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oscar de la renta perfume for women

Skip it

Soft demand (-51.6% this quarter) — this niche doesn't clear our bar today.

Market size 64Growth 0Conversion 18Competition 32Returns 100Price range 86Avg price 89Brand share 0Review moat 41Quality gap 35

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$61.70

avg listing price — sweet spot $15–$100

Price range

Great$17.58–$110.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$595K

$595K/yr · 684K searches

Review moat

Okay2,360.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-51.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oscar de la renta perfume for women is a $595K/yr Amazon United States market (684K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 40/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

oscar de la renta perfume for women market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
$617K–$771K
units × avg price
Conversion rate
1.4%
Avg BSR
#1,001
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
6.2%
Avg brand age
82 months
Avg seller age
162 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 rising

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Oscar de la Renta98%
  • Popfunk2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -51.6% search growth over the last 90 days.
100K60KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar · busiest ÷ quietest = 5.2×

Top oscar de la renta perfume for women search terms

  • oscar310K/yr
  • oscar de la renta perfume for women185K/yr
  • oscar de la renta63K/yr
  • oscar de la renta perfume40K/yr
  • oscars66K/yr
  • perfume oscar de la renta mujer13K/yr
  • perfume oscar de la renta7K/yr
All search terms

Top oscar de la renta perfume for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$60K20%$119K30%$179K40%$238K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about oscar de la renta perfume for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell70%

“Smells exquisite”

Value For Money7%

“Excellent value for money”

Quality-Overall4%

“Overall, its a high quality, luxurious perfume that makes me feel polished”

Durability3%

“The longevity is good”

Soft Feel3%

“its soft”

Advertised Vs Actual Product2%

“As advertised”

Size-Overall2%

“Size”

Weight Light1%

“not too heavy”

Shape/Style1%

“has a beautiful shape to it”

Correct Contents1%

“It comes with a good amount of it”

What buyers complain about

Smell54%

“Doesnt have any fragrance at all”

Durability8%

“Broken spray the first time I used it”

Value For Money7%

“it's so expensive”

Advertised Vs Actual Product5%

“The two dont match”

Strength4%

“Is very delicate”

Size-Overall3%

“This bottle is huge”

Color1%

“Recently the product looks like colored”

Weight Light1%

“It's not heavy or sultry enough for the evening”

Allergies1%

“As I got older and more and more people became allergic to perfumes, I quit wearing any altogether”

Top return reasons

Size-Overall59%
Length18%
Arm Fit5%
Quality-Overall5%
Product Condition5%
Chest Fit5%
Material Quality5%

Common questions

Is oscar de la renta perfume for women profitable to sell on Amazon United States?
The niche generates $595K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -51.6%. Flapen's verdict: Skip it (40/100).
How competitive is the oscar de la renta perfume for women niche?
2 brands and 3 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in oscar de la renta perfume for women?
Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
When does demand for oscar de la renta perfume for women peak?
Demand peaks in Jan–Mar; the busiest month runs 5.2× the quietest.
What does it cost to enter the oscar de la renta perfume for women niche?
Listings span $17.58–$110.86; the average listing price is $61.70 (sweet spot $15–$100). The average incumbent carries 2,361 reviews — the moat a new listing must climb.