Panthenol

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

+0.6%

Conversion, latest week

5.8%

Market size, estimated

$140Ka year

Peak month

August4.6× the quietest month

Top search term

panthenol105K searches a year

Listings sell for $17.68 on average, from $8.95 to $43.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $17.68 that is $4K to $9K a year per listing.

Average price

$17.68inside the $15 to $100 sweet spot

Price range

$8.95–$43.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

1.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #790 within Face Moisturizers. It carries 1,183 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

96%

Out of stock, average day

2.5%

Average rank

#790in Face Moisturizers

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,183per listing

Listings tracked

27

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months