ourlyard
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Good$14.89avg listing price — sweet spot $15–$100
Price range
Good$13.21–$17.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,320.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
Market size
Bad$2K$2K/yr · 7K searches
According to Flapen's Amazon United States niche tracking, ourlyard is a $2K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Aug–Sep–Oct. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
ourlyard market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $1K–$4K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #1,228
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 100%
- Out of stock
- 19.8%
- Avg brand age
- 30 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
8
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
6%
- MYSQIHO44%
- iekufes14%
- Ylahdent12%
- TIMLIFE9%
- KLIFE7%
- Simlu7%
- Open — no brand owns it (1 brand, 6%)
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — +1.5% search growth over the last 90 days.Peak months: May, Aug, Sep, Oct · busiest ÷ quietest = 11.0×
Top ourlyard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2Pcs Joint Gel Purple Gel Care Massage Cream Joint Activities Throughout The Body Care Knees Lumbar Neck Hands and Feet
MYSQIHO$14.933.5★133 rev
iekufes Joint Purple Gel Soothing Massage Cream Full-Body Joint Support for Knees Lumbar Neck Hands & Feet(2PCS)
iekufes$14.453.7★216 rev
2 PCS Soothing Relief Massage Gel Joint Gel Purple Gel Cooling Soothing Knees Lumbar Neck Back Shoulders Hands and Feet Body Ceams
Ylahdent$14.413.6★11 rev
TIMLIFE 2PCS Joint Purple Gel Purple Relief Soothing Massage Cream Joint Activities Throughout The Body Soothes Knees Lumbar Neck Hands and Feet
TIMLIFE$14.493.6★109 rev
2 PCS Joint Gel Purple Gel Purple Relief Soothing Massage Cream Joint Activities Throughout The Body Effective Soothes for Knees Hands Lumbar Neck and Shoulders
KLIFE$13.213.3★52 rev
Newest
by launch date2 PCS Soothing Relief Massage Gel Joint Gel Purple Gel Cooling Soothing Knees Lumbar Neck Back Shoulders Hands and Feet Body Ceams
Ylahdent$14.4111 rev
Magnesium Skin Repair Cream 2025 New Skin Treatment Cream Effectively improves skin texture and reduces blemishes (1PC)
ATTDX$14.9910 rev
iekufes Joint Purple Gel Soothing Massage Cream Full-Body Joint Support for Knees Lumbar Neck Hands & Feet(2PCS)
iekufes$14.45216 rev
2Pcs Joint Gel Purple Gel Care Massage Cream Joint Activities Throughout The Body Care Knees Lumbar Neck Hands and Feet
MYSQIHO$14.93133 rev
TIMLIFE 2PCS Joint Purple Gel Purple Relief Soothing Massage Cream Joint Activities Throughout The Body Soothes Knees Lumbar Neck Hands and Feet
TIMLIFE$14.49109 rev
Trending
90-day click momentum
Olive Green Skirts for Women - Reg & Plus Size Knee Length Flowy Aline Skirts (Size Medium)
Simlu$17.774.2★
2 PCS Soothing Relief Massage Gel Joint Gel Purple Gel Cooling Soothing Knees Lumbar Neck Back Shoulders Hands and Feet Body Ceams
Ylahdent$14.413.6★
2 PCS Joint Gel Purple Gel Purple Relief Soothing Massage Cream Joint Activities Throughout The Body Effective Soothes for Knees Hands Lumbar Neck and Shoulders
KLIFE$13.213.3★
Magnesium Skin Repair Cream 2025 New Skin Treatment Cream Effectively improves skin texture and reduces blemishes (1PC)
ATTDX$14.993.8★
iekufes Joint Purple Gel Soothing Massage Cream Full-Body Joint Support for Knees Lumbar Neck Hands & Feet(2PCS)
iekufes$14.453.7★
What buyers say about ourlyard
What buyers praise and complain about, mined from review topics.What buyers love
“I like it better than the smelly tiger bam”
“Works great”
“Great price”
“Works amazing on pain relief”
“Product is ok”
“Easy to put on”
What buyers complain about
“Didnt work”
“very poor quality product”
“Waste of money”
“Gave me heart palpitations”
“doesnt relieve any pain or discomfort”
“Can cause severe reactions”
“And leaves a sticky residue after applying”
Top return reasons
Common questions
- Is ourlyard profitable to sell on Amazon United States?
- The niche generates $2K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the ourlyard niche?
- 7 brands and 8 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in ourlyard?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Value For Money. The return rate is 1.0%.
- When does demand for ourlyard peak?
- Demand peaks in May–Aug–Sep–Oct; the busiest month runs 11.0× the quietest.
- What does it cost to enter the ourlyard niche?
- Listings span $13.21–$17.77; the average listing price is $14.89 (sweet spot $15–$100). The average incumbent carries 1,320 reviews — the moat a new listing must climb.