Overnight Blowout

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $911K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-26.5%

Conversion, latest week

4.6%

Market size, estimated

$911Ka year

Peak month

December2.0× the quietest month

Top search term

overnight blowout rods486K searches a year

Listings sell for $16.39 on average, from $8.82 to $42.81. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $16.39 that is $41K to $49K a year per listing.

Average price

$16.39inside the $15 to $100 sweet spot

Price range

$8.82–$42.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

$41K–$49K

Returns

4.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #90 within Hair Rollers. It carries 3,486 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

91%

Out of stock, average day

8.1%

Average rank

#90in Hair Rollers

Average rating

4.03 starsAmazon United States average 4.42 stars

Average reviews

3,486per listing

Listings tracked

23

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months