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Orphic Shimmer Dry Oil

Fail

The top 5 brands take 98% of clicks, so Orphic Shimmer Dry Oil is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$133K/yr97K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
58%top-5 click share · 7 brands · 88 sellers

Flapen Score

Orphic Shimmer Dry Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Orphic Shimmer Dry Oil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orphic Shimmer Dry Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Orphic Shimmer Dry Oil 97K times last year and spent an estimated $133K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
2.2%
Market size, estimated
$133Ka year
Peak month
July2.0× the quietest month
Top search term
tom ford soleil blanc46K searches a year

02 · Price

A sale here is worth $63.19.

Listings sell for $63.19 on average, from $8.31 to $281.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $63.19 that is $0 to $6K a year per listing.

Average price
$63.19inside the $15 to $100 sweet spot
Price range
$8.31–$281.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,281 within Oils. It carries 1,046 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
63%
Out of stock, average day
1.1%
Average rank
#1,281in Oils
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,046per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Orphic Shimmer Dry Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

88

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

1%

  • Brand 189%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Orphic Shimmer Dry Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top Orphic Shimmer Dry Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tom ford soleil blanc46K/yr
  • tom ford body oil10K/yr
  • soleil blanc6K/yr
  • tom ford shimmering body oil8K/yr
  • tom ford soleil blanc shimmering body oil5K/yr
  • tom ford oil5K/yr
  • tom ford eau de soleil blanc4K/yr
  • soleil blanc tom ford perfume5K/yr
  • tom ford soleil2K/yr
  • tom ford soleil blanc perfume2K/yr

Reviews and returns

What reviews say buyers love and hate about Orphic Shimmer Dry Oil

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Oily/Greasy”
1.1%of orders come back
“Extremely greasy”
A buyer, on “Oily/Greasy”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Orphic Shimmer Dry Oil questions

Answered from the same tracked data.