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Overnight Sheet Mask

Maybe

Search demand grew +209.2% this quarter. But the top 5 products take 100% of clicks, so Overnight Sheet Mask is a Maybe.

Filters Trending
Flapen Score
63
63 / 100
Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$1.8M/yr1.0M searches / yr
90-day growth
+209.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 160 sellers

Flapen Score

Overnight Sheet Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Overnight Sheet Mask is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Overnight Sheet Mask market on Amazon at a glance

Overnight Sheet Mask is a $1.8M a year market on Amazon United States, with 1.0M searches a year. The top 5 brands take 100% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 1.0M times a year and 6.6% buy. Search demand moved +209.2% in 90 days, so the market is growing into its $1.8M a year.

Search volume
1.0M
Search growth, 90 days
+209.2%
Conversion
6.6%
Market size
$1.8M

02 · Money

The money is there.

Shoppers bought 80K to 100K units at $25.71 on average, 20,000 to 25,000 per product. Units times price is $2.1M to $2.6M a year.

Units sold
80K–100K
Units per product
20,000–25,000
Average price
$25.71
Units × price
$2.1M–$2.6M

03 · Shelf

Brands here are young.

The average listing ranks #108. 100% of listings ship Prime. 100% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 32 months.

Average BSR
#108
Prime
100%
Sponsored
100%
Out of stock
0.0%
Average brand age
32 months

Products

Top Overnight Sheet Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$175K$351K$526K$702K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

160

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Quasi78%
  • BIODANCE13%
  • MIXAROLA9%
  • Open — no brand owns it (0%)

Demand

Overnight Sheet Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Overnight Sheet Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quasi bio collagen face mask413K/yr
  • quasi138K/yr
  • quasi collagen mask69K/yr
  • quasi bio collagen face mask overnight227K/yr
  • quasi collagen glow up mask21K/yr
  • quasi face mask43K/yr
  • quasi mask21K/yr
  • collagen glow up mask10K/yr
  • collagen glow up mask 2.07K/yr
  • quadi bio collagen face mask9K/yr

Reviews and returns

What reviews say buyers love and hate about Overnight Sheet Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies9%−0.08

Severe allergic reaction

Allergic reaction

Rash on skin

Durability9%−0.09

breaks apart

Breaks easily

Falls apart

Value For Money8%−0.02

Expensive

Price high

Very pricey

Ease Of Use6%−0.02

Difficult to put on

Difficult to use

Not easy to apply

Quality-Overall5%+0.22

Not quality

Low quality, breaks apart, doesnt stay in place

Garbage Product

Love

Moist/Dry19%+1.37

Super hydrating

Great moisturizer

Great moisturizing

Suitability Combination Skin13%+0.98

It works well for my sensitive skin

Good for my sensitive skin

Nice for your skin

Soft Feel13%

Feels really good

Soft skin

Makes my skin so soft

Quality-Overall9%+0.22

Nice product with great results

These masks are good quality

Excellent product

Suitability Dry Skin7%+0.37

It definitely works extremely well for dry skin

Works for dry skin

Good for dry skin

Return

0.7% Return rate 23% Fixable by listing

Value For Money18%▄▅▅▅▄█

Expensive

Price high

Very pricey

Functionality-Overall14%█▇▇█▇▆

doesn't show any results

Did not work

Just show no results

Advertised Vs Actual Product12%██▇▇██
Moist/Dry5%█▆▆▅▆▆

its not moisturizing my face

Dry

I didn't find it particularly hydrating

Size-Overall5%▇█▅▆█▅

FAQ

Common Overnight Sheet Mask questions

Answered from the same tracked data.