pantene travel size shampoo and conditioner sets
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good$12.44avg listing price — sweet spot $15–$100
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,193.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.28–$19.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$54K$54K/yr · 109K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pantene travel size shampoo and conditioner sets is a $54K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
pantene travel size shampoo and conditioner sets market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $62K–$75K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #871
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
78
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
1%
- Convenience Kits International37%
- Pantene34%
- TREKTOTE13%
- Dove8%
- TRESemmé6%
- Zafit2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +19.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
Top pantene travel size shampoo and conditioner sets search terms
- pantene travel size shampoo and conditioner sets21K/yr
- pantene travel size18K/yr
- travel size pantene shampoo and conditioner15K/yr
- travel size pantene12K/yr
- travel shampoo and conditioner pantene7K/yr
- travel pantene shampoo and conditioner set7K/yr
- travel size shampoo and conditioner pantene4K/yr
- pantene shampoo travel size6K/yr
- travel pantene4K/yr
- pantene travel3K/yr
Top pantene travel size shampoo and conditioner sets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Convenience Kits International Womens Deluxe 10 Piece Kit with Travel Size TSA Compliant Essentials Featuring: Pantene Hair Products in Reusable Toiletry Zippered Bag
Convenience Kits International$11.674.6★5,078 rev
TrekTote 15-Piece Womens Travel Toiletry Kit Premium Brand-Name Shampoo Conditioner Body Wash Deodorant & Toothpaste TSA Approved Travel Size Set with Clear Bag
TREKTOTE$14.004.5★953 rev
Pantene PRO-V Moisture Renewal Hydrating Shampoo Travel Size 1.7 Oz (4 - Pack)
Pantene$9.614.4★47 rev
Convenience Kits International Womens 10-Piece Deluxe Kit with Travel Size TSA Compliant Essentials Featuring: Pantene Hair Products in Reusable Toiletry Bag - Clear color
Convenience Kits International$17.944.7★1,842 rev
Dove Travel Essentials Shampoo and Conditioner Set Dove Nutritive Solutions Intensive Repair for Damaged Hair 3 Oz Ea
Dove$9.084.7★570 rev
Newest
by launch dateDove Travel Essentials Shampoo and Conditioner Set Dove Nutritive Solutions Intensive Repair for Damaged Hair 3 Oz Ea
Dove$9.08570 rev
TrekTote 15-Piece Womens Travel Toiletry Kit Premium Brand-Name Shampoo Conditioner Body Wash Deodorant & Toothpaste TSA Approved Travel Size Set with Clear Bag
TREKTOTE$14.00953 rev
Kristin Ess Signature Travel Size Salon Shampoo + Conditioner Set for Moisture Softness + Shine - Anti Frizz + Lightly Clarifying - Sulfate Free Vegan + Safe for Color Treated Hair - Mini Travel Set
Kristin Ess$11.51505 rev
Zafit Travel Bottles for Toiletries TSA Approved Travel Containers 3oz Leak Proof Travel Tubs Refillable Liquid Travel Accessories for Shampoo Conditioner Lotion Body Wash(Multicolored C)
Zafit$9.963,352 rev
Convenience Kits International Womens Deluxe Kit 10 PC Kit Featuring: Sulfate Free Hair Face & Body Oral Care Travel-Size Travel Essentials
Convenience Kits International$19.3688 rev
Trending
90-day click momentum
Pantene Daily Moisture Renewal Duo set 12.6 Oz Shampoo and 12 Oz Conditioner
Pantene$19.994.6★
Kristin Ess Signature Travel Size Salon Shampoo + Conditioner Set for Moisture Softness + Shine - Anti Frizz + Lightly Clarifying - Sulfate Free Vegan + Safe for Color Treated Hair - Mini Travel Set
Kristin Ess$11.514.6★
Pantene Pro-V Smooth & Sleek Duo Set Shampoo & Conditioner 12-12.6 Fl Oz
Pantene$17.924.6★
Convenience Kits International Womens Kit Multicolor
Convenience Kits International$11.884.6★
Pantene PRO-V Moisture Renewal Hydrating Shampoo Travel Size 1.7 Oz (4 - Pack)
Pantene$9.614.4★
What buyers say about pantene travel size shampoo and conditioner sets
What buyers praise and complain about, mined from review topics.What buyers love
“High-quality bottles”
“Great value”
“of the correct size”
“Very convenient on the luggage or any travel bag”
“The scent is clean”
“Soft and Beautiful”
“As shown”
“Makes your hair very hydrated and soft”
“This is perfect for traveling”
“The colors are bright”
What buyers complain about
“Very small bottles”
“Its kind of expensive actually”
“Poor quality”
“Not as advertised at all”
“It smells horrible”
“Made my hair fall”
“Product leaked”
“Dry”
“unable to remove”
“Made my hair feel really coarse and rough”
Top return reasons
Common questions
- Is pantene travel size shampoo and conditioner sets profitable to sell on Amazon United States?
- The niche generates $54K/yr across 18 tracked products. 90-day search growth is +19.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the pantene travel size shampoo and conditioner sets niche?
- 7 brands and 78 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in pantene travel size shampoo and conditioner sets?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.6%.
- When does demand for pantene travel size shampoo and conditioner sets peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the pantene travel size shampoo and conditioner sets niche?
- Listings span $2.28–$19.99; the average listing price is $12.44 (sweet spot $15–$100). The average incumbent carries 2,193 reviews — the moat a new listing must climb.