Skip to content

Paddle Brush

Maybe

An estimated 1.4% of orders come back. But demand is soft, at -6.7% this quarter, so Paddle Brush is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$228K/yr175K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
43%top-5 click share · 20 brands · 71 sellers

Flapen Score

Paddle Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Paddle Brush is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paddle Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Paddle Brush 175K times last year and spent an estimated $228K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
8.2%
Market size, estimated
$228Ka year
Peak month
December2.5× the quietest month
Top search term
paddle brush for blow drying61K searches a year

02 · Price

A sale here is worth $15.87.

Listings sell for $15.87 on average, from $4.21 to $39.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $15.87 that is $4K to $8K a year per listing.

Average price
$15.87inside the $15 to $100 sweet spot
Price range
$4.21–$39.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #825 within Hair Brushes. It carries 5,129 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#825in Hair Brushes
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
5,129per listing
Listings tracked
35

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Paddle Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

71

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

33%

  • Brand 135%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Paddle Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Paddle Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paddle brush for blow drying61K/yr
  • conair paddle brush16K/yr
  • conair gel grip hair brush15K/yr
  • hair brush paddle10K/yr
  • flat brush for blow drying9K/yr
  • square hair brush10K/yr
  • square brush9K/yr
  • dyson paddle brush6K/yr
  • gel handle hair brush6K/yr
  • blow dry paddle brush6K/yr

Reviews and returns

What reviews say buyers love and hate about Paddle Brush

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Brush Quality”
16%of negative reviews mention “Durability”
1.4%of orders come back
“Did not last”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Paddle Brush questions

Answered from the same tracked data.