Is osea lip oil profitable to sell on Amazon United States?

The niche generates $354K/yr across 8 tracked products. 90-day search growth is -59.4%. Flapen's verdict: Skip it (45/100).

How competitive is the osea lip oil niche?

3 brands and 8 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in osea lip oil?

Top complaints mined from reviews: Moist/Dry, Value For Money, Thickness. The return rate is 1.4%.

What does it cost to enter the osea lip oil niche?

Listings span $24.08–$27.72; the average listing price is $26.72 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.

osea lip oil

Skip it

Soft demand (-59.4% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$26.72

avg listing price — sweet spot $15–$100

Price range

Incredible$24.08–$27.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Good579.88

avg incumbent reviews — the moat a new listing must climb

Market size

Good$354K

$354K/yr · 98K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad89%

top-5 click share — a locked-up shelf

Growth

Bad-59.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, osea lip oil is a $354K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

osea lip oil market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $160K–$214K; units × avg price
Conversion rate: 13.5%
Avg BSR: #288
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 4.6%
Avg brand age: 56 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

OSEA51%
ILIA46%
Nécessaire3%

Demand

Weekly Amazon search volume, last 25 weeks — -59.4% search growth over the last 90 days.

Open Trend

Top osea lip oil search terms

ilia lip balm17K/yr -9.0%5.8% conv.
osea lip oil22K/yr -50.2%16.6% conv.
osea lip mask16K/yr -77.5%1.6% conv.
osea lip15K/yr -71.8%8.7% conv.
ilia balmy tint hydrating lip balm7K/yr -17.5%2.4% conv.
osea dream lip mask5K/yr -74.5%1.5% conv.
ilia lip mask3K/yr -25.7%17.9% conv.
ilia lip wrap3K/yr +1.8%18.4% conv.
osea lip balm4K/yr -68.6%8.5% conv.
osea lip booster4K/yr -67.8%14.2% conv.

All search terms

Top osea lip oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OSEA Hyaluronic Lip Oil Booster Clean Beauty Lip Oil for Plump Glossy Hydrated Lips Nourishing Seaweed & Meadowfoam Oil Vegan Non-Sticky High-Shine Finish

OSEA$27.724.4★121 rev

ILIA$25.374.4★296 rev

ILIA$24.084.4★214 rev

ILIA - Balmy Tint Hydrating Lip Balm | Buildable Lip Color + Soft Shine | Nourish + Moisturize with Shea Butter & Rosehip Seed Oil | Vegan Clean Cruelty-Free Makeup (Hold Me 0.15 oz | 4.4 g)

ILIA$27.354.6★852 rev

ILIA - Balmy Tint Hydrating Lip Balm | Buildable Lip Color + Soft Shine | Nourish + Moisturize with Shea Butter & Rosehip Seed Oil | Vegan Clean Cruelty-Free Makeup (Heartbeats 0.15 oz | 4.4 g)

ILIA$27.414.6★852 rev

Newest

by launch date

OSEA Hyaluronic Lip Oil Booster Clean Beauty Lip Oil for Plump Glossy Hydrated Lips Nourishing Seaweed & Meadowfoam Oil Vegan Non-Sticky High-Shine Finish

OSEA$27.72121 rev

1y ago

Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz

Nécessaire$27.11600 rev

1y ago

ILIA$24.08214 rev

4y ago

ILIA - Balmy Tint Hydrating Lip Balm | Buildable Lip Color + Soft Shine | Nourish + Moisturize with Shea Butter & Rosehip Seed Oil | Vegan Clean Cruelty-Free Makeup (Hold Me 0.15 oz | 4.4 g)

ILIA$27.35852 rev

5y ago

ILIA - Balmy Tint Hydrating Lip Balm | Buildable Lip Color + Soft Shine | Nourish + Moisturize with Shea Butter & Rosehip Seed Oil | Vegan Clean Cruelty-Free Makeup (Heartbeats 0.15 oz | 4.4 g)

ILIA$27.41852 rev

5y ago

What buyers say about osea lip oil

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry32%

“Super hydrating”

Soft Feel12%

“Love the silky smooth feel”

Quality-Overall9%

“I purchased it because this is a good high quality, clean brand”

Value For Money7%

“Great value”

Smell6%

“Smells great”

Ease Of Application3%

“I especially appreciate that it comes with an applicator”

Durability3%

“It lasts FOREVER”

Color2%

“Great color”

Adhesion/Stickiness2%

“works great and is not super greasy or sticky”

Brightness/Shine/Glow2%

“Gives a beautiful shine”

What buyers complain about

Moist/Dry15%

“Not very hydrating”

Value For Money13%

“Not worth the price”

Thickness5%

“Its rather thick for an oil - more like a non-sticky gloss -but because of that it feels more like a lip mask, very hydrating”

Functionality-Overall4%

“Doesn't work”

Adhesion/Stickiness4%

“I hate sticky”

Smell4%

“Rancid smell”

Durability3%

“Doesnt last”

Allergies3%

“I have allergies”

Color2%

“I wish it were at least tinted”

Suitability Winter Weather2%

“turns even dark black during the winter”

Top return reasons

Color18%

Moist/Dry12%

Advertised Vs Actual Product11%

Functionality-Overall11%

Value For Money10%

Product Condition8%

Smell8%

Texture/Consistency-Overall3%

Adhesion/Stickiness3%

Defective Material/Parts2%

Common questions

Is osea lip oil profitable to sell on Amazon United States?: The niche generates $354K/yr across 8 tracked products. 90-day search growth is -59.4%. Flapen's verdict: Skip it (45/100).
How competitive is the osea lip oil niche?: 3 brands and 8 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in osea lip oil?: Top complaints mined from reviews: Moist/Dry, Value For Money, Thickness. The return rate is 1.4%.
What does it cost to enter the osea lip oil niche?: Listings span $24.08–$27.72; the average listing price is $26.72 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.