Skip to content

Pantene Travel Size Shampoo and Conditioner Sets

Fail

The top 5 brands take 97% of clicks, so Pantene Travel Size Shampoo and Conditioner Sets is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$54K/yr109K searches / yr
90-day growth
+19.9%search demand this quarter
Competition
66%top-5 click share · 7 brands · 78 sellers

Flapen Score

Pantene Travel Size Shampoo and Conditioner Sets against its category

The dotted line is the Beauty & Personal Care average. Past it, Pantene Travel Size Shampoo and Conditioner Sets is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pantene Travel Size Shampoo and Conditioner Sets market on Amazon at a glance

Shoppers on Amazon United States searched for Pantene Travel Size Shampoo and Conditioner Sets 109K times last year and spent an estimated $54K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+19.9%
Conversion, latest week
4.0%
Market size, estimated
$54Ka year
Peak month
July2.6× the quietest month
Top search term
pantene travel size shampoo and conditioner sets21K searches a year

02 · Price

A sale here is worth $12.44.

Listings sell for $12.44 on average, from $2.28 to $19.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.44 that is $3K to $6K a year per listing.

Average price
$12.44under the $15 to $100 sweet spot
Price range
$2.28–$19.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #871 within Sets & Kits. It carries 2,193 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#871in Sets & Kits
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,193per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Pantene Travel Size Shampoo and Conditioner Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

78

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

1%

  • Brand 137%
  • Brand 234%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Pantene Travel Size Shampoo and Conditioner Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Pantene Travel Size Shampoo and Conditioner Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pantene travel size shampoo and conditioner sets21K/yr
  • pantene travel size18K/yr
  • travel size pantene shampoo and conditioner15K/yr
  • travel size pantene12K/yr
  • travel shampoo and conditioner pantene7K/yr
  • travel pantene shampoo and conditioner set7K/yr
  • travel size shampoo and conditioner pantene4K/yr
  • pantene shampoo travel size6K/yr
  • travel pantene4K/yr
  • pantene travel3K/yr

Reviews and returns

What reviews say buyers love and hate about Pantene Travel Size Shampoo and Conditioner Sets

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Very small bottles”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pantene Travel Size Shampoo and Conditioner Sets questions

Answered from the same tracked data.