pantene mousse
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.52avg listing price — sweet spot $15–$100
Price range
Okay$5.74–$22.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,240.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay$164K$164K/yr · 197K searches
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pantene mousse is a $164K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
pantene mousse market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $144K–$173K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #416
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 33%
- Out of stock
- 2.9%
- Avg brand age
- 79 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
112
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Pantene88%
- Generic8%
- TRESemmé3%
- L'Oreal Paris2%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -0.9% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Top pantene mousse search terms
- pantene mousse42K/yr
- pantene curly hair products31K/yr
- pantene curl19K/yr
- pantene mousse volume and body14K/yr
- pantene volume mousse12K/yr
- pantene curl mousse8K/yr
- pantene mousse for curly hair8K/yr
- pantene curl cream8K/yr
- crema para peinar pantene8K/yr
- crema pantene para rizos8K/yr
Top pantene mousse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pantene Curl Mousse For Curly Hair Tames Frizz for Soft Touchable Curls 6.6 Oz Each (Pack of 3)
Pantene$16.924.4★2,924 rev
PANTENE Wave & Curl Defining Hydrating Crme 5.7 Ounce
Pantene$10.904.5★299 rev
Pantene Pro-V Volume Body Boosting Mousse to Boost Fine Flat Hair for Maximum Fullness 6.6 oz
Pantene$7.304.4★427 rev
Pantene Pro-V Curl Cream Hair Lotion Moisturizing Curl Defining Cream Anti Frizz for Wavy or Curly Hair with Vitamin B5 Pack of 3 18 oz Total
Pantene$20.134.6★426 rev
Pantene Pro-V Curl Mousse to Tame Frizz for Soft Touchable Curls 6.6 oz
Pantene$5.744.2★282 rev
Newest
by launch date
Pan~tine Volume & Body Hair Mouse Pro-V Nutrient-Rich Formula for Fullness Lightweight Non-Sticky Finish 6.6 fl oz (187 g)
Generic$10.920 rev
Pan~tene Volume & Body Mousse for Soft Curls Adds Lift and Fullness 6.6 oz
Generic$8.3613 rev
Pantene Miracle Rescue Curl Define & Shine Leave-On Conditioner 10.1 FL OZ
Pantene$12.87286 rev
TRESemm Plumping Mousse Amplified Volume for 24H Lift and Body with Pro Lock Technology 10.5 Fl Oz
TRESemmé$6.562,374 rev
Pantene Pro-V Curl Cream Hair Lotion Moisturizing Curl Defining Cream Anti Frizz for Wavy or Curly Hair with Vitamin B5 Pack of 3 18 oz Total
Pantene$20.13426 rev
Trending
90-day click momentumPan~tine Volume & Body Hair Mouse Pro-V Nutrient-Rich Formula for Fullness Lightweight Non-Sticky Finish 6.6 fl oz (187 g)
Generic$10.920.0★
Pantene Curl Mousse For Curly Hair Tames Frizz for Soft Touchable Curls 6.6 Oz Each (Pack of 3)
Pantene$16.924.4★
Pan~tene Volume & Body Mousse for Soft Curls Adds Lift and Fullness 6.6 oz
Generic$8.364.7★
Pantene Pro-V Curly Hair Curl Perfection Moisturizing Conditioner 12 Fl Oz (Pack of 2)
Pantene$22.254.5★
Pantene Pro-V Curly Perfection Moisturizing Shampoo 12.6 oz
Pantene$10.524.7★
What buyers say about pantene mousse
What buyers praise and complain about, mined from review topics.What buyers love
“Great product for what is needed”
“Like the smell”
“it's excellent for my hair”
“Good moisturizer”
“My curls look great all day”
“Worth the money”
“The hair stays soft”
“Keeps the curls great”
“As advertised”
“Its light on your hair”
What buyers complain about
“Does not add volume to hair at all”
“Not very hydrating”
“Product good product arrived damaged”
“Not for fine, straight hair anymore”
“the dispenser part was broken”
“The tip broke after first use making it unusable”
“Doesnt work well for my type of hair”
“smells too strong”
“Do not care for the hair mousse does not hold curls”
“Not worth $10-12”
Top return reasons
Common questions
- Is pantene mousse profitable to sell on Amazon United States?
- The niche generates $164K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the pantene mousse niche?
- 4 brands and 112 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pantene mousse?
- Top complaints mined from reviews: Hair Related, Moist/Dry, Defective Material/Parts. The return rate is 0.1%.
- When does demand for pantene mousse peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the pantene mousse niche?
- Listings span $5.74–$22.25; the average listing price is $11.52 (sweet spot $15–$100). The average incumbent carries 2,240 reviews — the moat a new listing must climb.