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Ouai Medium Conditioner

Maybe

Buyers convert on 29.9% of searches. But the top 5 products take 100% of clicks, so Ouai Medium Conditioner is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$145K/yr10K searches / yr
90-day growth
+60.8%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Ouai Medium Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Ouai Medium Conditioner is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ouai Medium Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Ouai Medium Conditioner 10K times last year and spent an estimated $145K. One brand takes every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

29.9% of searches ended in a purchase last week.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 29.9% of those searches ended in a purchase. Searches in the last 90 days moved +60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+60.8%
Conversion, latest week
29.9%
Market size, estimated
$145Ka year
Peak month
July2.0× the quietest month
Top search term
ouai medium conditioner4K searches a year

02 · Price

A sale here is worth $50.91.

Listings sell for $50.91 on average, from $15.76 to $85.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At $50.91 that is $25K to $38K a year per listing.

Average price
$50.91inside the $15 to $100 sweet spot
Price range
$15.76–$85.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
500–750
Revenue per listing a year
$25K–$38K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #756 within Conditioners. It carries 370 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#756in Conditioners
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
370per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
76 months

Products

Top Ouai Medium Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$29K$58K$87K$116K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • OUAI100%

Demand

Ouai Medium Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Ouai Medium Conditioner

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.9%of orders come back
“Don't like the smell”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ouai Medium Conditioner questions

Answered from the same tracked data.