Is panthenol profitable to sell on Amazon United States?

The niche generates $140K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the panthenol niche?

19 brands and 36 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in panthenol?

Top complaints mined from reviews: Allergies, Moist/Dry, Suitability Dry Skin. The return rate is 1.1%.

When does demand for panthenol peak?

Demand peaks in Jan–Feb–Mar–Jul–Aug–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the panthenol niche?

Listings span $8.95–$43.60; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 1,183 reviews — the moat a new listing must climb.

panthenol

Worth a look

Shows low returns (1.1%), but soft demand (+0.6% this quarter) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$17.68

avg listing price — sweet spot $15–$100

Price range

Great$8.95–$43.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,183.48

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$140K

$140K/yr · 136K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, panthenol is a $140K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Mar–Jul–Aug–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

panthenol market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $106K–$141K; units × avg price
Conversion rate: 5.8%
Avg BSR: #790
Page quality: 0%
Prime: 96%
Sponsored: 85%
Out of stock: 2.5%
Avg brand age: 45 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

30%

GPC GREEN PHARM COSMETIC20%
Viktairy15%
PURITO10%
Talsen Chemicals10%
Aflofarm9%
33RD PARALLEL SOAP CO.7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Jul, Aug, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top panthenol search terms

panthenol105K/yr +0.8%5.0% conv.
pantenol13K/yr -10.4%5.2% conv.
panthenol cosmetic grade4K/yr +181.4%8.7% conv.
panthenol b510K/yr -47.4%4.5% conv.
pantenol para cosmetica4K/yr +48.1%4.3% conv.

All search terms

Top panthenol products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

D-Panthenol Liquid (1oz 30g) Concentrate Pro-vitamin B5 Raw Active Ingredient for Skin Hydration Cosmetic Grade Dexpanthenol for DIY Face Hair Nails and Skincare Serum Moisture Cream

Viktairy$14.004.6★550 rev

9% Panthenol Foam After Sun & Instant Redness Relief| Barrier Repair with Aloe & Hyaluronic Acid| Post Acne Procedures After Tattoo Care & Hair Transplant Spray | Baby & Sensitive Skin Safe

GPC GREEN PHARM COSMETIC$20.544.7★1,043 rev

PURITO Panthenol 10% Barrier Cream | Face Moisturizer for Skin Barrier Repair | All skin types sensitive and blemish-prone skin | Non-Comedogenic Vegan | Korean Skincare 100mL 3.38 fl.oz

PURITO$16.194.5★3,412 rev

Panthenol - Cream Ideal for Sun-Exposed or Weather-Affected Skin Moisturizes Dry Skin Nutritional Skincare for Soft and Sensitive Skin - 30g

Aflofarm$13.534.6★126 rev

9% Panthenol Cream After Sun Skincare & Redness Relief Moisturizer | Post Acne Laser Facelift & Sunburn Relief | Soothing Skin with Aloe & Hyaluronic Acid Tattoo & Irritation Care 3.4Oz

GPC GREEN PHARM COSMETIC$19.094.7★1,043 rev

Newest

by launch date

INNOCOSVATE DL-Panthenol Powder(Vitamin B5 Pro-Vitamin) 99.9% High Purity (2oz 56g)- Skin Hydration & Barrier Support Active for DIY Cosmetics

INNOCOSVATE$14.002 rev

6mo ago

INNOCOSVATE D-Panthenol Liquid (1oz) - 75% Concentrate Pro-Vitamin B5 for DIY Skin Care Hair & Nail Serum Formulations

INNOCOSVATE$13.5828 rev

7mo ago

Centella Asiatica + 10% Panthenol After Sun Care with Ceramides Intensive Skin Barrier Repair Cream for Redness Acne Burns Post-Procedure Psoriasis & Irritation Care 3.4oz

GPC GREEN PHARM COSMETIC$22.901,043 rev

8mo ago

Pure DL-Panthenol Powder (2oz) | Provitamin B5 Powder Cosmetic Grade | For Hair Care Skin Care Nails Deep Moisturizer Panthenol Cream Hair Conditioner Shampoo Soap Lotion | 2 OUNCES

33RD PARALLEL SOAP CO.$14.9420 rev

10mo ago

Natures Oil DL-Panthenol Powder - Cosmetic Grade (Pro-Vitamin B5) for DIY Skin & Hair Care Lotions Creams Shampoos & Conditioners (1 LB)

Nature's Oil$43.607 rev

10mo ago

What buyers say about panthenol

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry25%

“Amazing moisturizer”

Suitability Combination Skin10%

“have helped with my skin”

Quality-Overall9%

“Excellent quality D-Panthenol”

Suitability Dry Skin7%

“Really moisturizing, perfect if you struggle with dry skin”

Soft Feel6%

“Makes my skin so soft”

Value For Money4%

“Great Value for money”

Weight Light3%

“This facial cream feels very lightweight”

Allergies3%

“no irritation”

Absorbency3%

“Absorb wonderfully”

Smell2%

“I also like that it feels calming and simple, not overly fragranced or irritating”

What buyers complain about

Allergies11%

“Skin irritation I dont know”

Moist/Dry8%

“Not super hydrating”

Suitability Dry Skin5%

“Not enough for dry skin”

Skin Health4%

“It was very irritating to my skin”

Value For Money4%

“waste of money”

Thickness3%

“doesn't feel thick”

Sensitivity-Overall3%

“I have a very sensitive”

Functionality-Overall3%

“Did not work for me”

Adhesion/Stickiness3%

“is quite sticky”

Smell2%

“No strong fragrance”

Top return reasons

Functionality-Overall11%

Advertised Vs Actual Product10%

Moist/Dry10%

Value For Money8%

Texture/Consistency-Overall5%

Adhesion/Stickiness5%

Skin Health5%

Oily/Greasy4%

Smell4%

Suitability Dry Skin4%

Common questions

Is panthenol profitable to sell on Amazon United States?: The niche generates $140K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the panthenol niche?: 19 brands and 36 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in panthenol?: Top complaints mined from reviews: Allergies, Moist/Dry, Suitability Dry Skin. The return rate is 1.1%.
When does demand for panthenol peak?: Demand peaks in Jan–Feb–Mar–Jul–Aug–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the panthenol niche?: Listings span $8.95–$43.60; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 1,183 reviews — the moat a new listing must climb.