Overtone Silver
FailThe top 5 brands take 100% of clicks, so Overtone Silver is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $29K/yr41K searches / yr
- 90-day growth
- +4.0%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 6 sellers
Flapen Score
Overtone Silver against its category
The dotted line is the Beauty & Personal Care average. Past it, Overtone Silver is stronger. Inside it, weaker.
Market
The Overtone Silver market on Amazon at a glance
Shoppers on Amazon United States searched for Overtone Silver 41K times last year and spent an estimated $29K. All 3 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +4.0%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $29Ka year
- Peak month
- March2.7× the quietest month
- Top search term
- overtone silver34K searches a year
02 · Price
A sale here is worth $22.77.
Listings sell for $22.77 on average, from $13.97 to $30.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $22.77 that is $2K to $6K a year per listing.
- Average price
- $22.77inside the $15 to $100 sweet spot
- Price range
- $13.97–$30.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #17 within Hair Coloring Products. It carries 14,315 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #17in Hair Coloring Products
- Average rating
- 4.05 starsAmazon United States average 4.42 stars
- Average reviews
- 14,315per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Overtone Silver products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Overtone Semi Permanent Hair Color Conditioner Stormy Sterling 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
- Price
- $30.44
- Rating
- 4.0/5
- Reviews
- 5,489
- Age
- 3y ago

Overtone Semi Permanent Hair Color Conditioner Twilight Titanium 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
- Price
- $30.43
- Rating
- 4.0/5
- Reviews
- 5,489
- Age
- 3y ago

Overtone Semi Permanent Hair Color Conditioner Serene Silver 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
- Price
- $30.84
- Rating
- 4.0/5
- Reviews
- 5,489
- Age
- 3y ago

Overtone Daily Color Depositing Conditioner: 4.5oz Temporary Coloring Conditioner w/Shea Butter & Coconut Oil Refresh Color & Prevent Fading Vegan & Cruelty-Free Pastel Silver is Serene Silver
- Price
- $14.42
- Rating
- 4.0/5
- Reviews
- 1,068
- Age
- 1y ago

Overtone Daily Color Depositing Conditioner for Hair Stormy Sterling:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
- Price
- $14.46
- Rating
- 4.0/5
- Reviews
- 1,068
- Age
- 1y ago
Trending
estimated 90-day click momentum
Overtone Daily Color Depositing Conditioner: 4.5oz Temporary Coloring Conditioner w/Shea Butter & Coconut Oil Refresh Color & Prevent Fading Vegan & Cruelty-Free Pastel Silver is Serene Silver
- Price
- $14.42
- Rating
- 4.0/5
- Reviews
- 1,068
- Age
- 1y ago

Overtone Daily Color Depositing Conditioner for Hair Stormy Sterling:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
- Price
- $14.46
- Rating
- 4.0/5
- Reviews
- 1,068
- Age
- 1y ago

Overtone Semi Permanent Hair Color Conditioner Twilight Titanium 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
- Price
- $30.43
- Rating
- 4.0/5
- Reviews
- 5,489
- Age
- 3y ago

Overtone Semi Permanent Hair Color Conditioner Stormy Sterling 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
- Price
- $30.44
- Rating
- 4.0/5
- Reviews
- 5,489
- Age
- 3y ago

KERACOLOR Clenditioner SILVER Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz
- Price
- $20.38
- Rating
- 4.2/5
- Reviews
- 91,560
- Age
- 9y ago
Newest
by launch date
Overtone Daily Color Depositing Conditioner: 4.5oz Temporary Coloring Conditioner w/Shea Butter & Coconut Oil Refresh Color & Prevent Fading Vegan & Cruelty-Free Pastel Silver is Serene Silver
- Price
- $14.42
- Rating
- 4.0/5
- Reviews
- 1,068
- Age
- 1y ago

Overtone Daily Color Depositing Conditioner for Hair Stormy Sterling:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
- Price
- $14.46
- Rating
- 4.0/5
- Reviews
- 1,068
- Age
- 1y ago

Overtone Daily Color Depositing Conditioner for Hair Twilight Titanium:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
- Price
- $13.97
- Rating
- 4.0/5
- Reviews
- 1,068
- Age
- 1y ago

XMONDO Color Slate Grey Depositing Mask & Semi-Permanent Hair Dye Infused with Bond Booster & Hyaluronic Acid for Nourishment Revitalization & Repair Vegan Formula 8 Fl Oz
- Price
- $27.20
- Rating
- 4.2/5
- Reviews
- 3,285
- Age
- 2y ago

Overtone Semi Permanent Hair Color Conditioner Twilight Titanium 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
- Price
- $30.43
- Rating
- 4.0/5
- Reviews
- 5,489
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- oVertone91%
- KERACOLOR6%
- XMONDO3%
- Open — no brand owns it (0%)
Demand
Overtone Silver search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 2.7×
Search terms
Top Overtone Silver search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- overtone silver34K/yr
- overtone extreme silver4K/yr
- overtone pastel silver2K/yr
Reviews and returns
What reviews say buyers love and hate about Overtone Silver
We read the reviews and the return reasons for every product selling here.
“Strange color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Overtone Silver questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









