Is palo santo deodorant profitable to sell on Amazon United States?

The niche generates $34K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Skip it (45/100).

How competitive is the palo santo deodorant niche?

3 brands and 605 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in palo santo deodorant?

Top complaints mined from reviews: Smell, Durability, Functionality-Overall. The return rate is 0.4%.

What does it cost to enter the palo santo deodorant niche?

Listings span $5.52–$26.15; the average listing price is $12.95 (sweet spot $15–$100). The average incumbent carries 3,625 reviews — the moat a new listing must climb.

palo santo deodorant

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.95

avg listing price — sweet spot $15–$100

Price range

Good$5.52–$26.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.5%

90-day search growth — must beat 0% to launch

Review moat

Okay3,624.9

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$34K

$34K/yr · 21K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, palo santo deodorant is a $34K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

palo santo deodorant market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $39K–$52K; units × avg price
Conversion rate: 12.7%
Avg BSR: #142
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.8%
Avg brand age: 48 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

605

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

HUMBLE SIMPLE AND TRUE.64%
Cremo27%
Dove9%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 15 weeks — +13.5% search growth over the last 90 days.

Open Trend

Top palo santo deodorant search terms

palo santo deodorant8K/yr +36.7%11.3% conv.
humble deodorant palo santo5K/yr -6.6%19.1% conv.
humble palo santo deodorant3K/yr -5.0%19.9% conv.
palo santo deodorant for men4K/yr +5.8%17.0% conv.

All search terms

Top palo santo deodorant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Humble Aluminum-Free Deodorant for Women & Men Palo Santo & Frankincense - Clean & Fresh Natural Deodorant Stick with Essential Oils for Long-Lasting Odor Control - 1 Pack

HUMBLE SIMPLE AND TRUE.$9.304.2★11,201 rev

Cremo Palo Santo Aluminum Free Deodorant for Men 48-hour Long Lasting Odor Protection 2.65oz

Cremo$8.964.2★1,570 rev

Humble Aluminum-Free Deodorant for Women & Men Palo Santo & Frankincense - Clean & Fresh Natural Deodorant Stick with Essential Oils for Long-Lasting Odor Control - Full & Travel

HUMBLE SIMPLE AND TRUE.$16.834.4★1,615 rev

Humble Aluminum-Free Deodorant for Women & Men Palo Santo & Frankincense - Clean & Fresh Natural Deodorant Stick with Essential Oils for Long-Lasting Odor Control - 3 Pack

HUMBLE SIMPLE AND TRUE.$26.094.2★11,201 rev

Cremo Palo Santo Antiperspirant & Deodorant for Men 48-hour Sweat and Odor Protection 2.65oz

Cremo$9.134.2★2,416 rev

Newest

by launch date

Dove Advanced Care Dry Spray Antiperspirant | Palo Santo & Sage Scent 72h Sweat & Odor Protection Alcohol Free FIFA World Cup Limited Edition 3.8 oz

Dove$6.12316 rev

6mo ago

Dove Clinical + Care Antiperspirant Deodorant Stick for Women | Palo Santo & Sage Scent 72H Sweat & Odor Protection FIFA World Cup Limited Edition 2.6 oz

Dove$5.52288 rev

7mo ago

Cremo Palo Santo Aluminum Free Deodorant for Men 48-hour Long Lasting Odor Protection 2.65oz

Cremo$8.961,570 rev

1y ago

Cremo Palo Santo Antiperspirant & Deodorant for Men 48-hour Sweat and Odor Protection 2.65oz

Cremo$9.132,416 rev

1y ago

Humble Aluminum-Free Deodorant for Women & Men Palo Santo & Frankincense - Baking Soda-Free Deodorant Stick for Sensitive Skin with Essential Oils for Long-Lasting Odor Control 2.5 Oz (Pack of 3)

HUMBLE SIMPLE AND TRUE.$26.153,616 rev

3y ago

What buyers say about palo santo deodorant

What buyers praise and complain about, mined from review topics.

What buyers love

Smell60%

“Unique scent”

Quality-Overall4%

“Humble Deodorant is the highest quality”

Durability3%

“very durable”

Allergies3%

“doesn't irritate my skin”

Moist/Dry3%

“it keeps you dry all day”

Value For Money2%

“a good value for the price”

Suitability Combination Skin1%

“is very good for my skin”

Ease Of Application1%

“Application ease, 2-3 stars”

Protection1%

“I think its my new go to moving forward for day to day protection”

Efficiency1%

“Works very well”

What buyers complain about

Smell39%

“Smells awful”

Durability4%

“the product breaks apart”

Functionality-Overall4%

“either way it doesnt perform as expected”

Adhesion/Stickiness4%

“The stick did last longer than expected. 3.5 weeks or so.”

Value For Money4%

“Over priced”

Moist/Dry4%

“Goes on very dry”

Allergies3%

“WARNING Horrible Rash”

Ease Of Application2%

“I didnt really like how it applied”

Ease Of Cleaning2%

“makes a mess when putting it back on”

Residue1%

“this deodorant leaves residue”

Top return reasons

Smell60%

Advertised Vs Actual Product9%

Functionality-Overall6%

Defective Material/Parts3%

Value For Money3%

Product Condition3%

Adhesion/Stickiness3%