Is overnight face mask profitable to sell on Amazon United States?

The niche generates $369K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (48/100).

How competitive is the overnight face mask niche?

14 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in overnight face mask?

Top complaints mined from reviews: Allergies, Moist/Dry, Durability. The return rate is 0.8%.

When does demand for overnight face mask peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the overnight face mask niche?

Listings span $5.97–$29.13; the average listing price is $14.86 (sweet spot $15–$100). The average incumbent carries 5,314 reviews — the moat a new listing must climb.

overnight face mask

Skip it

Soft demand (-15.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Good$14.86

avg listing price — sweet spot $15–$100

Price range

Good$5.97–$29.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$369K

$369K/yr · 635K searches

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,313.81

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, overnight face mask is a $369K/yr Amazon United States market (635K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

overnight face mask market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: $372K–$446K; units × avg price
Conversion rate: 3.9%
Avg BSR: #77
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

14%

BIODANCE33%
medicube33%
COSRX9%
e.l.f.4%
APRILSKIN4%
LANEIGE3%
Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top overnight face mask search terms

overnight face mask265K/yr -25.2%3.3% conv.
overnight mask112K/yr -9.6%3.5% conv.
overnight masks for face40K/yr +0.6%3.6% conv.
face mask overnight26K/yr +6.4%3.0% conv.
night face mask22K/yr -8.9%1.9% conv.
korean overnight face mask22K/yr -9.9%3.8% conv.
over night face masks21K/yr -18.4%2.8% conv.
overnight face masks14K/yr +4.7%3.3% conv.
overnight masks for face korean13K/yr +7.0%4.5% conv.
overnight hydrating face mask11K/yr -15.1%2.9% conv.

All search terms

Top overnight face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE$16.124.5★42,854 rev

medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz

medicube$16.364.5★22,152 rev

COSRX Ultimate Nourishing Rice Overnight Spa Mask 60ml / 2.02 fl.oz | Rice Extract 68% and Niacinamide 2% Korean Skin Care Animal Testing Free

COSRX$14.344.5★9,813 rev

medicube Jelly Gel Mask with Salmon DNA PDRN Pink Collagen | Overnight Face Mask for Glass Glow Skin | Elasticity Hydrating Firming and Moisturizing | Korean Skincare 28g x 4ea

medicube$16.074.6★11,144 rev

medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz

medicube$17.004.5★1,714 rev

Newest

by launch date

Clinical Resolution PDRN Collagen Night Wrapping Mask All-In-One Nourish Revitalize Radiance for Youthful Glowing Skin Overnight Peel Off Face Mask Korean Skin Care Lab 3.38 fl.oz 100ml

Clinical Resolution$16.50108 rev

5mo ago

TEAWOO Bio-Collagen Facial Mask 8 EA Hydrating & Soothing Hydrogel Face Mask Overnight Collagen Face Mask for Glass Skin & Elasticity Korean Skin Care

TEAWOO$7.3876 rev

5mo ago

medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz

medicube$17.001,714 rev

8mo ago

COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz

COSRX$13.601,413 rev

8mo ago

LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care

LANEIGE$29.13644 rev

10mo ago

What buyers say about overnight face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“Drys fast”

Suitability Combination Skin13%

“Good for the skin”

Soft Feel13%

“Makes my skin so soft”

Quality-Overall9%

“Great quality the prices is affordable —I recommend this product”

Brightness/Shine/Glow7%

“Skin Glowing”

Suitability Dry Skin7%

“Helps dry skin”

Value For Money4%

“Great deal”

Ease Of Use3%

“Ease of use”

Ease Of Application2%

“Easy to apply”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Allergies12%

“Skin irritation”

Moist/Dry6%

“doesnt moisturize”

Durability6%

“breaks apart”

Value For Money5%

“Expensive”

Ease Of Use5%

“Difficult to put on”

Skin Health4%

“Burned my skin”

Adhesion/Stickiness4%

“wouldnt stick”

Quality-Overall3%

“No more quality control & doesn't work”

Size-Overall3%

“Way too big”

Functionality-Overall3%

“No results”

Top return reasons

Functionality-Overall17%

Value For Money12%

Advertised Vs Actual Product12%

Moist/Dry6%

Adhesion/Stickiness4%

Skin Health4%

Size-Overall4%

Defective Material/Parts3%

Smell3%

Product Condition3%

Common questions

Is overnight face mask profitable to sell on Amazon United States?: The niche generates $369K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (48/100).
How competitive is the overnight face mask niche?: 14 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in overnight face mask?: Top complaints mined from reviews: Allergies, Moist/Dry, Durability. The return rate is 0.8%.
When does demand for overnight face mask peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the overnight face mask niche?: Listings span $5.97–$29.13; the average listing price is $14.86 (sweet spot $15–$100). The average incumbent carries 5,314 reviews — the moat a new listing must climb.