Paddle Brush
MaybeAn estimated 1.4% of orders come back. But demand is soft, at -6.7% this quarter, so Paddle Brush is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $228K/yr175K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 43%top-5 click share · 20 brands · 71 sellers
Flapen Score
Paddle Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Paddle Brush is stronger. Inside it, weaker.
Market
The Paddle Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Paddle Brush 175K times last year and spent an estimated $228K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $228Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- paddle brush for blow drying61K searches a year
02 · Price
A sale here is worth $15.87.
Listings sell for $15.87 on average, from $4.21 to $39.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $15.87 that is $4K to $8K a year per listing.
- Average price
- $15.87inside the $15 to $100 sweet spot
- Price range
- $4.21–$39.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #825 within Hair Brushes. It carries 5,129 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #825in Hair Brushes
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 5,129per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Paddle Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Conair Totally Smooth Ultra Paddle Brush Wide Detangling Hair Brush with Ball-Tipped Bristles and Flexible Cushion Base Ideal for Thick Hair Color May Vary
- Price
- $4.37
- Rating
- 4.6/5
- Reviews
- 14,356
- Age
- 22y ago

Paul Mitchell Pro Tools 427 Paddle Brush For Blow-Drying + Smoothing Long or Thick Hair
- Price
- $15.35
- Rating
- 4.6/5
- Reviews
- 2,425
- Age
- 17y ago

Lily England Paddle Hair Brush for Women with All Hair Types - Professional Hairbrush for Blow Drying Detangling & Straightening - Smooth Brush with Gel Handle for Easy Grip Rose Gold-White
- Price
- $9.46
- Rating
- 4.6/5
- Reviews
- 5,004
- Age
- 9y ago

Hair Brush Professional Curved Vented Brush for Faster Blow Drying for Women Men Paddle Detangling Brush for Wet Dry Curly Thick Straight Hair
- Price
- $8.63
- Rating
- 4.6/5
- Reviews
- 13,944
- Age
- 5y ago

Revlon Straight & Smooth Soft Touch Paddle Hair Brush Set Black + Berry
- Price
- $10.68
- Rating
- 4.5/5
- Reviews
- 15,397
- Age
- 8y ago
Trending
estimated 90-day click momentum
Oval Cushion Brush with Soft Gel Handle for Effortless Detangling
- Price
- $9.95
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 4mo ago

BaBylissPRO Nano Titanium Curved Boar & Nylon Paddle Brush Fast Blow-Dry Styling Brush for Smooth Shiny Hair Ideal for All Hair Types
- Price
- $24.07
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 4mo ago

MAYVUL Styling Set-Designed Ultimate Detangling Comb and Paddle Brush Compatible with Supersonic Hair Dryer Brush for All Hair Types
- Price
- $32.94
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 1y ago

Conair Ceramic Wood Paddle Hair Brush with Nylon Bristles Cushion Design for All Hair Types Smooth & Shine Styling Off White
- Price
- $10.39
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 11y ago

BIO IONIC Bluewave Nanoionic Conditioning Brush Large
- Price
- $31.36
- Rating
- 4.6/5
- Reviews
- 1,664
- Age
- 11y ago
Newest
by launch date
Oval Cushion Brush with Soft Gel Handle for Effortless Detangling
- Price
- $9.95
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 4mo ago

BaBylissPRO Nano Titanium Curved Boar & Nylon Paddle Brush Fast Blow-Dry Styling Brush for Smooth Shiny Hair Ideal for All Hair Types
- Price
- $24.07
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 4mo ago

MAYVUL Styling Set-Designed Ultimate Detangling Comb and Paddle Brush Compatible with Supersonic Hair Dryer Brush for All Hair Types
- Price
- $32.94
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 1y ago

Wet Brush Ceramic Speed Dry Hair Brush Black - Vented Design & Soft HeatFlex Bristles for Blow-Dry Safe Styling - Ergonomic Handle for Pain-Free Detangling - Hair Accessories for All Hair Types
- Price
- $9.02
- Rating
- 4.8/5
- Reviews
- 1,436
- Age
- 1y ago

Amazon Basics Paddle Brush for Hair Gentle Detangling Wet or Dry Hair Tangle-Free with Flexible Bristles
- Price
- $6.30
- Rating
- 4.6/5
- Reviews
- 777
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
71
Est. top-5 brand share
62%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 83%
Open market
33%
- Conair35%
- Paul Mitchell9%
- Lily England7%
- REVLON7%
- Bsisme5%
- Olivia Garden5%
Demand
Paddle Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Paddle Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paddle brush for blow drying61K/yr
- conair paddle brush16K/yr
- conair gel grip hair brush15K/yr
- hair brush paddle10K/yr
- flat brush for blow drying9K/yr
- square hair brush10K/yr
- square brush9K/yr
- dyson paddle brush6K/yr
- gel handle hair brush6K/yr
- blow dry paddle brush6K/yr
Reviews and returns
What reviews say buyers love and hate about Paddle Brush
We read the reviews and the return reasons for every product selling here.
“Did not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paddle Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









