Oud

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

2.7%

Market size, estimated

$2.3Ma year

Peak month

December3.9× the quietest month

Top search term

al haramain340K searches a year

Listings sell for $38.05 on average, from $19.91 to $56.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $38.05 that is $152K to $190K a year per listing.

Average price

$38.05inside the $15 to $100 sweet spot

Price range

$19.91–$56.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$152K–$190K

Returns

0.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Men's. It carries 4,651 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#194in Men's

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

4,651per listing

Listings tracked

20

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

55 months