Ouai Hair Mask

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $299K a year.

Searches, last 12 months

94K

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

11.0%

Market size, estimated

$299Ka year

Peak month

December2.1× the quietest month

Top search term

ouai hair mask61K searches a year

Listings sell for $28.97 on average, from $21.51 to $36.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,500 to 3,000 of them. At $28.97 that is $72K to $87K a year per listing.

Average price

$28.97inside the $15 to $100 sweet spot

Price range

$21.51–$36.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

2,500–3,000

Revenue per listing a year

$72K–$87K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Hair Masks. It carries 924 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#136in Hair Masks

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

924per listing

Listings tracked

4

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months