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Oval Curling Wand

Fail

Buyers convert on only 0.1% of searches, so Oval Curling Wand is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$12K/yr161K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
42%top-5 click share · 16 brands · 28 sellers

Flapen Score

Oval Curling Wand against its category

The dotted line is the Beauty & Personal Care average. Past it, Oval Curling Wand is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oval Curling Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Oval Curling Wand 161K times last year and spent an estimated $12K. The top 5 brands take 85% of clicks. Demand peaks in Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
0.1%
Market size, estimated
$12Ka year
Peak month
October1.7× the quietest month
Top search term
inh136K searches a year

02 · Price

A sale here is worth $49.20.

Listings sell for $49.20 on average, from $9.30 to $225.83. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $49.20 that is $0 to $5K a year per listing.

Average price
$49.20inside the $15 to $100 sweet spot
Price range
$9.30–$225.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
8.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #868 within Irons. It carries 2,047 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
18.1%
Average rank
#868in Irons
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
2,047per listing
Listings tracked
39

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Oval Curling Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

28

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

12%

  • Brand 161%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (10 brands, 12%)

Demand

Oval Curling Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Oval Curling Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inh136K/yr
  • inh hair9K/yr
  • oval curling wand6K/yr
  • oval curling iron5K/yr
  • insert name here1K/yr
  • insert name here hair2K/yr
  • oval wand curling iron306/yr
  • oval hair wand623/yr
  • oval shaped curling wand155/yr

Reviews and returns

What reviews say buyers love and hate about Oval Curling Wand

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Suitability Curly Hair”
29%of negative reviews mention “Durability”
8.3%of orders come back
“Broke Quickly”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Oval Curling Wand questions

Answered from the same tracked data.