Palladio Under Eye Brightener

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +61.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+61.2%

Conversion, latest week

7.4%

Market size, estimated

$2.9Ma year

Peak month

July2.3× the quietest month

Top search term

luminess liquid mirage color adjusting foundation162K searches a year

Listings sell for $26.13 on average, from $5.64 to $40.85. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $26.13 that is $157K to $209K a year per listing.

Average price

$26.13inside the $15 to $100 sweet spot

Price range

$5.64–$40.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

6,000–8,000

Revenue per listing a year

$157K–$209K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #82 within Eyes. It carries 5,109 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

12.6%

Average rank

#82in Eyes

Average rating

3.84 starsAmazon United States average 4.42 stars

Average reviews

5,109per listing

Listings tracked

9

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months