Oscar De La Renta Perfume for Women

Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $595K a year.

Searches, last 12 months

684K

Growth, 90 days vs prior 90

-51.6%

Conversion, latest week

1.4%

Market size, estimated

$595Ka year

Peak month

March5.2× the quietest month

Top search term

oscar310K searches a year

Listings sell for $61.70 on average, from $17.58 to $110.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $61.70 that is $31K to $46K a year per listing.

Average price

$61.70inside the $15 to $100 sweet spot

Price range

$17.58–$110.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$31K–$46K

Returns

0.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,001 within Women's. It carries 2,361 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#1,001in Women's

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

2,361per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

82 months