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Papatui Soap

Fail

The top 5 brands take 100% of clicks, so Papatui Soap is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$234K/yr107K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
92%top-5 click share · 4 brands · 20 sellers

Flapen Score

Papatui Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Papatui Soap is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Papatui Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Papatui Soap 107K times last year and spent an estimated $234K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
11.5%
Market size, estimated
$234Ka year
Top search term
cremo bar soap19K searches a year

02 · Price

A sale here is worth $18.89.

Listings sell for $18.89 on average, from $5.50 to $39.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $18.89 that is $19K to $24K a year per listing.

Average price
$18.89inside the $15 to $100 sweet spot
Price range
$5.50–$39.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$24K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #804 within Scrubs & Body Treatments. It carries 1,149 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#804in Scrubs & Body Treatments
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,149per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Papatui Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 29%
  • Brand 32%
  • Brand 42%

Demand

Papatui Soap search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Papatui Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cremo bar soap19K/yr
  • cremo soap19K/yr
  • designer suds soap for men23K/yr
  • cremo soap bar9K/yr
  • cologne soap6K/yr
  • cremo bar soap for men8K/yr
  • cologne soap for men6K/yr
  • cremo body bar5K/yr
  • cremo soap bar for men3K/yr
  • designer suds soap4K/yr

Reviews and returns

What reviews say buyers love and hate about Papatui Soap

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.2%of orders come back
“Funky smell”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Papatui Soap questions

Answered from the same tracked data.