Is panoxyl profitable to sell on Amazon United States?

The niche generates $777K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the panoxyl niche?

8 brands and 73 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in panoxyl?

Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.2%.

When does demand for panoxyl peak?

Demand peaks in Jan–Feb–Sep–Oct–Dec; the busiest month runs 7.7× the quietest.

What does it cost to enter the panoxyl niche?

Listings span $6.47–$28.83; the average listing price is $13.66 (sweet spot $15–$100). The average incumbent carries 19,997 reviews — the moat a new listing must climb.

panoxyl

Worth a look

Shows low returns (0.2%), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$777K

$777K/yr · 422K searches

Avg price

Good$13.66

avg listing price — sweet spot $15–$100

Price range

Good$6.47–$28.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad81%

top-5 click share — a locked-up shelf

Review moat

Bad19,997.18

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, panoxyl is a $777K/yr Amazon United States market (422K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Sep–Oct–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

panoxyl market data

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: $820K–$1.1M; units × avg price
Conversion rate: 13.5%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

PanOxyl66%
humane11%
CeraVe7%
Shield4%
Amazon Basics4%
Dove3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.9% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 7.7×

Open Trend

Top panoxyl search terms

benzoyl peroxide body wash396K/yr +33.7%12.9% conv.
10% benzoyl peroxide body wash10K/yr +18.7%10.1% conv.
benzoyl peroxide body wash 10 percent7K/yr +58.1%11.8% conv.
acne body wash benzoyl peroxide5K/yr +51.8%8.9% conv.
benzoyl peroxide underarm wash3K/yr +21.9%6.8% conv.
body washes with benzoyl peroxide180/yr +345.8%4.7% conv.

All search terms

Top panoxyl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash Maximum Strength Daily Acne-Fighting Face and Body Cleanser Face Wash to Clear Treat and Prevent Acne Pimples and Stubborn Breakouts 5.5 Oz Tube

PanOxyl$9.664.6★81,904 rev

PanOxyl Acne Foaming Wash for face & body Benzoyl Peroxide 10% Maximum Strength Antimicrobial 3 oz. - Travel Size

PanOxyl$7.554.6★81,904 rev

PanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide Maximum Strength Bar Soap for Face Chest and Back Benzoyl Peroxide Soap Body Wash Vegan For Acne Prone Skin 4 oz

PanOxyl$8.714.7★6,547 rev

humane Benzoyl Peroxide Acne Body Wash - 10% Maximum-Strength Face Skin Butt and Back Acne Treatment - 8 Fl Oz - Dermatologist-Tested Non-Foaming Acne Face Wash Cleanser - Vegan Cruelty-Free

humane$25.234.3★9,600 rev

CeraVe Acne Foaming Cream Wash Gentle Face and Body Cleanser with Benzoyl Peroxide 10% Hyaluronic Acid and Niacinamide 10% Benzoyl Peroxide Treatment Clears Pimples and Blackheads 5 Oz

CeraVe$15.814.7★3,730 rev

Newest

by launch date

Shield Body Acne Wash for Back Chest & Shoulders - Mens 10% Benzoyl Peroxide Body Wash Clears Breakouts & Acne Scars Unscented with Niacinamide Glycolic Acid & Ceramides 8.5 oz

Shield$28.83423 rev

9mo ago

PanOxyl Acne Foaming Wash for face & body Benzoyl Peroxide 10% Maximum Strength Antimicrobial 3 oz. - Travel Size

PanOxyl$7.5581,904 rev

1y ago

CeraVe Acne Foaming Cream Wash Gentle Face and Body Cleanser with Benzoyl Peroxide 10% Hyaluronic Acid and Niacinamide 10% Benzoyl Peroxide Treatment Clears Pimples and Blackheads 5 Oz

CeraVe$15.813,730 rev

3y ago

Burelpharma Benzoyl peroxide topical wash 10%

Burelpharma$20.39122 rev

3y ago

Amazon Basics Acne Treatment Face Wash - Daily Control Cleanser Maximum Strength 10% Benzoyl Peroxide for Stubborn Breakouts 5 Ounce

Amazon Basics$6.474,539 rev

4y ago

What buyers say about panoxyl

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin11%

“works well with sensitive skin”

Smell10%

“Clean scent”

Quality-Overall10%

“No complaints”

Efficiency10%

“Ive had really great results”

Cleansing10%

“Clean feel”

Value For Money6%

“Great deal”

Soft Feel5%

“Nice and soft”

Moist/Dry5%

“moisturize really well”

Symptom Reduction3%

“Acne clearing”

Suitability Dry Skin3%

“Really Great I h\Highly Recommend It If You Have Dry Skin”

What buyers complain about

Allergies12%

“Irritated Skin”

Smell9%

“Unpleasant smell”

Moist/Dry9%

“Made my skin very dry”

Skin Health7%

“Burns skin”

Functionality-Overall6%

“Did not work”

Sensitivity-Overall4%

“Not sensitive skin friendly”

Suitability Dry Skin2%

“Dried out skin”

Size-Overall2%

“Way bigger than I thought”

Leak-Proof2%

“Leaking in package”

Value For Money2%

“Waste of money”

Top return reasons

Leak-Proof20%

Size-Overall13%

Advertised Vs Actual Product8%

Smell8%

Functionality-Overall8%

Motor Power7%

Value For Money7%