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Paris Perfume

Fail

The top 5 brands take 100% of clicks, so Paris Perfume is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$93K/yr67K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
75%top-5 click share · 5 brands · 48 sellers

Flapen Score

Paris Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Paris Perfume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paris Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Paris Perfume 67K times last year and spent an estimated $93K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
1.7%
Market size, estimated
$93Ka year
Peak month
December2.8× the quietest month
Top search term
paris perfume24K searches a year

02 · Price

A sale here is worth $80.84.

Listings sell for $80.84 on average, from $8.01 to $187.14. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $80.84 that is $0 to $8K a year per listing.

Average price
$80.84inside the $15 to $100 sweet spot
Price range
$8.01–$187.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #1,407 within Women's. It carries 1,317 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
64%
Out of stock, average day
9.9%
Average rank
#1,407in Women's
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,317per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Paris Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 28%
  • Brand 36%
  • Brand 43%
  • Brand 52%

Demand

Paris Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Paris Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paris perfume24K/yr
  • paris perfume for women20K/yr
  • perfume paris8K/yr
  • ysl paris perfume for women8K/yr
  • ysl paris4K/yr
  • paris yves saint laurent perfume3K/yr

Reviews and returns

What reviews say buyers love and hate about Paris Perfume

We read the reviews and the return reasons for every product selling here.

76%of positive reviews mention “Smell”
48%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Weird Fragrance”
A buyer, on “Smell”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Paris Perfume questions

Answered from the same tracked data.