Ouidad Shampoo

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months

59K

Growth, 90 days vs prior 90

+6.4%

Conversion, latest week

7.5%

Market size, estimated

$146Ka year

Peak month

April2.3× the quietest month

Top search term

rizos curls shampoo and conditioner22K searches a year

Listings sell for $33.13 on average, from $18.80 to $77.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $33.13 that is $8K to $17K a year per listing.

Average price

$33.13inside the $15 to $100 sweet spot

Price range

$18.80–$77.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$8K–$17K

Returns

0.8%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #1,084 within Shampoo & Conditioner Sets. It carries 695 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

90%

Out of stock, average day

14.0%

Average rank

#1,084in Shampoo & Conditioner Sets

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

695per listing

Listings tracked

10

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months