papatui soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.89avg listing price — sweet spot $15–$100
Price range
Good$5.50–$39.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,148.78avg incumbent reviews — the moat a new listing must climb
Market size
Okay$234K$234K/yr · 107K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, papatui soap is a $234K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
papatui soap market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- $236K–$283K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #804
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 2.4%
- Avg brand age
- 66 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Cremo88%
- NATURAL AMERICAN9%
- Rinse & Robust2%
- Right Wing Naturals2%
Demand
Weekly Amazon search volume, last 20 weeks — -19.6% search growth over the last 90 days.Top papatui soap search terms
- cremo bar soap19K/yr
- cremo soap19K/yr
- designer suds soap for men23K/yr
- cremo soap bar9K/yr
- cologne soap6K/yr
- cremo bar soap for men8K/yr
- cologne soap for men6K/yr
- cremo body bar5K/yr
- cremo soap bar for men3K/yr
- designer suds soap4K/yr
Top papatui soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cremo Exfoliating Body Bar for Men Italian Bergamot Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz
Cremo$5.504.7★1,732 rev
Cremo Exfoliating Body Bar for Men Bourbon & Oak Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz
Cremo$5.914.7★1,732 rev
Cremo Exfoliating Body Bar for Men Palo Santo Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz
Cremo$5.774.7★1,732 rev
NATURAL AMERICAN Mens Bar Soap Mens Cologne Scents 100% All Natural Essential Oils Organic Shea Butter No Harmful Chemicals (6pk) Soap for a Man - USA Handmade 5 oz
NATURAL AMERICAN$26.574.3★508 rev
Cremo Exfoliating Body Bar for Men Vintage Suede Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz
Cremo$5.834.7★1,732 rev
Newest
by launch date
Right Wing Naturals Bar Soap Gift Set for Men | Handcrafted Cold-Pressed | Handmade Organic Soap for Men | Most Popular Flavors | Natural Scented Mens Bar Soap| Pack of 5 Bars
Right Wing Naturals$39.8426 rev
Rinse & Robust Mens Natural Bar Soap for Men Fresh & Clean Scent Variety Set (6-Pack 5.3 oz Each) Not Overpowering Gentle Soap Bars for Face Body & Hand All Skin Types Ideal Gifts for Men
Rinse & Robust$23.79141 rev
Cremo Exfoliating Body Bar for Men Italian Bergamot Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz
Cremo$5.501,732 rev
Cremo Exfoliating Body Bar for Men Bourbon & Oak Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz
Cremo$5.911,732 rev
Cremo Exfoliating Body Bar for Men Palo Santo Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz
Cremo$5.771,732 rev
Trending
90-day click momentumRight Wing Naturals Bar Soap Gift Set for Men | Handcrafted Cold-Pressed | Handmade Organic Soap for Men | Most Popular Flavors | Natural Scented Mens Bar Soap| Pack of 5 Bars
Right Wing Naturals$39.844.6★
Cremo Exfoliating Body Bar for Men Italian Bergamot Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz
Cremo$5.504.7★
Cremo Exfoliating Body Bar for Men Palo Santo Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz
Cremo$5.774.7★
Rinse & Robust Mens Natural Bar Soap for Men Fresh & Clean Scent Variety Set (6-Pack 5.3 oz Each) Not Overpowering Gentle Soap Bars for Face Body & Hand All Skin Types Ideal Gifts for Men
Rinse & Robust$23.794.2★
Cremo Exfoliating Body Bar for Men Vintage Suede Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz
Cremo$5.834.7★
What buyers say about papatui soap
What buyers praise and complain about, mined from review topics.What buyers love
“Great Scent”
“Love the scent & luxurious lather”
“High quality product”
“it felt really exfoliating”
“leaves your skin feeling soft”
“It doesnt dry out my skin”
“affordable”
“The soap was very clean very simple I tried most of them”
“Leaves his skin feeling fresh”
“It was a gift he wanted in his stocking for Christmas”
What buyers complain about
“Funky smell”
“Doesnt lather”
“Wish it was a bit cheaper so I can purchase multiple”
“left my skin insanely dry”
“Can feel slightly drying on very sensitive skin”
“Huge”
“Bars don't last long”
“Not robust enough for me”
“Too harsh on the skin”
“I have VERY sensitive skin”
Top return reasons
Common questions
- Is papatui soap profitable to sell on Amazon United States?
- The niche generates $234K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the papatui soap niche?
- 4 brands and 20 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in papatui soap?
- Top complaints mined from reviews: Smell, Lather, Value For Money. The return rate is 0.2%.
- What does it cost to enter the papatui soap niche?
- Listings span $5.50–$39.84; the average listing price is $18.89 (sweet spot $15–$100). The average incumbent carries 1,149 reviews — the moat a new listing must climb.