Is panoxyl oil control moisturizer profitable to sell on Amazon United States?

The niche generates $92K/yr across 11 tracked products. 90-day search growth is +14.1%. Flapen's verdict: Skip it (42/100).

How competitive is the panoxyl oil control moisturizer niche?

10 brands and 66 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in panoxyl oil control moisturizer?

Top complaints mined from reviews: Oily/Greasy, Functionality-Overall, Allergies. The return rate is 1.1%.

When does demand for panoxyl oil control moisturizer peak?

Demand peaks in Jun; the busiest month runs 3.0× the quietest.

What does it cost to enter the panoxyl oil control moisturizer niche?

Listings span $7.19–$25.83; the average listing price is $13.79 (sweet spot $15–$100). The average incumbent carries 10,090 reviews — the moat a new listing must climb.

panoxyl oil control moisturizer

Skip it

A concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Good$13.79

avg listing price — sweet spot $15–$100

Price range

Good$7.19–$25.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.1%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Bad$92K

$92K/yr · 152K searches

Review moat

Bad10,090.27

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, panoxyl oil control moisturizer is a $92K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jun. Verdict: Skip it — 42/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

panoxyl oil control moisturizer market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $110K–$138K; units × avg price
Conversion rate: 4.4%
Avg BSR: #103
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

13%

PanOxyl52%
THAYERS16%
REVLON7%
CeraVe6%
Cetaphil4%
The Ordinary3%
Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +14.1% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 3.0×

Open Trend

Top panoxyl oil control moisturizer search terms

oil control43K/yr +25.9%2.1% conv.
panoxyl oil control moisturizer23K/yr -3.2%13.1% conv.
face oil control8K/yr +51.7%1.7% conv.
oily face control19K/yr -52.9%2.3% conv.
panoxyl sunscreen7K/yr +21.2%6.9% conv.
oily face8K/yr +13.2%2.0% conv.
oily skin control6K/yr +44.5%0.6% conv.
oil control face6K/yr +29.8%2.8% conv.
thayers oil balancing jelly toner6K/yr +25.4%10.6% conv.
oil skin control5K/yr +60.4%1.0% conv.

All search terms

Top panoxyl oil control moisturizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PanOxyl AM Oil Control Moisturizer NEW Sheer Formula Absorbs Excess Oil and Reduces Shine with Mineral Sunscreen for Acne Prone and Oily Skin - SPF 30-1.7 oz

PanOxyl$9.794.4★1,916 rev

Thayers Oil Balancing and Cooling Jelly Toner Pore Reducing Facial Toner that Mattifies and Hydrates Skin Care for Combination to Oily Skin 12 Fl Oz

THAYERS$13.124.6★280 rev

Revlon Face Roller Oily Skin Control for Makeup Oil Absorbing Volcanic Reusable Facial Skincare Tool for At-Home or On-the-Go Mini Massage 1 Count

REVLON$7.194.2★61,888 rev

CeraVe Oil Control Moisturizing Gel-Cream Face Moisturizer for Oily Skin Niacinamide Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin Non-Comedogenic Fragrance Free & Oil-Free

CeraVe$15.534.6★3,200 rev

Cetaphil DermaControl Oil Absorbing Moisturizer with SPF 30 For Sensitive Oily Skin 4 Fl oz Absorbs Oil Reduces Shine Hydrates Protects No Added Fragrance

Cetaphil$13.174.4★16,189 rev

Newest

by launch date

Thayers Oil Balancing and Cooling Jelly Toner Pore Reducing Facial Toner that Mattifies and Hydrates Skin Care for Combination to Oily Skin 12 Fl Oz

THAYERS$13.12280 rev

1y ago

LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging

LANEIGE$20.482,186 rev

1y ago

The Ordinary Balancing & Clarifying Serum Multi-Active Solution for Oil Control and Pore Refinement 1 Fl Oz

The Ordinary$17.70384 rev

2y ago

CeraVe Oil Control Moisturizing Gel-Cream Face Moisturizer for Oily Skin Niacinamide Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin Non-Comedogenic Fragrance Free & Oil-Free

CeraVe$15.533,200 rev

2y ago

PanOxyl PM Balancing Repair Moisturizer with Niacinamide Ceramides and Cica Hydrating Face Moisturizer Acne Prone Skin and Dry Skin Non-Comedogenic Night Face Moisturizer 3 oz

PanOxyl$9.952,571 rev

3y ago

What buyers say about panoxyl oil control moisturizer

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Oily Skin10%

“Good for oily face”

Quality-Overall9%

“Excellent product”

Suitability Combination Skin8%

“Helped clear my skin”

Moist/Dry7%

“Moisturizes well”

Value For Money6%

“Great value”

Efficiency5%

“Effective”

Absorbency5%

“Absorbs Well”

Size-Overall4%

“Great size and works as expected”

Ease Of Use4%

“Easy to use”

Oily/Greasy4%

“Convenient and easy to use with a non-greasy feel, and the size of the product is well worth the price”

What buyers complain about

Oily/Greasy10%

“Its greasy”

Functionality-Overall7%

“Didnt do anything”

Allergies6%

“Chemical irritation”

Suitability Oily Skin6%

“My face is also oily”

Smell6%

“has very strong smell”

Size-Overall5%

“Small portion”

Moist/Dry5%

“Not moisturizing”

Value For Money3%

“Overpriced and underwhelmed”

Color3%

“Powder is too white”

Skin Health3%

“Not for sensitive skin it burned my skin”

Top return reasons

Functionality-Overall15%

Advertised Vs Actual Product15%

Moist/Dry11%

Product Condition7%

Value For Money5%

Oily/Greasy4%

Smell4%

Suitability Dry Skin3%

Texture/Consistency-Overall3%

Size-Overall3%

Common questions

Is panoxyl oil control moisturizer profitable to sell on Amazon United States?: The niche generates $92K/yr across 11 tracked products. 90-day search growth is +14.1%. Flapen's verdict: Skip it (42/100).
How competitive is the panoxyl oil control moisturizer niche?: 10 brands and 66 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in panoxyl oil control moisturizer?: Top complaints mined from reviews: Oily/Greasy, Functionality-Overall, Allergies. The return rate is 1.1%.
When does demand for panoxyl oil control moisturizer peak?: Demand peaks in Jun; the busiest month runs 3.0× the quietest.
What does it cost to enter the panoxyl oil control moisturizer niche?: Listings span $7.19–$25.83; the average listing price is $13.79 (sweet spot $15–$100). The average incumbent carries 10,090 reviews — the moat a new listing must climb.