Oud Wood

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.0M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-14.4%

Conversion, latest week

1.6%

Market size, estimated

$4.0Ma year

Top search term

tom ford cologne for men691K searches a year

Listings sell for $97.82 on average, from $8.34 to $380.56. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $97.82 that is $49K to $73K a year per listing.

Average price

$97.82inside the $15 to $100 sweet spot

Price range

$8.34–$380.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$49K–$73K

Returns

1.1%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #937 within Men's. It carries 1,169 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

88%

Out of stock, average day

1.0%

Average rank

#937in Men's

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,169per listing

Listings tracked

48

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

59 months