves Saint Laurent$96.582 rev
Trending
90-day click momentum
Yves Saint Laurent Paris Eau de Toilette Spray for Women 2.5 oz
Yves Saint Laurent$101.274.5★
Yves Saint Laurent Paris Eau De Parfum Spray For Women 2.5 Ounce Plain
Yves Saint Laurent$162.464.5★
A CENTER PARIS WOMEN Eau de Parfum Spray for Women Wonderful Gift Gourmand Fragrance Daytime and Casual Use for all Skin Types a Classic Bottle 3.4 Fluid Ounce
A CENTER$12.874.1★
Paris Eau-de-toilette Spray Women by Yves Saint Laurent 2.5 Ounce
Yves Saint Laurent$82.944.6★
Paris - Eau de Toilette 2.5 fl oz
Yves Saint Laurent$96.585.0★
What buyers say about paris perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful aroma”
“No complaints”
“Goodly amount for the price”
“Bottle design is real, authentic product, size of the bottle is accurate”
“The bottle fits nicely in your purse”
“It was a present for someone”
“Soft and subtle- one of my favs”
“Its that simple”
What buyers complain about
“Weird Fragrance”
“The bottle was way smaller than expected”
“Wish the price was lower”
“it doesnt last an hour”
“the biggest give away for me is the color”
“Bottle came empty”
“It smells like alcohol”
“Not the best”
“however when you spray it it clogs”
“Misleading”
Common questions
- Is paris perfume profitable to sell on Amazon United States?
- The niche generates $93K/yr across 14 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the paris perfume niche?
- 5 brands and 48 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in paris perfume?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for paris perfume peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the paris perfume niche?
- Listings span $8.01–$187.14; the average listing price is $80.84 (sweet spot $15–$100). The average incumbent carries 1,317 reviews — the moat a new listing must climb.