orphic shimmer dry oil
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$63.19avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,045.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$8.31–$281.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$133K$133K/yr · 97K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, orphic shimmer dry oil is a $133K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
orphic shimmer dry oil market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $126K–$158K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #1,281
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 50%
- Out of stock
- 1.1%
- Avg brand age
- 54 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
88
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
1%
- Tom Ford89%
- HOUSE OF TWIST4%
- Dossier2%
- Vaseline2%
- Nuxe1%
- Sol de Janeiro1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Top orphic shimmer dry oil search terms
- tom ford soleil blanc46K/yr
- tom ford body oil10K/yr
- soleil blanc6K/yr
- tom ford shimmering body oil8K/yr
- tom ford soleil blanc shimmering body oil5K/yr
- tom ford oil5K/yr
- tom ford eau de soleil blanc4K/yr
- soleil blanc tom ford perfume5K/yr
- tom ford soleil2K/yr
- tom ford soleil blanc perfume2K/yr
Top orphic shimmer dry oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tom Ford Soleil Blanc Eau De Parfum Spray 1.0 Ounce (Unisex)
Tom Ford$148.753.9★436 rev
Tom Ford Soleil Neige Sheer Body Oil 3.4 Ounce
Tom Ford$75.184.6★88 rev
Tom Ford Soleil Blanc Eau de Parfum 3.4 oz / 100 ml by Tom Ford
Tom Ford$281.203.9★436 rev
Tom Ford Soleil Blanc Shimmering Body Oil for Unisex 3.4 Ounce
Tom Ford$82.174.5★923 rev
Tom Ford Eau de Soleil Blanc Eau de Toilette Spray for Women 1.7 Ounce
Tom Ford$137.614.4★146 rev
Newest
by launch date
Tom Ford Soleil Blanc Eau de Parfum | 4 mL (0.14 fl oz) Splash Mini Bottle | Solar Floral Amber
Tom Ford$33.2911 rev
Mini Shimmering Body Oil Duo Set (Limited Edition)
Tom Ford$103.300 rev
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.312,787 rev
Dossier - Powdery Coconut - Eau de Parfum - Inspired by Soleil Blanc - Long-Lasting Fragrance - Unisex - 1.7 fl oz (50ml)
Dossier$46.27113 rev
Tom Ford Soleil Shimmering Body Oil Duo - Soleil Blanc and Soleil Neige - 1.5 fl oz / 45 mL each - New In Box
Tom Ford$90.433 rev
Trending
90-day click momentumTom Ford Soleil Shimmering Body Oil Duo - Soleil Blanc and Soleil Neige - 1.5 fl oz / 45 mL each - New In Box
Tom Ford$90.435.0★
Mini Shimmering Body Oil Duo Set (Limited Edition)
Tom Ford$103.300.0★
Tom Ford Soleil Blanc Eau de Parfum | 4 mL (0.14 fl oz) Splash Mini Bottle | Solar Floral Amber
Tom Ford$33.293.6★
TOM FORD Soleil Blanc All Over Body Spray 5.0 Ounce (Unisex)
Tom Ford$75.483.9★
Soleil Blanc Atomizer/0.34 oz.
Tom Ford$82.663.3★
What buyers say about orphic shimmer dry oil
What buyers praise and complain about, mined from review topics.What buyers love
“Nice Shimmer”
“Great fragrance”
“Super hydrating”
“feels smooth on the skin”
“this product makes your skin feels and look amazing”
“No complaints”
“Good for dry skin”
“great for the summer months”
“Works as it should”
“reasonably priced”
What buyers complain about
“Extremely greasy”
“Doesnt smell good”
“Rash”
“spilled all over the place”
“But its not glittery”
“Bottle is relatively small”
“Product looks used”
“it does not absorb”
“The stickiness did go down over time though”
“Not as moisturizing as you would think”
Top return reasons
Common questions
- Is orphic shimmer dry oil profitable to sell on Amazon United States?
- The niche generates $133K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the orphic shimmer dry oil niche?
- 7 brands and 88 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in orphic shimmer dry oil?
- Top complaints mined from reviews: Oily/Greasy, Smell, Allergies. The return rate is 1.1%.
- When does demand for orphic shimmer dry oil peak?
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the orphic shimmer dry oil niche?
- Listings span $8.31–$281.20; the average listing price is $63.19 (sweet spot $15–$100). The average incumbent carries 1,046 reviews — the moat a new listing must climb.