paco rabanne phantom
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$88.07avg listing price — sweet spot $15–$100
Price range
Good$40.75–$142.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$339K$339K/yr · 894K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,507.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, paco rabanne phantom is a $339K/yr Amazon United States market (894K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
paco rabanne phantom market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $1.1M–$1.3M
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #2,871
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 80%
- Out of stock
- 33.1%
- Avg brand age
- 79 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
91
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
1%
- Rabanne85%
- paco rabanne5%
- NovoGlow4%
- Carolina Herrera3%
- A CENTER1%
- rabanne1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 28 weeks — +4.9% search growth over the last 90 days.Top paco rabanne phantom search terms
- paco rabanne for men379K/yr
- paco rabanne200K/yr
- rabanne79K/yr
- rabanne cologne for men46K/yr
- perfume paco rabanne para hombre51K/yr
- pacco rabanne men37K/yr
- paco20K/yr
- paco rabanne cologne for men11K/yr
- perfume paco rabanne9K/yr
- perfumes paco rabanne hombre10K/yr
Top paco rabanne phantom products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rabanne 1 Million Eau de Toilette - Long Lasting Designer Fragrance for Men with Mandarin Cinnamon & Amber - Luxury Mens Perfume Spray 3.4 oz
Rabanne$94.774.6★15,846 rev
Rabanne Phantom Parfum for Men - Aromatic Woody Amber Perfume with Lavender Vanilla & Vetiver - Long Lasting & Addictive Refillable Fragrance Spray from Paris 3.4 oz
Rabanne$95.394.8★1,093 rev
Rabanne Invictus Eau de Toilette - Long Lasting Woody Aquatic Cologne for Men with Marine Grapefruit & Guaiac Wood - Trophy Bottle French Fragrance Spray from Paris 1.7 oz
Rabanne$62.364.7★18,629 rev
Rabanne Invictus Eau de Toilette - Long Lasting Woody Aquatic Cologne for Men with Marine Grapefruit & Guaiac Wood - Trophy Bottle French Fragrance Spray from Paris 6.8 oz
Rabanne$89.384.7★18,629 rev
Rabanne 1 Million Eau de Toilette - Long Lasting Designer Fragrance for Men with Mandarin Cinnamon & Amber - Luxury Mens Perfume Spray 1.7 oz
Rabanne$63.784.6★15,846 rev
Newest
by launch date
A CENTER Mens Cologne Gift Set 4 Pack Invincible Series - 3.4 Fl Oz Each | Vanilla Bourbon Leather & Amber Floral Fragrance | Luxury Eau de Toilette
A CENTER$49.1031 rev
Rabanne Million Gold For Her Eau de Parfum - Long Lasting Refillable Designer Perfume for Women with Sparkling Rose White Flowers & Salty Mineral Musk - Luxury Fragrance 3 oz
Rabanne$115.55584 rev
Signature Scent 4-Piece Mini Fragrance Set for Men Includes Savvy/1 Billion/Verse/Valentine Collection of Woody Spicy Citrus & Aromatic Fragrance Non-Irritating Ingredient Each One in 30ml Bottle
NovoGlow$58.591,212 rev
Rabanne Million Gold Eau de Parfum Intense - Rich Woody Cologne for Men with Sandalwood Cedarwood & Cardamom - Designer Fragrance Spray 3.4 oz
rabanne$87.92358 rev
Rabanne Invictus Parfum for Men - Long Lasting Aromatic Aquatic Perfume with Lavender Sandalwood & Musk - Trophy Bottle French Fragrance Spray from Paris 3.4 oz
Rabanne$97.76430 rev
Trending
90-day click momentum
Carolina Herrera Bad Boy Eau De Toilette Spray 3.4 Oz (Men)
Carolina Herrera$88.514.7★
Rabanne 1 Million Lucky Eau de Toilette - Long Lasting Woody Aromatic Fragrance for Men with Hazelnut Plum & Cedarwood - Mens Designer Perfume Spray 3.4 oz
Rabanne$119.894.7★
BLACK XS by PACO RABANNE
BLACK XS$60.253.9★
Paco Rabanne Ultraviolet Perfume For Men - Woody Oriental Fragrance - Opens With Notes Of Mint And Spicies - Blended With Amber And Vetiver - Long Lasting Scent - Eau De Toilette Spray - 3.4 Oz
paco rabanne$40.754.4★
Rabanne 1 Million Eau de Toilette - Long Lasting Designer Fragrance for Men with Mandarin Cinnamon & Amber - Luxury Mens Perfume Spray 3.4 oz
Rabanne$94.774.6★
What buyers say about paco rabanne phantom
What buyers praise and complain about, mined from review topics.What buyers love
“Smells tropical”
“Great value”
“good variety”
“Strong and lasting”
“As advertised”
“the sizes are pretty decent for the price”
“Gift”
“Projects very well”
“This however is soft”
“easy to spray”
What buyers complain about
“Not impressed with fragrance”
“Leaks horribly”
“A bit pricey”
“Doesnt last”
“Disappointed in quality”
“Smaller bottle than I imagined”
“Misleading photos please be aware”
“Too strong would not suggest”
“Waste of money”
“There is not any freshness at any point from opening to dry down to my nose”
Common questions
- Is paco rabanne phantom profitable to sell on Amazon United States?
- The niche generates $339K/yr across 25 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the paco rabanne phantom niche?
- 7 brands and 91 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in paco rabanne phantom?
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.1%.
- What does it cost to enter the paco rabanne phantom niche?
- Listings span $40.75–$142.39; the average listing price is $88.07 (sweet spot $15–$100). The average incumbent carries 5,508 reviews — the moat a new listing must climb.