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Osea Lip Oil

Fail

Demand is soft, at -59.4% this quarter, so Osea Lip Oil is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$354K/yr98K searches / yr
90-day growth
-59.4%search demand this quarter
Competition
89%top-5 click share · 3 brands · 8 sellers

Flapen Score

Osea Lip Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Osea Lip Oil is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Osea Lip Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Osea Lip Oil 98K times last year and spent an estimated $354K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -59.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-59.4%
Conversion, latest week
13.5%
Market size, estimated
$354Ka year
Top search term
ilia lip balm17K searches a year

02 · Price

A sale here is worth $26.72.

Listings sell for $26.72 on average, from $24.08 to $27.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.72 that is $7K to $13K a year per listing.

Average price
$26.72inside the $15 to $100 sweet spot
Price range
$24.08–$27.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #288 within Lip Care. It carries 580 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#288in Lip Care
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
580per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Osea Lip Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 246%
  • Brand 33%

Demand

Osea Lip Oil search demand

Weekly searches over the year. Pick a range.

4K3KPrime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Osea Lip Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ilia lip balm17K/yr
  • osea lip oil22K/yr
  • osea lip mask16K/yr
  • osea lip15K/yr
  • ilia balmy tint hydrating lip balm7K/yr
  • osea dream lip mask5K/yr
  • ilia lip mask3K/yr
  • ilia lip wrap3K/yr
  • osea lip balm4K/yr
  • osea lip booster4K/yr

Reviews and returns

What reviews say buyers love and hate about Osea Lip Oil

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Moist/Dry”
1.4%of orders come back
“Not very hydrating”
A buyer, on “Moist/Dry”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Osea Lip Oil questions

Answered from the same tracked data.