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Panoxyl

Maybe

An estimated 0.2% of orders come back. But the top 5 products take 81% of clicks, so Panoxyl is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$777K/yr422K searches / yr
90-day growth
+33.9%search demand this quarter
Competition
81%top-5 click share · 8 brands · 73 sellers

Flapen Score

Panoxyl against its category

The dotted line is the Beauty & Personal Care average. Past it, Panoxyl is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Panoxyl market on Amazon at a glance

Shoppers on Amazon United States searched for Panoxyl 422K times last year and spent an estimated $777K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $777K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
+33.9%
Conversion, latest week
13.5%
Market size, estimated
$777Ka year
Peak month
January7.7× the quietest month
Top search term
benzoyl peroxide body wash396K searches a year

02 · Price

A sale here is worth $13.66.

Listings sell for $13.66 on average, from $6.47 to $28.83. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $13.66 that is $68K to $82K a year per listing.

Average price
$13.66under the $15 to $100 sweet spot
Price range
$6.47–$28.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
$68K–$82K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Cleansers. It carries 19,997 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Cleansers
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
19,997per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Panoxyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

73

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • Brand 166%
  • Brand 211%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Panoxyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Panoxyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • benzoyl peroxide body wash396K/yr
  • 10% benzoyl peroxide body wash10K/yr
  • benzoyl peroxide body wash 10 percent7K/yr
  • acne body wash benzoyl peroxide5K/yr
  • benzoyl peroxide underarm wash3K/yr
  • body washes with benzoyl peroxide180/yr

Reviews and returns

What reviews say buyers love and hate about Panoxyl

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Suitability Combination Skin”
12%of negative reviews mention “Allergies”
0.2%of orders come back
“Irritated Skin”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Panoxyl questions

Answered from the same tracked data.