Overnight Hair Mask

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

2.1%

Market size, estimated

$124Ka year

Peak month

December2.0× the quietest month

Top search term

foxybae101K searches a year

Listings sell for $34.44 on average, from $7.78 to $146.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $34.44 that is $0 to $3K a year per listing.

Average price

$34.44inside the $15 to $100 sweet spot

Price range

$7.78–$146.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

0.8%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 37.5% of listings are out of stock. The average listing ranks #682 within Irons. It carries 3,793 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

91%

Out of stock, average day

37.5%

Average rank

#682in Irons

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

3,793per listing

Listings tracked

34

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months