overtone ginger
Worth a lookShows a sweet-spot price point ($21.60 avg), but a small market ($65K/yr) keeps it on the watch list.
Avg price
Great$21.60avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$7.98–$35.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Review moat
Bad13,751.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 60K searches
According to Flapen's Amazon United States niche tracking, overtone ginger is a $65K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb–Mar–May. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
overtone ginger market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $65K–$86K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.8%
- Avg brand age
- 76 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
17
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
14%
- KERACOLOR34%
- oVertone26%
- dpHUE7%
- Kristin Ess7%
- glaze6%
- Wella Professionals5%
- Open — no brand owns it (4 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar, May · busiest ÷ quietest = 5.1×
Top overtone ginger search terms
- copper hair gloss34K/yr
- keracolor copper7K/yr
- overtone copper8K/yr
- overtone ginger7K/yr
- keracolor clenditioner copper3K/yr
- care color1K/yr
Top overtone ginger products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Keracolor Clenditioner COPPER Hair Dye - Semi Permanent Hair Color Depositing Conditioner 12 Fl. Oz.
KERACOLOR$20.104.2★91,560 rev
Overtone Semi Permanent Hair Color Conditioner Ginger Glow 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$30.154.0★5,489 rev
Overtone Daily Color Depositing Conditioner for Hair Golden Copper:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$13.714.0★1,068 rev
dpHUE Gloss+ Copper - Boosts Fading & Faded Hair Color - 8-12 Applications per Bottle - Lasts Up to 8 Washes
dpHUE$35.743.9★5,498 rev
Kristin Ess Hair Copper + Auburn Hair Gloss Semi Permanent Hair Dye - Copper Penny - Shine Boosting Red Auburn + Strawberry Blonde Color - Deep Conditioning Brightening Treatment for Women - Vegan
Kristin Ess$13.124.3★1,649 rev
Newest
by launch date
Keracolor High Shine Tinted Hair Gloss In-Shower Hair Glaze Sheer Color-Enhancing Glossing Treatment Copper 8 Fl Oz
KERACOLOR$24.5689 rev
Overtone Daily Color Depositing Conditioner for Hair Golden Copper:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$13.711,068 rev
Overtone Daily Color Depositing Conditioner for Hair Ginger Glow:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$12.591,068 rev
XMONDO Color Copper Color Depositing Mask & Semi-Permanent Hair Dye Super Gloss Infused with Bond Boosters for Nourishment Revitalize & Repair Vegan Formula 8 Fl Oz
XMONDO$29.711,812 rev
Overtone Semi Permanent Hair Color Conditioner Golden Copper 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$29.385,489 rev
Trending
90-day click momentumKeracolor High Shine Tinted Hair Gloss In-Shower Hair Glaze Sheer Color-Enhancing Glossing Treatment Copper 8 Fl Oz
KERACOLOR$24.564.1★
Glaze Color Conditioning Gloss - Tinted Moisturizer for Brown or Red Hair Boosts Color and Shine Repairs Damage - Auburn Spice 6.4 oz
glaze$17.094.0★
Good Dye Young Color Depositing Mask DYEposit Color Depositing Conditioner Toning Treatment Tone & Enhance Color-Treated Hair - Semi Permanent Hair Dye Vegan and Cruelty-Free (Copper) 4 fl oz
Good Dye Young$11.614.1★
Overtone Daily Color Depositing Conditioner for Hair Golden Copper:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$13.714.0★
Maria Nila Color Refresh Bright Copper 10.1 Fl Oz Copper Hair Mask Semi-Permanent Pigments 100% Vegan & Sulfate/Paraben free
Maria Nila$32.234.4★
What buyers say about overtone ginger
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“My hair felt incredibly soft”
“Pretty hair color”
“No chemical smell at all”
“It leaves everything colored evenly”
“The quality of the product is so affordable”
“Easy to use”
“Works as Advertised”
“The product comes in a generous 8 oz bottle with a precise applicator tip”
“nice shine boost”
What buyers complain about
“Didn't seem to color my hair”
“Didn't seem to color my hair”
“It ruined my hair”
“didn't work for me”
“WISH IT WOULD LAST LONGER”
“the color had faded a little”
“A bit pricy”
“It made my hair very dry and brittle”
“Very messy”
“Garbage”
Top return reasons
Common questions
- Is overtone ginger profitable to sell on Amazon United States?
- The niche generates $65K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the overtone ginger niche?
- 10 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in overtone ginger?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Hair Related. The return rate is 1.3%.
- When does demand for overtone ginger peak?
- Demand peaks in Jan–Feb–Mar–May; the busiest month runs 5.1× the quietest.
- What does it cost to enter the overtone ginger niche?
- Listings span $7.98–$35.74; the average listing price is $21.60 (sweet spot $15–$100). The average incumbent carries 13,752 reviews — the moat a new listing must climb.