papatui body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$7.72–$19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$157K$157K/yr · 123K searches
Avg price
Okay$9.94avg listing price — sweet spot $15–$100
Review moat
Okay3,682.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, papatui body wash is a $157K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
papatui body wash market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $99K–$124K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #314
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 25%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
2 rising
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- PAPATUI69%
- Cremo31%
Demand
Weekly Amazon search volume, last 45 weeks — +22.2% search growth over the last 90 days.Top papatui body wash search terms
- papatui body wash58K/yr
- palo santo body wash17K/yr
- cremo palo santo body wash15K/yr
- papatui bar soap9K/yr
- cremo body wash palo santo8K/yr
- papatui soap13K/yr
- paptui body wash3K/yr
Top papatui body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cremo Rich-Lathering Palo Santo Body Wash for Men 32 Fl Oz
Cremo$15.474.7★2,248 rev
PAPATUI by Dwayne Johnson Refreshing Body Wash for Men | Exfoliating Hydrating & Made with Coconut Oil | Lush Coconut | 18 oz
PAPATUI$8.084.6★208 rev
PAPATUI by Dwayne Johnson Refreshing Exfoliating Body Wash for Men | Hydrating & Made with Coconut Oil | Cedar Sport | 18 oz
PAPATUI$8.174.6★208 rev
PAPATUI by Dwayne Johnson Refreshing Body Wash for Men | Exfoliating Hydrating & Made with Coconut Oil | Sandalwood Suede | 18 oz
PAPATUI$7.784.6★208 rev
PAPATUI by Dwayne Johnson Enriching Bar Soap for Men | Hydrating Daily cleanerser | Moisturizes with Mango Butter and Avocado Oil | Lush Coconut | 7oz
PAPATUI$7.724.8★220 rev
Newest
by launch datePAPATUI by Dwayne Johnson Refreshing Body Wash for Men | Exfoliating Hydrating & Made with Coconut Oil | Lush Coconut | 18 oz
PAPATUI$8.08208 rev
PAPATUI by Dwayne Johnson Refreshing Exfoliating Body Wash for Men | Hydrating & Made with Coconut Oil | Cedar Sport | 18 oz
PAPATUI$8.17208 rev
PAPATUI by Dwayne Johnson Refreshing Exfoliating Body Wash for Men | Hydrating & Made with Coconut Oil | Vanilla Shea | 18 oz
PAPATUI$8.00208 rev
PAPATUI by Dwayne Johnson Refreshing Body Wash for Men | Exfoliating Hydrating & Made with Coconut Oil | Vanilla Shea | 28 oz
PAPATUI$11.30208 rev
PAPATUI by Dwayne Johnson Refreshing Exfoliating Hydrating Body Wash for Men with Coconut Oil | Cedar Sport | 28 oz
PAPATUI$10.25208 rev
Trending
90-day click momentumPAPATUI by Dwayne Johnson Refreshing Exfoliating Hydrating Body Wash for Men with Coconut Oil | Cedar Sport | 28 oz
PAPATUI$10.254.6★
PAPATUI by Dwayne Johnson Refreshing Body Wash for Men | Exfoliating Hydrating & Made with Coconut Oil | Vanilla Shea | 28 oz
PAPATUI$11.304.6★
PAPATUI by Dwayne Johnson Refreshing Body Wash for Men | Exfoliating Hydrating & Made with Coconut Oil | Lush Coconut | 28 oz
PAPATUI$10.564.6★
PAPATUI by Dwayne Johnson Refreshing Exfoliating Body Wash for Men | Hydrating & Made with Coconut Oil | Cedar Sport | 18 oz
PAPATUI$8.174.6★
PAPATUI by Dwayne Johnson Refreshing Body Wash for Men | Exfoliating Hydrating & Made with Coconut Oil | Lush Coconut | 18 oz
PAPATUI$8.084.6★
What buyers say about papatui body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“Rich lather”
“cleans well”
“The quality of the natural formula made with coconut oil is top tier”
“Decent price”
“made it soft”
“impressive moisturizer”
“didn't irritate my dry skin at all”
“a perfect size”
“and durability”
What buyers complain about
“The scent is weak”
“leaked in the box”
“It is a huge size”
“It isn't cheap”
“It doesn't lather well at all”
“I'm allergic to it”
“A lot of soaps leave my skin feeling tight or dry after”
“doesnt last”
“it's always left my hair feeling dry after”
“Pump broke on like day three LOL”
Top return reasons
Common questions
- Is papatui body wash profitable to sell on Amazon United States?
- The niche generates $157K/yr across 16 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +22.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the papatui body wash niche?
- 2 brands and 59 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in papatui body wash?
- Top complaints mined from reviews: Smell, Leak-Proof, Size-Overall. The return rate is 0.4%.
- What does it cost to enter the papatui body wash niche?
- Listings span $7.72–$19.94; the average listing price is $9.94 (sweet spot $15–$100). The average incumbent carries 3,683 reviews — the moat a new listing must climb.