Overtone Ginger

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

5.1%

Market size, estimated

$65Ka year

Peak month

May5.1× the quietest month

Top search term

copper hair gloss34K searches a year

Listings sell for $21.60 on average, from $7.98 to $35.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.60 that is $2K to $5K a year per listing.

Average price

$21.60inside the $15 to $100 sweet spot

Price range

$7.98–$35.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #98 within Hair Coloring Products. It carries 13,752 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#98in Hair Coloring Products

Average rating

4.09 starsAmazon United States average 4.42 stars

Average reviews

13,752per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

76 months