Ovaro 5 in 1 Airflow Curler

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

36K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

1.6%

Market size, estimated

$38Ka year

Peak month

December2.6× the quietest month

Top search term

hair dryer 5 in 17K searches a year

Listings sell for $67.68 on average, from $11.19 to $214.56. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $67.68 that is $0 to $7K a year per listing.

Average price

$67.68inside the $15 to $100 sweet spot

Price range

$11.19–$214.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

5.0%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #131 within Hot-Air Brushes. It carries 3,252 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

22.0%

Average rank

#131in Hot-Air Brushes

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

3,252per listing

Listings tracked

47

26 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

19Amazon's first-year sales bar

Average brand age

26 months