ouai melrose place perfume
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$37.26avg listing price — sweet spot $15–$100
Price range
Incredible$24.80–$61.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,504avg incumbent reviews — the moat a new listing must climb
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 12K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ouai melrose place perfume is a $23K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
ouai melrose place perfume market data
- Units sold / yr
- 500–750
- avg 100–250/product
- Revenue / yr
- $19K–$28K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 9.0%
- Avg brand age
- 46 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- OUAI100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -34.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.2×
Top ouai melrose place perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OUAI Melrose Place Eau de Parfum - Elegant Womens Perfume for Everyday Wear - Fresh Floral Scent has Notes of Champagne Bergamot and Rose with Delicate Hints of Cedarwood and Lychee (1.7 Oz)
OUAI$61.914.5★1,070 rev
OUAI Melrose Place Eau de Parfum Travel Size - Elegant Womens Perfume for Everyday Wear - Fresh Floral Scent has Notes of Champagne Bergamot & Rose with Delicate Hints of Cedarwood & Lychee (.34 Oz)
OUAI$24.804.5★1,070 rev
OUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (3.3 Fl Oz)
OUAI$26.774.2★1,938 rev
OUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (8 Fl Oz)
OUAI$35.574.2★1,938 rev
Newest
by launch dateOUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (8 Fl Oz)
OUAI$35.571,938 rev
OUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (3.3 Fl Oz)
OUAI$26.771,938 rev
OUAI Melrose Place Eau de Parfum Travel Size - Elegant Womens Perfume for Everyday Wear - Fresh Floral Scent has Notes of Champagne Bergamot & Rose with Delicate Hints of Cedarwood & Lychee (.34 Oz)
OUAI$24.801,070 rev
OUAI Melrose Place Eau de Parfum - Elegant Womens Perfume for Everyday Wear - Fresh Floral Scent has Notes of Champagne Bergamot and Rose with Delicate Hints of Cedarwood and Lychee (1.7 Oz)
OUAI$61.911,070 rev
Trending
90-day click momentumOUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (8 Fl Oz)
OUAI$35.574.2★
OUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (3.3 Fl Oz)
OUAI$26.774.2★
OUAI Melrose Place Eau de Parfum Travel Size - Elegant Womens Perfume for Everyday Wear - Fresh Floral Scent has Notes of Champagne Bergamot & Rose with Delicate Hints of Cedarwood & Lychee (.34 Oz)
OUAI$24.804.5★
OUAI Melrose Place Eau de Parfum - Elegant Womens Perfume for Everyday Wear - Fresh Floral Scent has Notes of Champagne Bergamot and Rose with Delicate Hints of Cedarwood and Lychee (1.7 Oz)
OUAI$61.914.5★
What buyers say about ouai melrose place perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful long lasting fragrance”
“Definitely worth the price”
“Top quality hair products”
“not too heavy”
“Product makes wet hair easier to comb out”
“Perfect remedy for a long New England winter”
“It was a gift to a friend bc she smelled mine and LOVED it❣️”
“The longevity is great”
“Very pretty”
“Soft scent”
What buyers complain about
“Very unpleasant smell”
“Does not last”
“the cap is leaking all over”
“Not worth the price at all”
“even the color is odd”
“Bad and Cheap”
“DOES NOT SMELL THE SAME”
“Its a large”
“Sent the Item that was cloudy and diluted”
“Not very strong”
Common questions
- Is ouai melrose place perfume profitable to sell on Amazon United States?
- The niche generates $23K/yr across 4 tracked products. 90-day search growth is -34.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the ouai melrose place perfume niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ouai melrose place perfume?
- Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.0%.
- When does demand for ouai melrose place perfume peak?
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the ouai melrose place perfume niche?
- Listings span $24.80–$61.91; the average listing price is $37.26 (sweet spot $15–$100). The average incumbent carries 1,504 reviews — the moat a new listing must climb.