overtone purple
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$23.63avg listing price — sweet spot $15–$100
Price range
Great$12.46–$30.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,976.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$48K$48K/yr · 34K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, overtone purple is a $48K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
overtone purple market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $47K–$59K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 22.1%
- Avg brand age
- 68 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- oVertone95%
- KERACOLOR3%
- XMONDO3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top overtone purple search terms
- overtone purple25K/yr
- overtone purple for brown hair5K/yr
- purple overtone3K/yr
- overtone pastel purple877/yr
Top overtone purple products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Overtone Semi Permanent Hair Color Conditioner Royal Plum 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$29.644.0★5,489 rev
Overtone Daily Color Depositing Conditioner - 4.5oz Temporary Coloring Conditioner with Shea Butter & Coconut Oil - Refresh Color & Prevent Fading- Vegan & Cruelty-Free Purple for Brown is Royal Plum
oVertone$12.464.0★1,068 rev
Overtone Semi Permanent Hair Color Conditioner Vivid Violet 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$30.533.4★107 rev
Overtone Semi Permanent Hair Color Conditioner Vibrant Purple 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$28.244.0★5,489 rev
Overtone Daily Color Depositing Conditioner for Hair Vibrant Purple:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 8oz.
oVertone$15.353.6★108 rev
Newest
by launch date
Overtone Daily Color Depositing Conditioner for Hair Vivid Violet:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$14.101,068 rev
Overtone Daily Color Depositing Conditioner for Hair Lilac Lotus:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$14.901,068 rev
Overtone Daily Color Depositing Conditioner - 4.5oz Temporary Coloring Conditioner with Shea Butter & Coconut Oil - Refresh Color & Prevent Fading- Vegan & Cruelty-Free Purple for Brown is Royal Plum
oVertone$12.461,068 rev
Overtone Semi Permanent Hair Color Conditioner Royal Plum 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$29.645,489 rev
Overtone Semi Permanent Hair Color Conditioner Vivid Violet 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$30.53107 rev
Trending
90-day click momentumOvertone Semi Permanent Hair Color Conditioner Vibrant Purple 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$28.244.0★
Overtone Semi Permanent Hair Color Conditioner Lilac Lotus 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$30.223.4★
Overtone Daily Color Depositing Conditioner for Hair Lilac Lotus:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$14.904.0★
Overtone Semi Permanent Hair Color Conditioner Smoky Lavender 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$30.543.4★
Overtone Daily Color Depositing Conditioner for Hair Vivid Violet:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$14.104.0★
What buyers say about overtone purple
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colors”
“no nasty smell”
“keeps my hair soft”
“Great hair color”
“Excellent product”
“Easy to use”
“fades nicely without looking patchy”
“Easy application”
“Huge Improvements”
“Does what it says with no damage”
What buyers complain about
“Color not as expected”
“Most reviews said the purple color did not dye their hair”
“Did not work”
“Waste of money”
“His hair is still damp”
“a lot of money for such poor quality control so buyer beware”
“This time, the formula somehow felt thicker”
“gray stain”
“Smells like hair dye”
“It didn't change my hair color at all”
Top return reasons
Common questions
- Is overtone purple profitable to sell on Amazon United States?
- The niche generates $48K/yr across 12 tracked products. 90-day search growth is +34.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the overtone purple niche?
- 3 brands and 7 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in overtone purple?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.8%.
- When does demand for overtone purple peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the overtone purple niche?
- Listings span $12.46–$30.54; the average listing price is $23.63 (sweet spot $15–$100). The average incumbent carries 9,976 reviews — the moat a new listing must climb.