Is papaya soap profitable to sell on Amazon United States?

The niche generates $133K/yr across 17 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (49/100).

How competitive is the papaya soap niche?

10 brands and 48 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in papaya soap?

Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.4%.

When does demand for papaya soap peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the papaya soap niche?

Listings span $6.20–$44.20; the average listing price is $16.36 (sweet spot $15–$100). The average incumbent carries 11,676 reviews — the moat a new listing must climb.

papaya soap

Skip it

Soft demand (-10.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$16.36

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$6.20–$44.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay$133K

$133K/yr · 125K searches

Review moat

Bad11,676.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, papaya soap is a $133K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

papaya soap market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $98K–$131K; units × avg price
Conversion rate: 6.5%
Avg BSR: #1,010
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.7%
Avg brand age: 61 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

Likas36%
ASANTEE24%
VALITIC12%
Erbaid8%
Kojie San6%
LAISAE5%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top papaya soap search terms

papaya soap66K/yr -16.9%4.3% conv.
likas papaya whitening soap19K/yr +20.6%7.6% conv.
papaya soap skin whitening13K/yr -16.9%3.8% conv.
asantee papaya and honey soap7K/yr +39.6%4.8% conv.
likas papaya soap4K/yr +19.7%6.4% conv.
asantee soap6K/yr -25.5%1.7% conv.
kojic papaya soap3K/yr +32.1%1.7% conv.
jabon de papaya5K/yr -57.1%4.2% conv.
papaya soap bar for skin brightening3K/yr -88.1%2.6% conv.

All search terms

Top papaya soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Likas Original Papaya Soap 1 pack - SET OF 4

Likas$18.094.4★130 rev

ASANTEE PAPAYA & HONEY SOAP Bars with Vitamin C E and Q10 Skin Cleansing 4.40 Oz (Pack of 1)

ASANTEE$10.224.3★1,773 rev

6 Likas Papaya Soaps by Likas

Likas$24.104.4★358 rev

Erbaid Papaya Soap Face & Body Wash Skin Brightening Papaya Soap Bar for Dark Spots Reduce Acne Cleanse Scars & Even Tone with Turmeric Kojic Acid & Essential Oils for All Types

Erbaid$7.214.2★290 rev

VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Retinol Collagen Turmeric - Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter Castile Olive Oil (2 Pack)

VALITIC$14.224.3★71,606 rev

Newest

by launch date

Herblov Kojic Acid Soap for Hyperpigmentation Skin Brightening Kojic Papaya Body Wash Dark Spot Soap Reduces Acne Scars and Evens Skin Tone Turmeric Body Wash for Brighter Glowing Face

Herblov$9.91269 rev

1y ago

Erbaid Papaya Soap Face & Body Wash Skin Brightening Papaya Soap Bar for Dark Spots Reduce Acne Cleanse Scars & Even Tone with Turmeric Kojic Acid & Essential Oils for All Types

Erbaid$7.21290 rev

2y ago

Papaya Soap Face & Body Wash Skin Brightening Papaya Soap Bar for Dark Spots Reduce Acne Cleanse Scars & Even Skin Tone with Turmeric Kojic Acid & Essential Oils for All Skin Types (2 pack)

Natrulo$10.21123 rev

2y ago

VALITIC Papaya and Turmeric Kojic Acid Soap Bar - Dark Spot Corrector Skin Care Cleansing Bar - Infused with Vitamin C Hyaluronic Acid Collagen Retinol Olive Oil - 2 Pack

VALITIC$14.63594 rev

3y ago

Natrulo Papaya Soap Face & Body Wash Skin Brightening Papaya Soap Bar for Dark Spots Reduce Acne Cleanse Scars & Even Skin Tone with Turmeric Kojic Acid & Essential Oils for All Types

Natrulo$6.20154 rev

3y ago

What buyers say about papaya soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell15%

“The scent is fresh”

Quality-Overall12%

“Excellent product, I loved it, it cleans my face very well, I love it”

Suitability Combination Skin11%

“Great for my combination skin”

Efficiency9%

“Works good”

Soft Feel8%

“Soft skin”

Cleansing6%

“It cleans well”

Symptom Reduction5%

“It does help with dark spots”

Moist/Dry3%

“does not dry out the skin”

Advertised Vs Actual Product3%

“As advertised”

Brightness/Shine/Glow3%

“Skin glow”

What buyers complain about

Functionality-Overall20%

“Didn't work”

Allergies8%

“Allergic reaction”

Symptom Reduction8%

“saw very little improvement”

Smell6%

“it smells so strong”

Skin Health5%

“Broke my skin out”

Moist/Dry5%

“Makes skin dry”

Size-Overall5%

“The bars are small”

Lather5%

“doesn't lather up”

Value For Money4%

“expensive”

Stain Resistance3%

“But I didnt see any difference that might be because I wasnt consistent as it was staining my bathtub”

Top return reasons

Advertised Vs Actual Product17%

Smell15%

Functionality-Overall13%

Size-Overall9%

Value For Money8%

Moist/Dry4%

Ingredients-Overall4%

Lather4%

Defective Material/Parts4%

Skin Health3%

Common questions

Is papaya soap profitable to sell on Amazon United States?: The niche generates $133K/yr across 17 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (49/100).
How competitive is the papaya soap niche?: 10 brands and 48 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in papaya soap?: Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.4%.
When does demand for papaya soap peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the papaya soap niche?: Listings span $6.20–$44.20; the average listing price is $16.36 (sweet spot $15–$100). The average incumbent carries 11,676 reviews — the moat a new listing must climb.