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Ouai Texturizing Hair Spray

Fail

The top 5 brands take 100% of clicks, so Ouai Texturizing Hair Spray is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$55K/yr33K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
85%top-5 click share · 5 brands · 10 sellers

Flapen Score

Ouai Texturizing Hair Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Ouai Texturizing Hair Spray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ouai Texturizing Hair Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Ouai Texturizing Hair Spray 33K times last year and spent an estimated $55K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
6.5%
Market size, estimated
$55Ka year
Peak month
December1.5× the quietest month
Top search term
ouai hair spray15K searches a year

02 · Price

A sale here is worth $25.44.

Listings sell for $25.44 on average, from $15.65 to $29.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $25.44 that is $3K to $6K a year per listing.

Average price
$25.44inside the $15 to $100 sweet spot
Price range
$15.65–$29.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Hair Sprays. It carries 5,902 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Hair Sprays
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
5,902per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Ouai Texturizing Hair Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 25%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Ouai Texturizing Hair Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ouai Texturizing Hair Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ouai hair spray15K/yr
  • ouai texture spray6K/yr
  • ouai texturizing hair spray6K/yr
  • ouai hairspray3K/yr
  • ouai memory mist2K/yr
  • ouai texturizing spray1K/yr
  • ouai texture spray for hair283/yr

Reviews and returns

What reviews say buyers love and hate about Ouai Texturizing Hair Spray

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.3%of orders come back
“Unpleasant smell”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ouai Texturizing Hair Spray questions

Answered from the same tracked data.