overtone silver
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.77avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$13.97–$30.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Review moat
Bad14,314.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad$29K$29K/yr · 41K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, overtone silver is a $29K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
overtone silver market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $34K–$46K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.5%
- Avg brand age
- 64 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- oVertone91%
- KERACOLOR6%
- XMONDO3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 2.7×
Top overtone silver search terms
- overtone silver34K/yr
- overtone extreme silver4K/yr
- overtone pastel silver2K/yr
Top overtone silver products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Overtone Semi Permanent Hair Color Conditioner Stormy Sterling 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$30.444.0★5,489 rev
Overtone Semi Permanent Hair Color Conditioner Twilight Titanium 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$30.434.0★5,489 rev
Overtone Semi Permanent Hair Color Conditioner Serene Silver 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$30.844.0★5,489 rev
Overtone Daily Color Depositing Conditioner: 4.5oz Temporary Coloring Conditioner w/Shea Butter & Coconut Oil Refresh Color & Prevent Fading Vegan & Cruelty-Free Pastel Silver is Serene Silver
oVertone$14.424.0★1,068 rev
Overtone Daily Color Depositing Conditioner for Hair Stormy Sterling:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$14.464.0★1,068 rev
Newest
by launch dateOvertone Daily Color Depositing Conditioner: 4.5oz Temporary Coloring Conditioner w/Shea Butter & Coconut Oil Refresh Color & Prevent Fading Vegan & Cruelty-Free Pastel Silver is Serene Silver
oVertone$14.421,068 rev
Overtone Daily Color Depositing Conditioner for Hair Stormy Sterling:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$14.461,068 rev
Overtone Daily Color Depositing Conditioner for Hair Twilight Titanium:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$13.971,068 rev
XMONDO Color Slate Grey Depositing Mask & Semi-Permanent Hair Dye Infused with Bond Booster & Hyaluronic Acid for Nourishment Revitalization & Repair Vegan Formula 8 Fl Oz
XMONDO$27.203,285 rev
Overtone Semi Permanent Hair Color Conditioner Twilight Titanium 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$30.435,489 rev
Trending
90-day click momentumOvertone Daily Color Depositing Conditioner: 4.5oz Temporary Coloring Conditioner w/Shea Butter & Coconut Oil Refresh Color & Prevent Fading Vegan & Cruelty-Free Pastel Silver is Serene Silver
oVertone$14.424.0★
Overtone Daily Color Depositing Conditioner for Hair Stormy Sterling:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$14.464.0★
Overtone Semi Permanent Hair Color Conditioner Twilight Titanium 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$30.434.0★
Overtone Semi Permanent Hair Color Conditioner Stormy Sterling 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$30.444.0★
KERACOLOR Clenditioner SILVER Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz
KERACOLOR$20.384.2★
What buyers say about overtone silver
What buyers praise and complain about, mined from review topics.What buyers love
“Great color”
“It made my hair really soft”
“Excellent product”
“Smells nice and fresh too”
“As described”
“It does a great job of coloring your grades or toning them”
“Easy to use”
“the tub is quite economical”
“Slate grey wins for removing the brass and adding shine”
“it still covered it amazingly”
What buyers complain about
“Strange color”
“I do not use heat or any colored products on my hair”
“Did not have the results as advertised”
“Waste of money”
“My hair tends to pull brass really fast”
“Bad product don't do what it promised”
“my hair was wet”
“I didnt see much color after a 10 minute application”
“The only negative I have is that the smell is somewhat off putting”
“Didn't cover as expected”
Top return reasons
Common questions
- Is overtone silver profitable to sell on Amazon United States?
- The niche generates $29K/yr across 8 tracked products. 90-day search growth is +4.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the overtone silver niche?
- 3 brands and 6 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in overtone silver?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.1%.
- When does demand for overtone silver peak?
- Demand peaks in Mar–Apr; the busiest month runs 2.7× the quietest.
- What does it cost to enter the overtone silver niche?
- Listings span $13.97–$30.84; the average listing price is $22.77 (sweet spot $15–$100). The average incumbent carries 14,315 reviews — the moat a new listing must climb.