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Out the Door Fast Drying Top Coat

Fail

The top 5 brands take 100% of clicks, so Out the Door Fast Drying Top Coat is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$221K/yr106K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
92%top-5 click share · 4 brands · 37 sellers

Flapen Score

Out the Door Fast Drying Top Coat against its category

The dotted line is the Beauty & Personal Care average. Past it, Out the Door Fast Drying Top Coat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Out the Door Fast Drying Top Coat market on Amazon at a glance

Shoppers on Amazon United States searched for Out the Door Fast Drying Top Coat 106K times last year and spent an estimated $221K. All 4 brands take every click. Demand peaks in Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
15.7%
Market size, estimated
$221Ka year
Peak month
September2.6× the quietest month
Top search term
out the door fast drying top coat42K searches a year

02 · Price

A sale here is worth $13.26.

Listings sell for $13.26 on average, from $7.71 to $16.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $13.26 that is $13K to $17K a year per listing.

Average price
$13.26under the $15 to $100 sweet spot
Price range
$7.71–$16.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$17K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #268 within Base & Top Coats. It carries 1,151 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#268in Base & Top Coats
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,151per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Out the Door Fast Drying Top Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 216%
  • Brand 34%
  • Brand 44%

Demand

Out the Door Fast Drying Top Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.6×

Search terms

Top Out the Door Fast Drying Top Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • out the door fast drying top coat42K/yr
  • out the door top coat28K/yr
  • inm26K/yr
  • out the door6K/yr
  • out the door top coat nail polish3K/yr
  • out the door nail polish quick dry2K/yr

Reviews and returns

What reviews say buyers love and hate about Out the Door Fast Drying Top Coat

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Moist/Dry”
20%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“dry up”
A buyer, on “Moist/Dry”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Out the Door Fast Drying Top Coat questions

Answered from the same tracked data.