Is oud profitable to sell on Amazon United States?

The niche generates $2.3M/yr across 20 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the oud niche?

4 brands and 116 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oud?

Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.0%.

When does demand for oud peak?

Demand peaks in Sep–Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the oud niche?

Listings span $19.91–$56.70; the average listing price is $38.05 (sweet spot $15–$100). The average incumbent carries 4,651 reviews — the moat a new listing must climb.

oud

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.3M

$2.3M/yr · 2.2M searches

Avg price

Incredible$38.05

avg listing price — sweet spot $15–$100

Price range

Incredible$19.91–$56.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,651.1

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oud is a $2.3M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

oud market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: $2.3M–$3.0M; units × avg price
Conversion rate: 2.7%
Avg BSR: #194
Page quality: 0%
Prime: 95%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

116

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Al Haramain80%
Lattafa16%
Bella Vita Luxury2%
MOOMARTO2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top oud search terms

al haramain340K/yr -0.7%1.6% conv.
al haramain amber oud gold edition219K/yr -9.3%4.0% conv.
amber oud gold edition220K/yr -18.3%3.8% conv.
haramain amber oud245K/yr -21.0%2.4% conv.
oud perfume for men178K/yr -9.8%0.8% conv.
oud160K/yr -12.9%0.5% conv.
haramain amber oud gold edition101K/yr -1.6%4.0% conv.
oud perfume for women130K/yr -14.8%0.9% conv.
amber oud128K/yr -3.7%2.1% conv.
al haramain amber oud99K/yr -6.4%2.1% conv.

All search terms

Top oud products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Al Haramain Amber Oud Gold Edition - Arabian Perfume for Women and Men Unisex - Long Lasting Amber - 2 oz

Al Haramain$35.724.6★14,434 rev

Al Haramain Amber Oud Gold Edition Eau De Parfum Spray 60ml + ATOMIZER Unisex Perfume Arabian Perfumes for Women & Men Long-Lasting Sweet Fragrance Arabic Cologne Men & Womens Gift (2 oz.)

Al Haramain$39.594.6★2,047 rev

Al Haramain Amber Oud - Aqua Dubai - Cologne for Men and Women - Bergamot Amber Musk Fragrances - Long Lasting Perfume for Men and Women - 2.5 oz

Al Haramain$46.004.5★1,446 rev

Lattafa Perfumes Badee Al Oud Oud for Glory for Unisex Eau de Parfum Spray 3.4 Ounce

Lattafa$23.124.4★15,407 rev

Al Haramain Amber Oud Gold Edition Arabian Perfume for Women and Men Unisex Long Lasting Amber 60ml (2.0 oz)

Al Haramain$39.614.0★96 rev

Newest

by launch date

MOOMARTO Perfumes Arabes Amber Oud Gold Edition Unisex Eau De Parfum Spray 3.4 Ounce 100ml

MOOMARTO$35.7410 rev

6mo ago

Al Haramain Amber Oud Gold Edition Arabian Perfume for Women and Men Unisex Long Lasting Amber 60ml (2.0 oz)

Al Haramain$39.6196 rev

7mo ago

Al Haramain Amber Oud Ruby Edition Eau De Parfum Spray Unisex Arabian Perfume for Women & Men Long-Lasting Amber Fragrance with Rich 60ml (2.0 oz)

Al Haramain$42.0338 rev

7mo ago

Al Haramain Amber Oud Gold Edition Eau De Parfum Spray 60ml + ATOMIZER Unisex Perfume Arabian Perfumes for Women & Men Long-Lasting Sweet Fragrance Arabic Cologne Men & Womens Gift (2 oz.)

Al Haramain$39.592,047 rev

11mo ago

Al Haramain Amber Oud - Aqua Dubai - Oud Cologne for Men - Amber Perfume for Men - Long Lasting Perfume with Bergamot Vanilla Fragrances - 3.4oz

Al Haramain$51.45992 rev

1y ago

What buyers say about oud

What buyers praise and complain about, mined from review topics.

What buyers love

Smell74%

“Fresh scent”

Value For Money5%

“Definitely worth the price”

Durability5%

“Durable”

Quality-Overall4%

“quality in the bottle”

Size-Overall1%

“Good bottle size”

Gifting Purpose1%

“Valentines Day Gift”

Advertised Vs Actual Product1%

“Description is very accurate”

Soft Feel1%

“This is sooo smooth and beautiful”

Suitability Hot Weather0%

“will be great in the summer”

Ease Of Use0%

“great for everyday use”

What buyers complain about

Smell68%

“Chemical Smell”

Durability5%

“Does not last”

Alcohol Content3%

“Strong alcohol smell”

Advertised Vs Actual Product2%

“Not as advertised”

Value For Money2%

“WASTE OF MONEY”

Strength2%

“Weak”

Quality-Overall1%

“Garbage”

Leak-Proof1%

“Bottle Leakage”

Size-Overall1%

“I was worried the bottle would be small”

Allergies1%

“Highly allergic to this”

Top return reasons

Smell74%

Advertised Vs Actual Product9%

Leak-Proof3%

Durability2%

Defective Material/Parts2%

Size-Overall2%

Alcohol Content2%