palmers natural bronze sunless tanning oil
Worth a lookShows searches that convert (13.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 772K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.63avg listing price — sweet spot $15–$100
Price range
Good$8.32–$26.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,274.82avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, palmers natural bronze sunless tanning oil is a $1.5M/yr Amazon United States market (772K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
palmers natural bronze sunless tanning oil market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $219K–$293K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #514
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 82%
- Out of stock
- 4.1%
- Avg brand age
- 47 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Palmer's86%
- Bondi Sands6%
- Jergens5%
- Vaseline2%
Demand
Weekly Amazon search volume, last 14 weeks — +6.2% search growth over the last 90 days.Top palmers natural bronze sunless tanning oil search terms
- palmers natural bronze sunless tanning oil347K/yr
- palmers tanning oil85K/yr
- palmers natural bronze54K/yr
- palmers self tanning oil62K/yr
- palmers sunless tanning oil36K/yr
- palmers natural bronze oil32K/yr
- palmers bronzing oil15K/yr
- bondi sands liquid gold24K/yr
- palmers tanning lotion13K/yr
- sunless tanning oil13K/yr
Top palmers natural bronze sunless tanning oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Palmers Cocoa Butter Formula Natural Bronze Body Lotion Gradual Tanning Moisturizer 13.5 Oz.
Palmer's$13.014.2★192 rev
Palmers Cocoa Butter Formula Natural Bronze Sunless Tanning Moisturizing Body Oil (8.5 fl oz) Face & Body Gradual Tanner Buildable Natural-Looking Tan in 3 Days No Streak 48-Hour Moisture
Palmer's$10.854.0★68 rev
Palmers Cocoa Butter Formula Shimmer Body Oil with Vitamin E 5.1 Fl Oz Radiance Body Oil for Glowing Skin Enhances Dark Tones & Tans Hydrating
Palmer's$11.554.5★2,624 rev
Bondi Sands Liquid Gold Self Tanning Dry Oil | Hydrating Quick Drying Tanning Dry-Oil for a Natural Golden Look | 5.07 oz/150 mL
Bondi Sands$11.954.4★4,776 rev
Palmers Cocoa Butter Natural Bronze Body Lotion for Unisex 8.5 Ounce
Palmer's$13.844.2★3,118 rev
Newest
by launch datePalmers Cocoa Butter Formula Natural Bronze Sunless Tanning Moisturizing Body Oil (8.5 fl oz) Face & Body Gradual Tanner Buildable Natural-Looking Tan in 3 Days No Streak 48-Hour Moisture
Palmer's$10.8568 rev
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.322,710 rev
Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz
Jergens$13.23777 rev
Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved
Palmer's$13.611,958 rev
Palmers Cocoa Butter Formula Shimmer Body Oil with Vitamin E 5.1 Fl Oz Radiance Body Oil for Glowing Skin Enhances Dark Tones & Tans Hydrating
Palmer's$11.552,624 rev
Trending
90-day click momentumPalmers Cocoa Butter Formula Natural Bronze Sunless Tanning Moisturizing Body Oil (8.5 fl oz) Face & Body Gradual Tanner Buildable Natural-Looking Tan in 3 Days No Streak 48-Hour Moisture
Palmer's$10.854.0★
Palmers Cocoa Butter Formula Natural Bronze Body Lotion Gradual Tanning Moisturizer 13.5 Oz.
Palmer's$13.014.2★
Palmers Cocoa Butter Natural Bronze Body Lotion for Unisex 8.5 Ounce
Palmer's$13.844.2★
Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz
Jergens$13.234.5★
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.324.5★
What buyers say about palmers natural bronze sunless tanning oil
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Perfect shimmer”
“Very moisturizing”
“Amazing color”
“Very good product as described”
“GREAT PRODUCT FOR YOUR SKIN”
“Goes on smooth”
“Great price”
“Does what it says”
“For an Inexpensive self tanner works great”
What buyers complain about
“Strong smell”
“Its definitely not as dark as I would like it”
“Left hair oily”
“Tiny for the price”
“It spilled”
“I received this item used”
“Less of a shine”
“Not very hydrating”
“Didnt work as well as expected”
“Not worth the price”
Top return reasons
Common questions
- Is palmers natural bronze sunless tanning oil profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the palmers natural bronze sunless tanning oil niche?
- 4 brands and 30 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in palmers natural bronze sunless tanning oil?
- Top complaints mined from reviews: Smell, Color, Oily/Greasy. The return rate is 0.7%.
- What does it cost to enter the palmers natural bronze sunless tanning oil niche?
- Listings span $8.32–$26.25; the average listing price is $14.63 (sweet spot $15–$100). The average incumbent carries 2,275 reviews — the moat a new listing must climb.