overnight hair mask
Skip itSoft demand (-4.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$34.44avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.78–$146.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$124K$124K/yr · 170K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,793.12avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, overnight hair mask is a $124K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
overnight hair mask market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $138K–$172K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #682
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 65%
- Out of stock
- 37.5%
- Avg brand age
- 56 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
87
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
10%
- FoxyBae73%
- KÉRASTASE5%
- Amika4%
- Wella Professionals3%
- L'Oreal Paris3%
- Joico2%
- Open — no brand owns it (8 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top overnight hair mask search terms
- foxybae101K/yr
- overnight hair treatment31K/yr
- foxy bae23K/yr
- foxybae leave in conditioner7K/yr
- foxy bae leave in conditioner3K/yr
- foxybae hair3K/yr
- foxybae hair products2K/yr
Top overnight hair mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FoxyBae Heat Protectant Spray - Thermal Hair Styling Mist for Curling Iron & Blow Dryer - Prevents Frizz Damage & Breakage 8oz
FoxyBae$13.854.5★1,907 rev
![FoxyBae Sleek & Slay 1.75 Wide Plate Ceramic Flat Iron - Blush - Hair Straightener - Portable Professional Hot Tools - Healthy Hair Guaranteed - Dual Voltage - [146W]](https://m.media-amazon.com/images/I/21NLeNz5BIL.jpg)
FoxyBae Sleek & Slay 1.75 Wide Plate Ceramic Flat Iron - Blush - Hair Straightener - Portable Professional Hot Tools - Healthy Hair Guaranteed - Dual Voltage - [146W]
FoxyBae$38.234.5★120 rev
FoxyBae Super Styler Pro Interchangeable Hair Styler Wand Curling Iron Set - w/Drying Cylinder Ceramic Blowout & Round Brushes 2 Auto-Wrap Curlers - Frizz-Free Smooth Hair (Blush)
FoxyBae$146.014.3★35 rev
FoxyBae Volumizing Dry Shampoo Spray for Women - With Biotin for Hair Growth - For Dark Brunette & Blonde Hair - Refreshing & Non-Toxic
FoxyBae$12.554.2★2,190 rev
FoxyBae Hair Spray for Women - Volumizing Styling Hairspray - Flexible Frizz Control Thickening - Strong Hold - 8 Fl Oz
FoxyBae$13.544.6★114 rev
Newest
by launch date
FoxyBae Dry Texture Spray for Hair - for Men & Women - Texturizing Volumizing - Adds Volume to Fine Hair for Lasting Thickness - with Biotin - Non-Sticky Natural Matte Finish - 7 Fl Oz
FoxyBae$14.9150 rev
amika dream routine overnight hydrating hair mask | no rinse leave-in treatment for dry hair ultra-hydrating with hyaluronic acid for long-lasting moisture
Amika$32.36346 rev
Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine With Plant-Based Proteins 1.01 Fl Oz Travel Size
KÉRASTASE$30.999,434 rev
Wella Professionals ULTIMATE REPAIR Night Hair Serum | Protection Against Night Stressors for All Hair Types | 1 Fl Oz - Packaging May Vary
Wella Professionals$20.88569 rev
Redken Acidic Bonding Concentrate 24/7 Night & Day Serum For Damaged Hair - Nourishes & Restores Overnight Hair Repair & Protection Lightweight & Anti-Frizz
Redken$42.641,444 rev
Trending
90-day click momentum
FoxyBae Volumizing Hair Spray - Big Tease Texture Spray for Hair Volume Hold & Anti-Frizz - Cruelty-Free Hairspray For Women- Free of Sulfates & Biotin-Infused - For All Hair Types (5 Fl. OZ)
FoxyBae$13.014.6★
FoxyBae Sleek & Slay 1.75 Wide Plate Ceramic Flat Iron - Blush - Hair Straightener - Portable Professional Hot Tools - Healthy Hair Guaranteed - Dual Voltage - [146W]
FoxyBae$38.234.5★
![FoxyBae Flat Iron Hair Straightener - TRS Sleek 1.75 Wide Plate Titanium Flat-Iron - Dual Voltage Portable Professional Hair Straightener - Hot Tools - Locks Moisture & Shine [Black Rose-Gold]](https://m.media-amazon.com/images/I/21-VUkk0UvL.jpg)
FoxyBae Flat Iron Hair Straightener - TRS Sleek 1.75 Wide Plate Titanium Flat-Iron - Dual Voltage Portable Professional Hair Straightener - Hot Tools - Locks Moisture & Shine [Black Rose-Gold]
FoxyBae$46.434.5★
AMOS PROFESSIONAL True Repair Hair Night Cream 6.0 fl oz K-Beauty Overnight Hair Primer & Leave-In Conditioner Hydrating Deep Conditioning for Dry & Damaged Hair
AMOS PROFESSIONAL$23.644.3★
FoxyBae Dry Texture Spray for Hair - for Men & Women - Texturizing Volumizing - Adds Volume to Fine Hair for Lasting Thickness - with Biotin - Non-Sticky Natural Matte Finish - 7 Fl Oz
FoxyBae$14.914.3★
What buyers say about overnight hair mask
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Leaves hair soft”
“Excellent Product”
“they are affordable”
“it is hydrating”
“It helps your hair grow”
“Easy and fast to straighten hair”
“Helps detangle my naturally curly hair with no problem”
“It leaves my hair feeling soft and luxurious, after blowouts and flat ironing”
“Easy to brush”
What buyers complain about
“Too expensive”
“Bad smell”
“If anything it made my hair tangled more than it has”
“Not hydrating”
“Very greasy”
“Not effective”
“Does not work on My hair”
“do not like leave hair very sticky”
“Impossible to open”
“Used product”
Top return reasons
Common questions
- Is overnight hair mask profitable to sell on Amazon United States?
- The niche generates $124K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the overnight hair mask niche?
- 14 brands and 87 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in overnight hair mask?
- Top complaints mined from reviews: Value For Money, Smell, Hair Related. The return rate is 0.8%.
- When does demand for overnight hair mask peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the overnight hair mask niche?
- Listings span $7.78–$146.01; the average listing price is $34.44 (sweet spot $15–$100). The average incumbent carries 3,793 reviews — the moat a new listing must climb.