Palo Santo Deodorant

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

21K

Growth, 90 days vs prior 90

+13.5%

Conversion, latest week

12.7%

Market size, estimated

$34Ka year

Top search term

palo santo deodorant8K searches a year

Listings sell for $12.95 on average, from $5.52 to $26.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $12.95 that is $3K to $6K a year per listing.

Average price

$12.95under the $15 to $100 sweet spot

Price range

$5.52–$26.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #142 within Deodorants & Antiperspirants. It carries 3,625 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#142in Deodorants & Antiperspirants

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

3,625per listing

Listings tracked

10

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months